Hospital Corporation of America (HCA) SWOT Analysis, USP & Competitors

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SWOT Analysis of Hospital Corporation of America (HCA) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hospital Corporation of America (HCA)

Parent Company

HCA Holdings Inc


Hospital network



Tagline/ Slogan

It's you, it's me, it's all of us


Largest operator of healthcare facilities in the world



Premium hospital service and acute care

Target Group

Patients needing critical care and patients with acute illnesses


Largest hospital chain in the world

SWOT Analysis


1. Largest chain of hospitals in the world
2. Operates 160+ hospitals in many states of US and in United Kingdom
3. A team of best doctors employed in the hospitals
4. Efficient management programs bring in efficiency and help provide

5. Over 200,000 people are employed with the brand

6.  Strong mergers helped the company grow significantly

7. It is one of the largest private equity backed IPO


1. Alleged fraud had hurt the brand image
2. No presence outside US and UK.


1. Expand into other states of US
2. Expand into other countries apart from UK

3. Establish centres for treatment of acute diseases and ailments in specialized centres to attract medical tourism


1. Change in government policies
2. Rumour about operations of hospital leading to bad

3. Intense competition and strict govt restrictions can affect operations



1. Catholic Health Initiatives
2. Tenet Healthcare
3. Mayo Clinic

4. Adventist Health System

5. Ascension Health

The table above concludes the Hospital Corporation of America (HCA) SWOT analysis along with its marketing and brand parameters.


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