Adlabs India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Adlabs India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Adlabs India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adlabs India to benchmark its business & performance as compared to the competitors and industry. Adlabs India is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Adlabs India competitors and includes Adlabs India target market, segmentation, positioning & Unique Selling Proposition (USP).

Adlabs India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Adlabs India Brand Analysis
Parent Company

Reliance Entertainment

Category

Broadcasting & cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Adlabs offers cost effective entertainment option to the popular masses

Adlabs India STP
Adlabs India Segmentation

Media and entertainment seeking individuals

Adlabs India Target Market

Urban & Semi urban middle & upper class

Adlabs India Positioning

As an entertainment movie show franchise which caters to the inexpensive demand of the popular masses

Adlabs India SWOT Analysis
Adlabs India Strengths

Below are the Strengths in the SWOT Analysis of Adlabs India:

1. Growing urban consumer base in India is being tapped by Adlabs

2. Reliance is a strong brand name, which has a positive influence on the brand

3. Adlabs has a strong established consumer base in India

4. Large variety of services offers to customers by Adlabs

5. Tieups with leading production houses adds brand value

Adlabs India Weaknesses

Here are the weaknesses in the Adlabs India SWOT Analysis:

1. High seasonal fluctuations can affect the business
2. Losses at times due to commitment to movie distributors is a concern

Adlabs India Opportunities

Following are the Opportunities in Adlabs India SWOT Analysis:

1. Tap the semi urban & rural market at a lower cost
2. Providing other value added services can boost Adlabs

Adlabs India Threats

The threats in the SWOT Analysis of Adlabs India are as mentioned:

1. Piracy in the movie market can affect Adlabs's business
2. Competitors in the industry lowering their prices leading to a price war

Adlabs India Competition
Competitors

Below are the top 2 Adlabs India competitors:

1. BIG cinemas

2. UTV Motion Pictures


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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