Hot Wheels SWOT Analysis, Competitors & USP
SWOT analysis of Hot Wheels analyses the brand by its strengths, weaknesses, opportunities & threats. In Hot Wheels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hot Wheels to benchmark its business & performance as compared to the competitors. Hot Wheels is one of the leading brands in the media & entertainment sector.
The table below lists the Hot Wheels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hot Wheels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Hot Wheels Brand Analysis | |
|---|---|
| Parent Company |
Mattel |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
Go With the Winner |
| USP |
Die cast toy car |
| Hot Wheels STP | |
| Segment |
Toy cars |
| Target Group |
Children and adult collectors |
| Positioning |
Hot Wheels has all the adrenaline and speed of car races in scale |
| SWOT Analysis of Hot Wheels | |
| Hot Wheels Strengths |
Below are the Strengths in the SWOT Analysis of Hot Wheels: 1. Brand recall is very high 4. Has a presence all over the world 5. Wide range of products for the customers to choose from 6. Excellent branding through TVCs and print ads |
| Hot Wheels Weaknesses |
Here are the weaknesses in the Hot Wheels SWOT Analysis: 1. Not too many car accessories not available |
| Hot Wheels Opportunities |
Following are the Opportunities in Hot Wheels SWOT Analysis: 1.Can add more car accessories |
| Hot Wheels Threats |
The threats in the SWOT Analysis of Hot Wheels are as mentioned: 1. Other retail toy stores 4.Computer games 5.Internet |
| Hot Wheels Competition | |
| Hot Wheels Competitors |
Below are the top 4 competitors of Hot Wheels: 1.Brooklin Models 3.Enchantment Land 4.Durham Classics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hot Wheels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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