Funko Toys SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Funko Toys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Funko Toys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Funko Toys is one of the leading brands in the media & entertainment sector. The article below lists the Funko Toys SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Funko Toys

For Funko Toys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Funko Toys Strengths

The strengths of Funko Toys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Funko Toys :

1. User friendly and interactive website
2. Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc.
3. Has popular toylines like Pop! Vinyl, wobblers and sitters etc.
4. Has high brand awareness and good brand image

5. Great toy store format

Funko Toys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Funko Toys SWOT Analysis:

1.Limited visibility in toy market
2.Low accessibility via internet i.e. available on limited websites
3.Limited reach in Asian countries

Funko Toys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Funko Toys SWOT Analysis:

1.Market in growing economies
2.Growing fan base for cult characters

Funko Toys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Funko Toys are as mentioned:

1.Threat of replicas
2.No exclusivity

Funko Toys Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Funko Toys:

2.Drastic Plastic

Hence this concludes the Funko Toys SWOT analysis.

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About Funko Toys

Funko Toys Overview
Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



For producing licensed bobble heads

Funko Toys STP

Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles

Target Market

Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys


High quality action figures and collectibles from cult TV shows, movies, books, comics, music

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Funko Toys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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