SWOT Analysis of Funko Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Funko Toys |
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Parent Company |
Funko |
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Category |
Toy Brands & Manufacturers |
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Sector |
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Tagline/ Slogan |
- |
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USP |
For producing licensed bobble heads |
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Funko Toys STP |
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Segment |
Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles |
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Target Group |
Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys |
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Positioning |
High quality action figures and collectibles from cult TV shows, movies, books, comics, music |
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Funko Toys SWOT Analysis |
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Strengths |
1. User friendly and interactive website 5. Great toy store format |
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Weaknesses |
1.Limited visibility in toy market |
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Opportunities |
1.Market in growing economies |
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Threats |
1.Threat of replicas |
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Funko Toys Competition |
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Competitors |
1.BigBangPow |
The brandguide table above concludes the Funko Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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