Cerner Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cerner Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cerner Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cerner Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cerner Corporation is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cerner Corporation competitors and includes Cerner Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Cerner Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cerner Corporation Brand Analysis
Parent Company

Cerner Corporation

Category

Healthcare Information Technology

Sector

Pharma and Healthcare

Tagline/ Slogan

Anticipate Innovate Accelerate

USP

One of the most innovative companies in the world.

Cerner Corporation STP
Cerner Corporation Segmentation

B2B services

Cerner Corporation Target Market

Healthcare and pharmaceutical companies

Cerner Corporation Positioning

Market leader, biggest and best service provider

Cerner Corporation SWOT Analysis
Cerner Corporation Strengths

Below are the Strengths in the SWOT Analysis of Cerner Corporation:

1. Strong clientele of approximately 18,000 facilities around the world, including more than 3,000 hospitals

2. Intellectual base of 22,000 employees worldwide
3. Majority market share in providing professional services and value-added services to healthcare companies globally

4. It has over 1500+ pharmacies

5. Apart from USA, it has significant presence in UK, Australia, UAE, Saudi Arabia, Egypt, Germany, France etc

6. Has received several accolades and awards

Cerner Corporation Weaknesses

Here are the weaknesses in the Cerner Corporation SWOT Analysis:

1. Limited global presence in terms of office locations

2. Business is highly dependent on technology which changes very rapidly hence margins are restricted

Cerner Corporation Opportunities

Following are the Opportunities in Cerner Corporation SWOT Analysis:

1. Opportunity of expansion of services to other niche segments like airline and hospitality segments

2. High growth opportunities in developing markets

Cerner Corporation Threats

The threats in the SWOT Analysis of Cerner Corporation are as mentioned:

1. Price war by competitors from developing countries like India
2. Slowdown/recession in healthcare industry
3. Changes in government regulation can lead to frequent changes in system adding to cost and complexity

Cerner Corporation Competition
Competitors

Below are the top 2 Cerner Corporation competitors:

1.  Allscripts Healthcare Solutions, Inc.
2. McKesson Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cerner Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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