Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Cerner Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Cerner Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cerner Corporation to benchmark its business & performance as compared to the competitors. Cerner Corporation is one of the leading brands in the pharma and healthcare sector.
The table below lists the Cerner Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cerner Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the most innovative companies in the world.
Cerner Corporation STP
Healthcare and pharmaceutical companies
Market leader, biggest and best service provider
SWOT Analysis of Cerner Corporation
Cerner Corporation Strengths
Below are the Strengths in the SWOT Analysis of Cerner Corporation:
1. Strong clientele of approximately 18,000 facilities around the world, including more than 3,000 hospitals
2. Intellectual base of 22,000 employees worldwide 3. Majority market share in providing professional services and value-added services to healthcare companies globally
4. It has over 1500+ pharmacies
5. Apart from USA, it has significant presence in UK, Australia, UAE, Saudi Arabia, Egypt, Germany, France etc
6. Has received several accolades and awards
Cerner Corporation Weaknesses
Here are the weaknesses in the Cerner Corporation SWOT Analysis:
1. Limited global presence in terms of office locations
2. Business is highly dependent on technology which changes very rapidly hence margins are restricted
Cerner Corporation Opportunities
Following are the Opportunities in Cerner Corporation SWOT Analysis:
1. Opportunity of expansion of services to other niche segments like airline and hospitality segments
2. High growth opportunities in developing markets
Cerner Corporation Threats
The threats in the SWOT Analysis of Cerner Corporation are as mentioned:
1. Price war by competitors from developing countries like India 2. Slowdown/recession in healthcare industry 3. Changes in government regulation can lead to frequent changes in system adding to cost and complexity
Cerner Corporation Competition
Cerner Corporation Competitors
Below are the top 2 competitors of Cerner Corporation:
1. Allscripts Healthcare Solutions, Inc. 2. McKesson Corporation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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