Adlabs India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2857

SWOT Analysis of Adlabs India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adlabs India

Parent Company

Reliance Entertainment


Broadcasting & cables


Media & Entertainment

Tagline/ Slogan



Adlabs offers cost effective entertainment option to the popular masses

Adlabs STP


Media and entertainment seeking individuals

Target Group

Urban & Semi urban middle & upper class


As an entertainment movie show franchise which caters to the inexpensive demand of the popular masses

Adlabs SWOT Analysis


1. Growing urban consumer base in India is being tapped by Adlabs

2. Reliance is a strong brand name, which has a positive influence on the brand

3. Adlabs has a strong established consumer base in India

4. Large variety of services offers to customers by Adlabs

5. Tieups with leading production houses adds brand value


1. High seasonal fluctuations can affect the business
2. Losses at times due to commitment to movie distributors is a concern


1. Tap the semi urban & rural market at a lower cost
2. Providing other value added services can boost Adlabs


1. Piracy in the movie market can affect Adlabs's business
2. Competitors in the industry lowering their prices leading to a price war



1. BIG cinemas

2. UTV Motion Pictures

The table above concludes the Adlabs India SWOT analysis along with its marketing and brand parameters.


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