Minuteclinic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

CVS Health

Walk-in medical clinics

Pharma and Healthcare

You're Sick. We're Quick

Specialization in common family illnesses

Family healthcare

Families, middle class, baby boomers

A fast operating clinic for common illnesses and wellness services

Below are the Strengths in the SWOT Analysis of Minuteclinic:

1. Largest chain of walk-in clinics

2. Very high customer satisfaction rate
3. Successful loyalty programs

4. Strong network of  clinics at more than 800 locations in many states and the District of Columbia

5. Served more than 20million patient across US

6. No appointments are needed which make it good for the patients

Here are the weaknesses in the Minuteclinic SWOT Analysis:

1. Alleged poor condition of real estate as compared to main competitor

2. Presence restricted to the US, and low market share due to intense competition

Following are the Opportunities in Minuteclinic SWOT Analysis:

1. Aging population which comprises of one-third population above 50 years
2. Swelling affluence of middleclass in emerging markets 
3. Long term wellness contracts

4. Opportunity for venturing into medical insurance

The threats in the SWOT Analysis of Minuteclinic are as mentioned:

1. Diktats issued by medical associations against walk-in clinics. For example, American Academy of Pediatrics
2. Rising popularity and affordability of organized hospitals

Below are the top 5 Minuteclinic competitors:

1. Healthcare Clinic at Walgreens
2. Concentra
3. US Healthworks
4. AFC Doctors Express
5. MedExpress