SWOT analysis of Dharma Productions analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dharma Productions SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dharma Productions to benchmark its business & performance as compared to the competitors and industry. Dharma Productions is one of the leading brands in the media & entertainment sector. The table below also lists the top Dharma Productions competitors and elaborates Dharma Productions market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Dharma Productions Brand Analysis | |
|---|---|
| Parent Company |
Dharma Productions |
| Category |
Film production |
| Sector | |
| Tagline/ Slogan |
Lots of stories to be told...Lots of hidden talent to be discovered...and lots of movies to be made. |
| USP |
Indian film production company with lots of great movies |
| Dharma Productions STP | |
| Segment |
Cinematic viewers |
| Target Group |
Medium and High end of the pyramid |
| Positioning |
Something for everyone. |
| Dharma Productions SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dharma Productions. Strengths are: 1. Strong backing of experienced film makers 2. Wide variety of films leading to wider audience 3. High recognition all across the world. 4. Many awards to the movies made which increases the brand position and equity. 5. In house directors and top celebrities like Shahrukh Khan, Hritik Roshan etc |
| Weaknesses |
Here are the weaknesses in the Dharma Productions SWOT Analysis: 1. Piracy may cause loss in revenue 2. Penetration is not much in rural marketand controversies with other production houses |
| Opportunities |
Following are the Opportunities in Dharma Productions SWOT Analysis: 1. Increase brand reputation by producing commercials with both national and international brands 2. More offbeat films to cater to different segments |
| Threats |
The threats in the SWOT Analysis of Dharma Productions are as mentioned: 1. Heavy competition from the competitors 2. Legal and govt regulations 3. Alternate sources of entertainment which causes credible threat to film industry suchas cricket and politics |
| Dharma Productions Competition | |
| Competitors |
Below are the top 4 Dharma Productions competitors: 1. Yash Raj Films 2. Tips Industries Limited 3. Aamir Khan Productions |
The brandguide table above concludes the Dharma Productions SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dharma Productions. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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