Leo Burnett Worldwide SWOT Analysis, Competitors & USP

Leo Burnett Worldwide SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Leo Burnett Worldwide, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Leo Burnett Worldwide to benchmark its business & performance as compared to the competitors, and make strategic improvements. Leo Burnett Worldwide is one of the leading brands in the media & entertainment sector.

The article below lists the Leo Burnett Worldwide SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Leo Burnett Worldwide SWOT Analysis:

SWOT Analysis of Leo Burnett Worldwide

For Leo Burnett Worldwide, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Leo Burnett Worldwide Strengths

The strengths of Leo Burnett Worldwide looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Leo Burnett Worldwide :

1. Strong operations in ove 80 countries

2. Under the strong brand name of  Leo Burnett

3. High reputation for quality work to corporates

4. Strong ties with clients

5. Experience workforce with expertise having over 8,000 employees

Leo Burnett Worldwide Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Leo Burnett Worldwide SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Leo Burnett Worldwide Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Leo Burnett Worldwide SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Leo Burnett Worldwide Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Leo Burnett Worldwide are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Leo Burnett Worldwide Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Leo Burnett Worldwide:

1.FCB Ulka Advertising

2.Mudra Communications

3.Publicis Group

Hence this concludes the Leo Burnett Worldwide SWOT analysis.

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About Leo Burnett Worldwide

Leo Burnett Worldwide Overview
Parent Company	Leo Burnett Advertising Company
Category	Advertising and public relations
Sector	Media & Entertainment
Tagline/ Slogan	It’s not only the work that defines Leo Burnett but also its people
USP	Subsidiary of Leo Burnett worldwide
Leo Burnett Worldwide STP
Segmentation	Corporate Organizations
Target Market	Well-established organizations in need of Marketing communications agency
Positioning	Full service advertising agency that offers end to end solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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