Minuteclinic SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1608

SWOT Analysis of Minuteclinic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CVS Health


Walk-in medical clinics



Tagline/ Slogan

You're Sick. We're Quick


Specialization in common family illnesses



Family healthcare

Target Group

Families, middle class, baby boomers


A fast operating clinic for common illnesses and wellness services

SWOT Analysis


1. Largest chain of walk-in clinics

2. Very high customer satisfaction rate
3. Successful loyalty programs

4. Strong network of  clinics at more than 800 locations in many states and the District of Columbia

5. Served more than 20million patient across US

6. No appointments are needed which make it good for the patients


1. Alleged poor condition of real estate as compared to main competitor

2. Presence restricted to the US, and low market share due to intense competition


1. Aging population which comprises of one-third population above 50 years
2. Swelling affluence of middleclass in emerging markets 
3. Long term wellness contracts

4. Opportunity for venturing into medical insurance


1. Diktats issued by medical associations against walk-in clinics. For example, American Academy of Pediatrics
2. Rising popularity and affordability of organized hospitals



1. Healthcare Clinic at Walgreens
2. Concentra
3. US Healthworks
4. AFC Doctors Express
5. MedExpress

The table above concludes the Minuteclinic SWOT analysis along with its marketing and brand parameters.


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