Vivendi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vivendi analyses the brand by its strengths, weaknesses, opportunities & threats. In Vivendi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vivendi to benchmark its business & performance as compared to the competitors. Vivendi is one of the leading brands in the media & entertainment sector.

The table below lists the Vivendi SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vivendi competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Vivendi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vivendi Brand Analysis
Parent Company

Vivendi Group.


Mass Media.


Media & Entertainment

Tagline/ Slogan



Vivendi combines the world leader in video games and music and pay-tv in France.

Vivendi STP

Customer’s entertainment and media

Target Group

Gaming, music and TV enthusiasts and viewers


Vivendi combines the world leader in video games ( Activision Blizzard ), the world leader in music ( Universal Music Group ), the French leader in alternative telecoms ( SFR ), the Moroccan leader in telecoms ( Morocco Telecom ), the leading Brazilian alternative telecoms ( GVT ) and the French leader in pay-TV ( Canal + Group )

SWOT Analysis of Vivendi
Vivendi Strengths

Below are the Strengths in the SWOT Analysis of Vivendi:

1.Vivendi and Activision in July finalize the creation of Activision Blizzard, the world's leading publishers of online video games and consoles.

2.The Group has over 50,000 employees

3. Vivendi has a strong financial position

4. Good market reputation and strong expertise make it a tough competitor in the segment

Vivendi Weaknesses

Here are the weaknesses in the Vivendi SWOT Analysis:

1.Vivendi Universal disclosed a corporate loss which was a concern

2. High take overs and mergers cause confusion to both customers and employess

3.Alleged Privacy controversy and Real ID in blizzard entertainment.

Vivendi Opportunities

Following are the Opportunities in Vivendi SWOT Analysis:

1. Venturing into more of social media gaming and cloud computing gaming

2. International tie-ups to increase its operations and business

3. Diversifying its existing portfolio to tap newer markets

Vivendi Threats

The threats in the SWOT Analysis of Vivendi are as mentioned:

1. Fragmented market

2. High competition

3. Unfavorable market conditions and govt policies

Vivendi Competition
Vivendi Competitors

Below are the top 2 competitors of Vivendi:

1. France Sky

2. Alternate sources of entertainment.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vivendi. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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