Dharma Productions SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dharma Productions analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dharma Productions SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dharma Productions to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dharma Productions is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dharma Productions competitors and includes Dharma Productions target market, segmentation, positioning & Unique Selling Proposition (USP).

Dharma Productions SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dharma Productions Brand Analysis
Parent Company

Dharma Productions

Category

Film production

Sector

Media & Entertainment

Tagline/ Slogan

Lots of stories to be told...Lots of hidden talent to be discovered...and lots of movies to be made.

USP

Indian film production company with lots of great movies

Dharma Productions STP
Dharma Productions Segmentation

Cinematic viewers

Dharma Productions Target Market

Medium and High end of the pyramid

Dharma Productions Positioning

Something for everyone.

Dharma Productions SWOT Analysis
Dharma Productions Strengths

Below are the Strengths in the SWOT Analysis of Dharma Productions:

1. Strong  backing of experienced film makers

2. Wide variety of films leading to wider audience

3. High recognition all across the world.

4. Many awards to the movies made which increases the brand position and equity.

5. In house directors and top celebrities like Shahrukh Khan, Hritik Roshan etc

Dharma Productions Weaknesses

Here are the weaknesses in the Dharma Productions SWOT Analysis:

1. Piracy may cause loss in revenue

2. Penetration is not much in rural marketand controversies with other production houses

Dharma Productions Opportunities

Following are the Opportunities in Dharma Productions SWOT Analysis:

1. Increase brand reputation by producing commercials with both national and international brands

2. More offbeat films to cater to different segments

Dharma Productions Threats

The threats in the SWOT Analysis of Dharma Productions are as mentioned:

1. Heavy competition from the competitors

2. Legal and govt regulations

3. Alternate sources of entertainment which causes credible threat to film industry suchas cricket and politics

Dharma Productions Competition
Competitors

Below are the top 4 Dharma Productions competitors:

1. Yash Raj Films

2. Tips Industries Limited

3. Aamir Khan Productions

4. Hari Om Entertainment


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dharma Productions. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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