Funko Toys SWOT Analysis, Competitors & USP

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SWOT Analysis of Funko Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Funko Toys

Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



For producing licensed bobble heads

Funko Toys STP


Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles

Target Group

Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys


High quality action figures and collectibles from cult TV shows, movies, books, comics, music

Funko Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Funko Toys :

1. User friendly and interactive website
2. Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc.
3. Has popular toylines like Pop! Vinyl, wobblers and sitters etc.
4. Has high brand awareness and good brand image

5. Great toy store format


1.Limited visibility in toy market
2.Low accessibility via internet i.e. available on limited websites
3.Limited reach in Asian countries


1.Market in growing economies
2.Growing fan base for cult characters


1.Threat of replicas
2.No exclusivity

Funko Toys Competition


Below are the 3 main Funko Toys competitors :

2.Drastic Plastic

The brandguide table above concludes the Funko Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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