Vivendi SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2432

SWOT Analysis of Vivendi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Vivendi Group.


Mass Media.


Media and broadcasting

Tagline/ Slogan



Vivendi combines the world leader in video games and music and pay-tv in France.



Customer’s entertainment and media

Target Group

Gaming, music and TV enthusiasts and viewers


Vivendi combines the world leader in video games ( Activision Blizzard ), the world leader in music ( Universal Music Group ), the French leader in alternative telecoms ( SFR ), the Moroccan leader in telecoms ( Morocco Telecom ), the leading Brazilian alternative telecoms ( GVT ) and the French leader in pay-TV ( Canal + Group )

SWOT Analysis


1.Vivendi and Activision in July finalize the creation of Activision Blizzard, the world's leading publishers of online video games and consoles.

2.The Group has over 50,000 employees

3. Vivendi has a strong financial position

4. Good market reputation and strong expertise make it a tough competitor in the segment


1.Vivendi Universal disclosed a corporate loss which was a concern

2. High take overs and mergers cause confusion to both customers and employess

3.Alleged Privacy controversy and Real ID in blizzard entertainment.


1. Venturing into more of social media gaming and cloud computing gaming

2. International tie-ups to increase its operations and business

3. Diversifying its existing portfolio to tap newer markets


1. Fragmented market

2. High competition

3. Unfavorable market conditions and govt policies



1. France Sky

2. Alternate sources of entertainment.

The table above concludes the Vivendi SWOT analysis along with its marketing and brand parameters.


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