Minuteclinic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Minuteclinic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Minuteclinic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Minuteclinic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Minuteclinic is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Minuteclinic competitors and includes Minuteclinic target market, segmentation, positioning & Unique Selling Proposition (USP).

Minuteclinic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Minuteclinic Brand Analysis
Parent Company

CVS Health

Category

Walk-in medical clinics

Sector

Pharma and Healthcare

Tagline/ Slogan

You're Sick. We're Quick

USP

Specialization in common family illnesses

Minuteclinic STP
Minuteclinic Segmentation

Family healthcare

Minuteclinic Target Market

Families, middle class, baby boomers

Minuteclinic Positioning

A fast operating clinic for common illnesses and wellness services

Minuteclinic SWOT Analysis
Minuteclinic Strengths

Below are the Strengths in the SWOT Analysis of Minuteclinic:

1. Largest chain of walk-in clinics

2. Very high customer satisfaction rate
3. Successful loyalty programs

4. Strong network of  clinics at more than 800 locations in many states and the District of Columbia

5. Served more than 20million patient across US

6. No appointments are needed which make it good for the patients

Minuteclinic Weaknesses

Here are the weaknesses in the Minuteclinic SWOT Analysis:

1. Alleged poor condition of real estate as compared to main competitor

2. Presence restricted to the US, and low market share due to intense competition

Minuteclinic Opportunities

Following are the Opportunities in Minuteclinic SWOT Analysis:

1. Aging population which comprises of one-third population above 50 years
2. Swelling affluence of middleclass in emerging markets 
3. Long term wellness contracts

4. Opportunity for venturing into medical insurance

Minuteclinic Threats

The threats in the SWOT Analysis of Minuteclinic are as mentioned:

1. Diktats issued by medical associations against walk-in clinics. For example, American Academy of Pediatrics
2. Rising popularity and affordability of organized hospitals

Minuteclinic Competition
Competitors

Below are the top 5 Minuteclinic competitors:

1. Healthcare Clinic at Walgreens
2. Concentra
3. US Healthworks
4. AFC Doctors Express
5. MedExpress



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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