Crayola SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Crayola analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Crayola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crayola to benchmark its business & performance as compared to the competitors and industry. As of 2020, Crayola is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Crayola competitors and includes Crayola target market, segmentation, positioning & Unique Selling Proposition (USP).

Crayola SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Crayola Brand Analysis
Parent Company

Hallmark Cards


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Inspire Exploration


One of the biggest manufacturers of crayons

Crayola STP
Crayola Segmentation

Art accessories and toys

Crayola Target Market

Kids and artists

Crayola Positioning

The name indicates that they are meant for buyers of crayons

Crayola SWOT Analysis
Crayola Strengths

Below are the Strengths in the SWOT Analysis of Crayola:

1. Brand recall is very high
2.One of the biggest manufacturer of crayon in the world
3. One of the few manufacturers of silicone polymer toys

4. Has a good customer reach

5. Wide product folio for the customer to choose from

Crayola Weaknesses

Here are the weaknesses in the Crayola SWOT Analysis:

1.Its main focus is on crayons, which reduces its target audience
2.Does not have a very strong presence in emerging economies

Crayola Opportunities

Following are the Opportunities in Crayola SWOT Analysis:

1.Leverage more on its brand name
2.Can extend its product line further

Crayola Threats

The threats in the SWOT Analysis of Crayola are as mentioned:

1. Other toys for preschoolers
2.Outher art accessories

Crayola Competition

Below are the top 5 Crayola competitors:

1. E. Steiger & Co.
2. Franklin Mfg Co.
3. Eberhard Faber

4. Charles A. Bowley

5. Joseph Dixon Crucible Co

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crayola. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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