Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Pearson analyses the brand by its strengths, weaknesses, opportunities & threats. In Pearson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pearson to benchmark its business & performance as compared to the competitors. Pearson is one of the leading brands in the media & entertainment sector.
The article below lists the Pearson SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pearson SWOT Analysis:
For Pearson, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Pearson looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pearson :
1. World’s No.1 publishing company with global presence in more than 70 countries 2. Through the Penguin publications it publishes fiction & Non-fiction books 3.Provides subsidized publications in developing countries 4. Books written by Best authors
5. Top brand recall among publishing houses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pearson SWOT Analysis:
1.Majority of the sales are concentrated in North America 2.High focus on English language publishing 3.Large proportion of publications are of educational and lesser known for commercail publications
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pearson SWOT Analysis:
1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs 2. Business magazines and content Providing 3.Strengthing position in publications other than English language
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pearson are as mentioned:
1. Emergence of E-publications, J-STOR, free online E-books 2. Proliferation of online resources through Google and Yahoo 3.Cannibalization from its own eBook collection, Think-tank
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pearson:
All kinds of readers who demand comprehensive coverage on the Subjects and concepts
Students and Novel reading enthusiasts of all age groups
A brand which enhances the lives through Books written by best authors
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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