Hot Wheels SWOT Analysis, Competitors & USP

Hot Wheels

Parent Company

Mattel

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Go With the Winner

USP

Die cast toy car

Hot Wheels STP

Segment

Toy cars

Target Group

Children and adult collectors

Positioning

Hot Wheels has all the adrenaline and speed of car races in scale

Hot Wheels SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hot Wheels. Strengths are:

1. Brand recall is very high
2. Organizes contests for car enthusiasts which increase brand loyalty
3. Has books and movies dedicated to the brand

4. Has a presence all over the world

5. Wide range of products for the customers to choose from

6. Excellent branding through TVCs and print ads

Weaknesses

Here are the weaknesses in the Hot Wheels SWOT Analysis:

1. Not too many car accessories not available
2. Can be easily imitated

Opportunities

Following are the Opportunities in Hot Wheels SWOT Analysis:

1.Can add more car accessories
2.Can add more product lines to its portfolio

Threats

The threats in the SWOT Analysis of Hot Wheels are as mentioned:

1. Other retail toy stores
2.Outdoor games
3.Television

4.Computer games

5.Internet

Hot Wheels Competition

Competitors

Below are the top 4 Hot Wheels competitors:

1.Brooklin Models
2.Western Models

3.Enchantment Land

4.Durham Classics