Leo Burnett Worldwide SWOT Analysis, USP & Competitors

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SWOT Analysis of Leo Burnett Worldwide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Leo Burnett Worldwide

Parent Company

Leo Burnett Advertising Company


Advertising and public relations



Tagline/ Slogan

It’s not only the work that defines Leo Burnett but also its people


Subsidiary of Leo Burnett worldwide



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Full service advertising agency that offers end to end solutions

SWOT Analysis


1. Strong operations in ove 80 countries

2. Under the strong brand name of  Leo Burnett

3. High reputation for quality work to corporates

4. Strong ties with clients

5. Experience workforce with expertise having over 8,000 employees


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.FCB Ulka Advertising

2.Mudra Communications

3.Publicis Group

The table above concludes the Leo Burnett Worldwide SWOT analysis along with its marketing and brand parameters.


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