SWOT analysis of Minuteclinic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Minuteclinic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Minuteclinic to benchmark its business & performance as compared to the competitors and industry. Minuteclinic is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Minuteclinic competitors and elaborates Minuteclinic market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Minuteclinic Brand Analysis | |
|---|---|
| Parent Company |
CVS Health |
| Category |
Walk-in medical clinics |
| Sector | |
| Tagline/ Slogan |
You're Sick. We're Quick |
| USP |
Specialization in common family illnesses |
| Minuteclinic STP | |
| Segment |
Family healthcare |
| Target Group |
Families, middle class, baby boomers |
| Positioning |
A fast operating clinic for common illnesses and wellness services |
| Minuteclinic SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Minuteclinic. Strengths are: 1. Largest chain of walk-in clinics 2. Very high customer satisfaction rate 4. Strong network of clinics at more than 800 locations in many states and the District of Columbia 5. Served more than 20million patient across US 6. No appointments are needed which make it good for the patients |
| Weaknesses |
Here are the weaknesses in the Minuteclinic SWOT Analysis: 1. Alleged poor condition of real estate as compared to main competitor 2. Presence restricted to the US, and low market share due to intense competition |
| Opportunities |
Following are the Opportunities in Minuteclinic SWOT Analysis: 1. Aging population which comprises of one-third population above 50 years 4. Opportunity for venturing into medical insurance |
| Threats |
The threats in the SWOT Analysis of Minuteclinic are as mentioned: 1. Diktats issued by medical associations against walk-in clinics. For example, American Academy of Pediatrics |
| Minuteclinic Competition | |
| Competitors |
Below are the top 5 Minuteclinic competitors: 1. Healthcare Clinic at Walgreens |
The brandguide table above concludes the Minuteclinic SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Minuteclinic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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