Wall Street Journal SWOT Analysis, Competitors & USP

Wall Street Journal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wall Street Journal, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wall Street Journal to benchmark its business & performance as compared to the competitors, and make strategic improvements. Wall Street Journal is one of the leading brands in the media & entertainment sector.

The article below lists the Wall Street Journal SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wall Street Journal SWOT Analysis:

SWOT Analysis of Wall Street Journal

For Wall Street Journal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wall Street Journal Strengths

The strengths of Wall Street Journal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wall Street Journal :

1. Available in all options ranging from iphone to ipad including android making it accessible to the people of remote locations
2. It has won many Pulitzer prizes
3. Sufficiently different in aesthetics to be recognized in a news stand easily
4. First newspaper to draw attention to insider trading and arrest it in any form

5. One of the most prominent brand names in the field

6. Top of the mind brand recall and an expert research team delivering the best quality content

Wall Street Journal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wall Street Journal SWOT Analysis:

1.Being a market leader means any issue becomes a news which can be a concern
2.The head of News Corporation Rupert Murdoch has been recently accused of phone tapping scandalswhich caused an issue

Wall Street Journal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wall Street Journal SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Wall Street Journal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wall Street Journal are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Wall Street Journal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wall Street Journal:

1.USA Today
2.The New York Times
3.The Los Angeles Times

Hence this concludes the Wall Street Journal SWOT analysis.

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About Wall Street Journal

Wall Street Journal Overview
Parent Company	Dow Jones and Company(News Corporation)
Category	American international daily newspaper
Sector	Media & Entertainment
Tagline/ Slogan	Live in the know
USP	Largest newspaper in the united States ,by circulation
Wall Street Journal STP
Segmentation	English reading population
Target Market	Professionals, businessmen and politicians
Positioning	American economics and international business issues are primarily focused in the coverage

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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