Minuteclinic SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2001

SWOT Analysis of Minuteclinic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CVS Health


Walk-in medical clinics


Pharma and Healthcare

Tagline/ Slogan

You're Sick. We're Quick


Specialization in common family illnesses

Minuteclinic STP


Family healthcare

Target Group

Families, middle class, baby boomers


A fast operating clinic for common illnesses and wellness services

Minuteclinic SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Minuteclinic :

1. Largest chain of walk-in clinics

2. Very high customer satisfaction rate
3. Successful loyalty programs

4. Strong network of  clinics at more than 800 locations in many states and the District of Columbia

5. Served more than 20million patient across US

6. No appointments are needed which make it good for the patients


1. Alleged poor condition of real estate as compared to main competitor

2. Presence restricted to the US, and low market share due to intense competition


1. Aging population which comprises of one-third population above 50 years
2. Swelling affluence of middleclass in emerging markets 
3. Long term wellness contracts

4. Opportunity for venturing into medical insurance


1. Diktats issued by medical associations against walk-in clinics. For example, American Academy of Pediatrics
2. Rising popularity and affordability of organized hospitals

Minuteclinic Competition


Below are the 5 main Minuteclinic competitors :

1. Healthcare Clinic at Walgreens
2. Concentra
3. US Healthworks
4. AFC Doctors Express
5. MedExpress

The brandguide table above concludes the Minuteclinic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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