Crayola SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Crayola SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Crayola, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crayola to benchmark its business & performance as compared to the competitors, and make strategic improvements. Crayola is one of the leading brands in the media & entertainment sector.

The article below lists the Crayola SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Crayola SWOT Analysis:

SWOT Analysis of Crayola

For Crayola, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Crayola Strengths

The strengths of Crayola looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Crayola :

1. Brand recall is very high
2.One of the biggest manufacturer of crayon in the world
3. One of the few manufacturers of silicone polymer toys

4. Has a good customer reach

5. Wide product folio for the customer to choose from

Crayola Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Crayola SWOT Analysis:

1.Its main focus is on crayons, which reduces its target audience
2.Does not have a very strong presence in emerging economies

Crayola Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Crayola SWOT Analysis:

1.Leverage more on its brand name
2.Can extend its product line further

Crayola Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Crayola are as mentioned:

1. Other toys for preschoolers
2.Outher art accessories

Crayola Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Crayola:

1. E. Steiger & Co.
2. Franklin Mfg Co.
3. Eberhard Faber

4. Charles A. Bowley

5. Joseph Dixon Crucible Co

Hence this concludes the Crayola SWOT analysis.

Continue reading more about the brand/company.

About Crayola

Crayola Overview
Parent Company

Hallmark Cards


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Inspire Exploration


One of the biggest manufacturers of crayons

Crayola STP

Art accessories and toys

Target Market

Kids and artists


The name indicates that they are meant for buyers of crayons

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Crayola. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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