Express Scripts SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2503

SWOT Analysis of Express Scripts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Express Scripts

Parent Company

Express Scripts Inc


Pharmacy benefit management services


Pharma and Healthcare

Tagline/ Slogan

Serving the prescription needs of more than 50 million Americans.


Focus on health outcome improvements

Express Scripts STP


Health benefit and pharmaceutical

Target Group

Large employers and corporate contracts


Company providing safe and cheaper drugs

Express Scripts SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Express Scripts :

1. Market leadership in the US with client base consisting

2. Successful history of mergers and acquisitions like Medco health solutions which was the market leader

3. Integration of pharmacy and medical services enhances customer service as a holistic offering to client companies

4. Over 30,000+ people are with the organization

5. It has been a part of the Fortune 500

6. Constant R&D and new patents have strengthened its position

7. Expansion plans have enhanced its position as an industry leader


1. Significant amount of business is tied up to top clients
2. Controversies regarding alleged fraud hurt the brand


1. Growing number of pharmaceutical companies in emerging markets

2. Emerging markets are seeing growth of indigenous companies which are potential customers


1. Global competition from rivals offering cheaper services

2. Economic recession can affect business adversely

Express Scripts Competition


Below are the 4 main Express Scripts competitors :

1. CVS Caremark
3. Catamaran Corporation
4. Prime Therapeutics

The brandguide table above concludes the Express Scripts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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