Wall Street Journal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wall Street Journal analyses the brand by its strengths, weaknesses, opportunities & threats. In Wall Street Journal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wall Street Journal to benchmark its business & performance as compared to the competitors. Wall Street Journal is one of the leading brands in the media & entertainment sector.

The table below lists the Wall Street Journal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wall Street Journal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Wall Street Journal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wall Street Journal Brand Analysis
Parent Company

Dow Jones and Company(News Corporation)


American international daily newspaper


Media & Entertainment

Tagline/ Slogan

Live in the know


Largest newspaper in the united States ,by circulation

Wall Street Journal STP

English reading population

Target Group

Professionals, businessmen and politicians


American economics and international business issues are primarily focused in the coverage

SWOT Analysis of Wall Street Journal
Wall Street Journal Strengths

Below are the Strengths in the SWOT Analysis of Wall Street Journal:

1. Available in all options ranging from iphone to ipad including android making it accessible to the people of remote locations
2. It has won many Pulitzer prizes
3. Sufficiently different in aesthetics to be recognized in a news stand easily
4. First newspaper to draw attention to insider trading and arrest it in any form

5. One of the most prominent brand names in the field

6. Top of the mind brand recall and an expert research team delivering the best quality content

Wall Street Journal Weaknesses

Here are the weaknesses in the Wall Street Journal SWOT Analysis:

1.Being a market leader means any issue becomes a news which can be a concern
2.The head of News Corporation Rupert Murdoch has been recently accused of phone tapping scandalswhich caused an issue

Wall Street Journal Opportunities

Following are the Opportunities in Wall Street Journal SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Wall Street Journal Threats

The threats in the SWOT Analysis of Wall Street Journal are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Wall Street Journal Competition
Wall Street Journal Competitors

Below are the top 3 competitors of Wall Street Journal:

1.USA Today
2.The New York Times
3.The Los Angeles Times

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wall Street Journal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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