Vivendi SWOT Analysis
Vivendi is one of the leading brands in the media & entertainment sector. Vivendi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vivendi:
Quick Glance:
Vivendi Strengths
- Vivendi and Activision in July finalize the creation of Activision Blizzard, the world's leading publishers of online video games and consoles.
- The Group has over 50,000 employees
- Vivendi has a strong financial position
- Good market reputation and strong expertise make it a tough competitor in the segment
Above are the strengths in the SWOT Analysis of Vivendi. The strengths of Vivendi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vivendi Weaknesses
- Vivendi Universal disclosed a corporate loss which was a concern
- High take overs and mergers cause confusion to both customers and employess
- Alleged Privacy controversy and Real ID in blizzard entertainment.
These were the weaknesses in the Vivendi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vivendi Opportunities
- Venturing into more of social media gaming and cloud computing gaming
- International tie-ups to increase its operations and business
- Diversifying its existing portfolio to tap newer markets
Above we covered the opportunities in Vivendi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vivendi Threats
- Fragmented market
- High competition
- Unfavorable market conditions and govt policies
The threats in the SWOT Analysis of Vivendi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vivendi SWOT analysis.
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About Vivendi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vivendi Overview | |
|---|---|
| Parent Company |
Vivendi Group. |
| Category |
Mass Media. |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Vivendi combines the world leader in video games and music and pay-tv in France. |
| Vivendi STP | |
| Segmentation |
Customer’s entertainment and media |
| Target Market |
Gaming, music and TV enthusiasts and viewers |
| Positioning |
Vivendi combines the world leader in video games ( Activision Blizzard ), the world leader in music ( Universal Music Group ), the French leader in alternative telecoms ( SFR ), the Moroccan leader in telecoms ( Morocco Telecom ), the leading Brazilian alternative telecoms ( GVT ) and the French leader in pay-TV ( Canal + Group ) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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