Crayola SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5352

SWOT Analysis of Crayola with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hallmark Cards


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Inspire Exploration


One of the biggest manufacturers of crayons

Crayola STP


Art accessories and toys

Target Group

Kids and artists


The name indicates that they are meant for buyers of crayons

Crayola SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Crayola :

1. Brand recall is very high
2.One of the biggest manufacturer of crayon in the world
3. One of the few manufacturers of silicone polymer toys

4. Has a good customer reach

5. Wide product folio for the customer to choose from


1.Its main focus is on crayons, which reduces its target audience
2.Does not have a very strong presence in emerging economies


1.Leverage more on its brand name
2.Can extend its product line further


1. Other toys for preschoolers
2.Outher art accessories

Crayola Competition


Below are the 5 main Crayola competitors :

1. E. Steiger & Co.
2. Franklin Mfg Co.
3. Eberhard Faber

4. Charles A. Bowley

5. Joseph Dixon Crucible Co

The brandguide table above concludes the Crayola SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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