Cerner Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Cerner Corporation

Healthcare Information Technology

Pharma and Healthcare

Anticipate Innovate Accelerate

One of the most innovative companies in the world.

B2B services

Healthcare and pharmaceutical companies

Market leader, biggest and best service provider

Below are the Strengths in the SWOT Analysis of Cerner Corporation:

1. Strong clientele of approximately 18,000 facilities around the world, including more than 3,000 hospitals

2. Intellectual base of 22,000 employees worldwide
3. Majority market share in providing professional services and value-added services to healthcare companies globally

4. It has over 1500+ pharmacies

5. Apart from USA, it has significant presence in UK, Australia, UAE, Saudi Arabia, Egypt, Germany, France etc

6. Has received several accolades and awards

Here are the weaknesses in the Cerner Corporation SWOT Analysis:

1. Limited global presence in terms of office locations

2. Business is highly dependent on technology which changes very rapidly hence margins are restricted

Following are the Opportunities in Cerner Corporation SWOT Analysis:

1. Opportunity of expansion of services to other niche segments like airline and hospitality segments

2. High growth opportunities in developing markets

The threats in the SWOT Analysis of Cerner Corporation are as mentioned:

1. Price war by competitors from developing countries like India
2. Slowdown/recession in healthcare industry
3. Changes in government regulation can lead to frequent changes in system adding to cost and complexity

Below are the top 2 Cerner Corporation competitors:

1.  Allscripts Healthcare Solutions, Inc.
2. McKesson Corporation