Express Scripts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Express Scripts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Express Scripts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Express Scripts to benchmark its business & performance as compared to the competitors and industry. As of 2020, Express Scripts is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Express Scripts competitors and includes Express Scripts target market, segmentation, positioning & Unique Selling Proposition (USP).

Express Scripts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Express Scripts Brand Analysis
Parent Company

Express Scripts Inc

Category

Pharmacy benefit management services

Sector

Pharma and Healthcare

Tagline/ Slogan

Serving the prescription needs of more than 50 million Americans.

USP

Focus on health outcome improvements

Express Scripts STP
Express Scripts Segmentation

Health benefit and pharmaceutical

Express Scripts Target Market

Large employers and corporate contracts

Express Scripts Positioning

Company providing safe and cheaper drugs

Express Scripts SWOT Analysis
Express Scripts Strengths

Below are the Strengths in the SWOT Analysis of Express Scripts:

1. Market leadership in the US with client base consisting

2. Successful history of mergers and acquisitions like Medco health solutions which was the market leader

3. Integration of pharmacy and medical services enhances customer service as a holistic offering to client companies

4. Over 30,000+ people are with the organization

5. It has been a part of the Fortune 500

6. Constant R&D and new patents have strengthened its position

7. Expansion plans have enhanced its position as an industry leader

Express Scripts Weaknesses

Here are the weaknesses in the Express Scripts SWOT Analysis:

1. Significant amount of business is tied up to top clients
2. Controversies regarding alleged fraud hurt the brand

Express Scripts Opportunities

Following are the Opportunities in Express Scripts SWOT Analysis:

1. Growing number of pharmaceutical companies in emerging markets

2. Emerging markets are seeing growth of indigenous companies which are potential customers

Express Scripts Threats

The threats in the SWOT Analysis of Express Scripts are as mentioned:

1. Global competition from rivals offering cheaper services

2. Economic recession can affect business adversely

Express Scripts Competition
Competitors

Below are the top 4 Express Scripts competitors:

1. CVS Caremark
2. OPTUMRX, INC.
3. Catamaran Corporation
4. Prime Therapeutics


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Express Scripts. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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