Published in Media & Entertainment category by MBA Skool Team
Crayola is one of the leading brands in the media & entertainment sector. Crayola SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Crayola:
One of the biggest manufacturer of crayon in the world
One of the few manufacturers of silicone polymer toys
Has a good customer reach
Wide product folio for the customer to choose from
Above are the strengths in the SWOT Analysis of Crayola. The strengths of Crayola looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Its main focus is on crayons, which reduces its target audience
Does not have a very strong presence in emerging economies
These were the weaknesses in the Crayola SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leverage more on its brand name
Can extend its product line further
Above we covered the opportunities in Crayola SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Other toys for preschoolers
Outher art accessories
The threats in the SWOT Analysis of Crayola are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Crayola SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
The name indicates that they are meant for buyers of crayons
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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