Pearson SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pearson analyses the brand by its strengths, weaknesses, opportunities & threats. In Pearson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pearson to benchmark its business & performance as compared to the competitors. Pearson is one of the leading brands in the media & entertainment sector.

The table below lists the Pearson SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pearson competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pearson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pearson Brand Analysis
Parent Company

Pearson PLC


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Always learning


The world’s leading learning company

Pearson STP

All kinds of readers who demand comprehensive coverage on the Subjects and concepts

Target Group

Students and Novel reading enthusiasts of all age groups


A brand which enhances the lives through Books written by best authors

SWOT Analysis of Pearson
Pearson Strengths

Below are the Strengths in the SWOT Analysis of Pearson:

1. World’s No.1 publishing company with global presence in more than 70 countries
2. Through the Penguin publications it publishes fiction & Non-fiction books
3.Provides subsidized publications in developing countries
4. Books written by Best authors

5. Top brand recall among publishing houses

Pearson Weaknesses

Here are the weaknesses in the Pearson SWOT Analysis:

1.Majority of the sales are concentrated in North America
2.High focus on English language publishing
3.Large proportion of publications are of educational and lesser known for commercail publications

Pearson Opportunities

Following are the Opportunities in Pearson SWOT Analysis:

1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
2. Business magazines and content Providing
3.Strengthing position in publications other than English language

Pearson Threats

The threats in the SWOT Analysis of Pearson are as mentioned:

1. Emergence of E-publications, J-STOR, free online E-books
2. Proliferation of online resources through Google and Yahoo
3.Cannibalization from its own eBook collection, Think-tank

Pearson Competition
Pearson Competitors

Below are the top 3 competitors of Pearson:

1.Reed Elsevier
2.Thomson Reuters
3.Wolters Kluwer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pearson. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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