Funko Toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Funko Toys analyses the brand by its strengths, weaknesses, opportunities & threats. In Funko Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Funko Toys to benchmark its business & performance as compared to the competitors. Funko Toys is one of the leading brands in the media & entertainment sector.

The table below lists the Funko Toys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Funko Toys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Funko Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Funko Toys Brand Analysis
Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



For producing licensed bobble heads

Funko Toys STP

Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles

Target Group

Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys


High quality action figures and collectibles from cult TV shows, movies, books, comics, music

SWOT Analysis of Funko Toys
Funko Toys Strengths

Below are the Strengths in the SWOT Analysis of Funko Toys:

1. User friendly and interactive website
2. Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc.
3. Has popular toylines like Pop! Vinyl, wobblers and sitters etc.
4. Has high brand awareness and good brand image

5. Great toy store format

Funko Toys Weaknesses

Here are the weaknesses in the Funko Toys SWOT Analysis:

1.Limited visibility in toy market
2.Low accessibility via internet i.e. available on limited websites
3.Limited reach in Asian countries

Funko Toys Opportunities

Following are the Opportunities in Funko Toys SWOT Analysis:

1.Market in growing economies
2.Growing fan base for cult characters

Funko Toys Threats

The threats in the SWOT Analysis of Funko Toys are as mentioned:

1.Threat of replicas
2.No exclusivity

Funko Toys Competition
Funko Toys Competitors

Below are the top 3 competitors of Funko Toys:

2.Drastic Plastic

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Funko Toys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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