Wall Street Journal SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5276

SWOT Analysis of Wall Street Journal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wall Street Journal

Parent Company

Dow Jones and Company(News Corporation)


American international daily newspaper


Media & Entertainment

Tagline/ Slogan

Live in the know


Largest newspaper in the united States ,by circulation

Wall Street Journal STP


English reading population

Target Group

Professionals, businessmen and politicians


American economics and international business issues are primarily focused in the coverage

Wall Street Journal SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wall Street Journal. Strengths are:

1. Available in all options ranging from iphone to ipad including android making it accessible to the people of remote locations
2. It has won many Pulitzer prizes
3. Sufficiently different in aesthetics to be recognized in a news stand easily
4. First newspaper to draw attention to insider trading and arrest it in any form

5. One of the most prominent brand names in the field

6. Top of the mind brand recall and an expert research team delivering the best quality content


Here are the weaknesses of Wall Street Journal :

1.Being a market leader means any issue becomes a news which can be a concern
2.The head of News Corporation Rupert Murdoch has been recently accused of phone tapping scandalswhich caused an issue


Following are the Opportunities of Wall Street Journal :

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


The threats of Wall Street Journal are as mentioned :

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Wall Street Journal Competition


Below are the 3 main Wall Street Journal competitors :

1.USA Today
2.The New York Times
3.The Los Angeles Times

The brandguide table above concludes the Wall Street Journal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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