Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Crayola analyses the brand by its strengths, weaknesses, opportunities & threats. In Crayola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Crayola to benchmark its business & performance as compared to the competitors. Crayola is one of the leading brands in the media & entertainment sector.
The table below lists the Crayola SWOT (Strengths, Weaknesses, Opportunities, Threats), top Crayola competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The name indicates that they are meant for buyers of crayons
SWOT Analysis of Crayola
Below are the Strengths in the SWOT Analysis of Crayola:
1. Brand recall is very high 2.One of the biggest manufacturer of crayon in the world 3. One of the few manufacturers of silicone polymer toys
4. Has a good customer reach
5. Wide product folio for the customer to choose from
Here are the weaknesses in the Crayola SWOT Analysis:
1.Its main focus is on crayons, which reduces its target audience 2.Does not have a very strong presence in emerging economies
Following are the Opportunities in Crayola SWOT Analysis:
1.Leverage more on its brand name 2.Can extend its product line further
The threats in the SWOT Analysis of Crayola are as mentioned:
1. Other toys for preschoolers 2.Outher art accessories
Below are the top 5 competitors of Crayola:
1. E. Steiger & Co. 2. Franklin Mfg Co. 3. Eberhard Faber
4. Charles A. Bowley
5. Joseph Dixon Crucible Co
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crayola. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute