Vivendi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vivendi analyses the brand by its strengths, weaknesses, opportunities & threats. In Vivendi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vivendi to benchmark its business & performance as compared to the competitors. Vivendi is one of the leading brands in the media & entertainment sector.

The article below lists the Vivendi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vivendi SWOT Analysis:

SWOT Analysis of Vivendi

For Vivendi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vivendi Strengths

The strengths of Vivendi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vivendi :

1.Vivendi and Activision in July finalize the creation of Activision Blizzard, the world's leading publishers of online video games and consoles.

2.The Group has over 50,000 employees

3. Vivendi has a strong financial position

4. Good market reputation and strong expertise make it a tough competitor in the segment

Vivendi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vivendi SWOT Analysis:

1.Vivendi Universal disclosed a corporate loss which was a concern

2. High take overs and mergers cause confusion to both customers and employess

3.Alleged Privacy controversy and Real ID in blizzard entertainment.


Vivendi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vivendi SWOT Analysis:

1. Venturing into more of social media gaming and cloud computing gaming

2. International tie-ups to increase its operations and business

3. Diversifying its existing portfolio to tap newer markets

Vivendi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vivendi are as mentioned:

1. Fragmented market

2. High competition

3. Unfavorable market conditions and govt policies


Vivendi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Vivendi:

1. France Sky

2. Alternate sources of entertainment.

Hence this concludes the Vivendi SWOT analysis.

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About Vivendi

Vivendi Overview
Parent Company

Vivendi Group.

Category

Mass Media.

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Vivendi combines the world leader in video games and music and pay-tv in France.

Vivendi STP
Segmentation

Customer’s entertainment and media

Target Market

Gaming, music and TV enthusiasts and viewers

Positioning

Vivendi combines the world leader in video games ( Activision Blizzard ), the world leader in music ( Universal Music Group ), the French leader in alternative telecoms ( SFR ), the Moroccan leader in telecoms ( Morocco Telecom ), the leading Brazilian alternative telecoms ( GVT ) and the French leader in pay-TV ( Canal + Group )


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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