Adlabs India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Adlabs India analyses the brand by its strengths, weaknesses, opportunities & threats. In Adlabs India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adlabs India to benchmark its business & performance as compared to the competitors. Adlabs India is one of the leading brands in the media & entertainment sector.

The table below lists the Adlabs India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Adlabs India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Adlabs India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Adlabs India Brand Analysis
Parent Company

Reliance Entertainment


Broadcasting & cables


Media & Entertainment

Tagline/ Slogan



Adlabs offers cost effective entertainment option to the popular masses

Adlabs India STP

Media and entertainment seeking individuals

Target Group

Urban & Semi urban middle & upper class


As an entertainment movie show franchise which caters to the inexpensive demand of the popular masses

SWOT Analysis of Adlabs India
Adlabs India Strengths

Below are the Strengths in the SWOT Analysis of Adlabs India:

1. Growing urban consumer base in India is being tapped by Adlabs

2. Reliance is a strong brand name, which has a positive influence on the brand

3. Adlabs has a strong established consumer base in India

4. Large variety of services offers to customers by Adlabs

5. Tieups with leading production houses adds brand value

Adlabs India Weaknesses

Here are the weaknesses in the Adlabs India SWOT Analysis:

1. High seasonal fluctuations can affect the business
2. Losses at times due to commitment to movie distributors is a concern

Adlabs India Opportunities

Following are the Opportunities in Adlabs India SWOT Analysis:

1. Tap the semi urban & rural market at a lower cost
2. Providing other value added services can boost Adlabs

Adlabs India Threats

The threats in the SWOT Analysis of Adlabs India are as mentioned:

1. Piracy in the movie market can affect Adlabs's business
2. Competitors in the industry lowering their prices leading to a price war

Adlabs India Competition
Adlabs India Competitors

Below are the top 2 competitors of Adlabs India:

1. BIG cinemas

2. UTV Motion Pictures

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Adlabs India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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