Pearson SWOT Analysis, Competitors & USP
SWOT analysis of Pearson analyses the brand by its strengths, weaknesses, opportunities & threats. In Pearson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pearson to benchmark its business & performance as compared to the competitors. Pearson is one of the leading brands in the media & entertainment sector.
The table below lists the Pearson SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pearson competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Pearson Brand Analysis | |
|---|---|
| Parent Company |
Pearson PLC |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
Always learning |
| USP |
The world’s leading learning company |
| Pearson STP | |
| Segment |
All kinds of readers who demand comprehensive coverage on the Subjects and concepts |
| Target Group |
Students and Novel reading enthusiasts of all age groups |
| Positioning |
A brand which enhances the lives through Books written by best authors |
| SWOT Analysis of Pearson | |
| Pearson Strengths |
Below are the Strengths in the SWOT Analysis of Pearson: 1. World’s No.1 publishing company with global presence in more than 70 countries 5. Top brand recall among publishing houses |
| Pearson Weaknesses |
Here are the weaknesses in the Pearson SWOT Analysis: 1.Majority of the sales are concentrated in North America |
| Pearson Opportunities |
Following are the Opportunities in Pearson SWOT Analysis: 1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs |
| Pearson Threats |
The threats in the SWOT Analysis of Pearson are as mentioned: 1. Emergence of E-publications, J-STOR, free online E-books |
| Pearson Competition | |
| Pearson Competitors |
Below are the top 3 competitors of Pearson: 1.Reed Elsevier |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pearson. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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