Published in Media & Entertainment category by MBA Skool Team
Funko Toys is one of the leading brands in the media & entertainment sector. Funko Toys SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Funko Toys:
Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc.
Has popular toylines like Pop! Vinyl, wobblers and sitters etc.
Has high brand awareness and good brand image
Great toy store format
Above are the strengths in the SWOT Analysis of Funko Toys. The strengths of Funko Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Funko Toys Weaknesses
Limited visibility in toy market
Low accessibility via internet i.e. available on limited websites
Limited reach in Asian countries
These were the weaknesses in the Funko Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Funko Toys Opportunities
Market in growing economies
Growing fan base for cult characters
Above we covered the opportunities in Funko Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Funko Toys Threats
Threat of replicas
The threats in the SWOT Analysis of Funko Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Funko Toys SWOT analysis.
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About Funko Toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles
Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys
High quality action figures and collectibles from cult TV shows, movies, books, comics, music
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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