SWOT Analysis of Minuteclinic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Minuteclinic |
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Parent Company |
CVS Health |
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Category |
Walk-in medical clinics |
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Sector |
Healthcare |
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Tagline/ Slogan |
You're Sick. We're Quick |
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USP |
Specialization in common family illnesses |
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STP |
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Segment |
Family healthcare |
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Target Group |
Families, middle class, baby boomers |
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Positioning |
A fast operating clinic for common illnesses and wellness services |
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SWOT Analysis |
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Strengths |
1. Largest chain of walk-in clinics 2. Very high customer satisfaction rate 4. Strong network of clinics at more than 800 locations in many states and the District of Columbia 5. Served more than 20million patient across US 6. No appointments are needed which make it good for the patients |
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Weaknesses |
1. Alleged poor condition of real estate as compared to main competitor 2. Presence restricted to the US, and low market share due to intense competition |
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Opportunities |
1. Aging population which comprises of one-third population above 50 years 4. Opportunity for venturing into medical insurance |
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Threats |
1. Diktats issued by medical associations against walk-in clinics. For example, American Academy of Pediatrics |
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Competition |
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Competitors |
1. Healthcare Clinic at Walgreens |
The table above concludes the Minuteclinic SWOT analysis along with its marketing and brand parameters.
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