Wall Street Journal SWOT Analysis
Wall Street Journal is one of the leading brands in the media & entertainment sector. Wall Street Journal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wall Street Journal:
Quick Glance:
Wall Street Journal Strengths
- Available in all options ranging from iphone to ipad including android making it accessible to the people of remote locations
- It has won many Pulitzer prizes
- Sufficiently different in aesthetics to be recognized in a news stand easily
- First newspaper to draw attention to insider trading and arrest it in any form
- One of the most prominent brand names in the field
- Top of the mind brand recall and an expert research team delivering the best quality content
Above are the strengths in the SWOT Analysis of Wall Street Journal. The strengths of Wall Street Journal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wall Street Journal Weaknesses
- Being a market leader means any issue becomes a news which can be a concern
- The head of News Corporation Rupert Murdoch has been recently accused of phone tapping scandalswhich caused an issue
These were the weaknesses in the Wall Street Journal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wall Street Journal Opportunities
- Can generate more revenues online by entering into partnership with other websites
- Introduce innovative features which grab attention with less criticism
- Improve the sales by marketing on large scale via Internet
Above we covered the opportunities in Wall Street Journal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wall Street Journal Threats
- Increasing competition from othernewspapers
- Parodies and negative reviews act as a roadblock
- Lawsuits can be filed for misrepresentation in an form
The threats in the SWOT Analysis of Wall Street Journal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Wall Street Journal SWOT analysis.
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About Wall Street Journal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wall Street Journal Overview | |
|---|---|
| Parent Company |
Dow Jones and Company(News Corporation) |
| Category |
American international daily newspaper |
| Sector | |
| Tagline/ Slogan |
Live in the know |
| USP |
Largest newspaper in the united States ,by circulation |
| Wall Street Journal STP | |
| Segmentation |
English reading population |
| Target Market |
Professionals, businessmen and politicians |
| Positioning |
American economics and international business issues are primarily focused in the coverage |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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