Cerner Corporation SWOT Analysis, Competitors & USP
SWOT analysis of Cerner Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Cerner Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cerner Corporation to benchmark its business & performance as compared to the competitors. Cerner Corporation is one of the leading brands in the pharma and healthcare sector.
The table below lists the Cerner Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cerner Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cerner Corporation Brand Analysis | |
|---|---|
| Parent Company |
Cerner Corporation |
| Category |
Healthcare Information Technology |
| Sector | |
| Tagline/ Slogan |
Anticipate Innovate Accelerate |
| USP |
One of the most innovative companies in the world. |
| Cerner Corporation STP | |
| Segment |
B2B services |
| Target Group |
Healthcare and pharmaceutical companies |
| Positioning |
Market leader, biggest and best service provider |
| SWOT Analysis of Cerner Corporation | |
| Cerner Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Cerner Corporation: 1. Strong clientele of approximately 18,000 facilities around the world, including more than 3,000 hospitals 2. Intellectual base of 22,000 employees worldwide 4. It has over 1500+ pharmacies 5. Apart from USA, it has significant presence in UK, Australia, UAE, Saudi Arabia, Egypt, Germany, France etc 6. Has received several accolades and awards |
| Cerner Corporation Weaknesses |
Here are the weaknesses in the Cerner Corporation SWOT Analysis: 1. Limited global presence in terms of office locations 2. Business is highly dependent on technology which changes very rapidly hence margins are restricted |
| Cerner Corporation Opportunities |
Following are the Opportunities in Cerner Corporation SWOT Analysis: 1. Opportunity of expansion of services to other niche segments like airline and hospitality segments 2. High growth opportunities in developing markets |
| Cerner Corporation Threats |
The threats in the SWOT Analysis of Cerner Corporation are as mentioned: 1. Price war by competitors from developing countries like India |
| Cerner Corporation Competition | |
| Cerner Corporation Competitors |
Below are the top 2 competitors of Cerner Corporation: 1. Allscripts Healthcare Solutions, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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