Crayola SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4087

SWOT Analysis of Crayola with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hallmark Cards


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan

Inspire Exploration


One of the biggest manufacturers of crayons



Art accessories and toys

Target Group

Kids and artists


The name indicates that they are meant for buyers of crayons

SWOT Analysis


1. Brand recall is very high
2.One of the biggest manufacturer of crayon in the world
3. One of the few manufacturers of silicone polymer toys

4. Has a good customer reach

5. Wide product folio for the customer to choose from


1.Its main focus is on crayons, which reduces its target audience
2.Does not have a very strong presence in emerging economies


1.Leverage more on its brand name
2.Can extend its product line further


1. Other toys for preschoolers
2.Outher art accessories



1. E. Steiger & Co.
2. Franklin Mfg Co.
3. Eberhard Faber

4. Charles A. Bowley

5. Joseph Dixon Crucible Co

The table above concludes the Crayola SWOT analysis along with its marketing and brand parameters.


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