Hot Wheels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hot Wheels analyses the brand by its strengths, weaknesses, opportunities & threats. In Hot Wheels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hot Wheels to benchmark its business & performance as compared to the competitors. Hot Wheels is one of the leading brands in the media & entertainment sector.

The table below lists the Hot Wheels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hot Wheels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hot Wheels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hot Wheels Brand Analysis
Parent Company



Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Go With the Winner


Die cast toy car

Hot Wheels STP

Toy cars

Target Group

Children and adult collectors


Hot Wheels has all the adrenaline and speed of car races in scale

SWOT Analysis of Hot Wheels
Hot Wheels Strengths

Below are the Strengths in the SWOT Analysis of Hot Wheels:

1. Brand recall is very high
2. Organizes contests for car enthusiasts which increase brand loyalty
3. Has books and movies dedicated to the brand

4. Has a presence all over the world

5. Wide range of products for the customers to choose from

6. Excellent branding through TVCs and print ads

Hot Wheels Weaknesses

Here are the weaknesses in the Hot Wheels SWOT Analysis:

1. Not too many car accessories not available
2. Can be easily imitated

Hot Wheels Opportunities

Following are the Opportunities in Hot Wheels SWOT Analysis:

1.Can add more car accessories
2.Can add more product lines to its portfolio

Hot Wheels Threats

The threats in the SWOT Analysis of Hot Wheels are as mentioned:

1. Other retail toy stores
2.Outdoor games

4.Computer games


Hot Wheels Competition
Hot Wheels Competitors

Below are the top 4 competitors of Hot Wheels:

1.Brooklin Models
2.Western Models

3.Enchantment Land

4.Durham Classics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hot Wheels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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