Leo Burnett Worldwide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Leo Burnett Worldwide analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Leo Burnett Worldwide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Leo Burnett Worldwide to benchmark its business & performance as compared to the competitors and industry. As of 2020, Leo Burnett Worldwide is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Leo Burnett Worldwide competitors and includes Leo Burnett Worldwide target market, segmentation, positioning & Unique Selling Proposition (USP).

Leo Burnett Worldwide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Leo Burnett Worldwide Brand Analysis
Parent Company

Leo Burnett Advertising Company

Category

Advertising and public relations

Sector

Media & Entertainment

Tagline/ Slogan

It’s not only the work that defines Leo Burnett but also its people

USP

Subsidiary of Leo Burnett worldwide

Leo Burnett Worldwide STP
Leo Burnett Worldwide Segmentation

Corporate Organizations

Leo Burnett Worldwide Target Market

Well-established organizations in need of Marketing communications agency

Leo Burnett Worldwide Positioning

Full service advertising agency that offers end to end solutions

Leo Burnett Worldwide SWOT Analysis
Leo Burnett Worldwide Strengths

Below are the Strengths in the SWOT Analysis of Leo Burnett Worldwide:

1. Strong operations in ove 80 countries

2. Under the strong brand name of  Leo Burnett

3. High reputation for quality work to corporates

4. Strong ties with clients

5. Experience workforce with expertise having over 8,000 employees

Leo Burnett Worldwide Weaknesses

Here are the weaknesses in the Leo Burnett Worldwide SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Leo Burnett Worldwide Opportunities

Following are the Opportunities in Leo Burnett Worldwide SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Leo Burnett Worldwide Threats

The threats in the SWOT Analysis of Leo Burnett Worldwide are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Leo Burnett Worldwide Competition
Competitors

Below are the top 3 Leo Burnett Worldwide competitors:

1.FCB Ulka Advertising

2.Mudra Communications

3.Publicis Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Leo Burnett Worldwide. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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