Mckesson Pharmaceutical SWOT Analysis

Mckesson Pharmaceutical SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mckesson Pharmaceutical, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Mckesson Pharmaceutical is one of the leading brands in the pharma and healthcare sector. The article below lists the Mckesson Pharmaceutical SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Mckesson Pharmaceutical

For Mckesson Pharmaceutical, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mckesson Pharmaceutical Strengths

The strengths of Mckesson Pharmaceutical looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Mckesson Pharmaceutical :

1. They offer diversified solution portfolio

2. they have more than 36000 employees

3.Major strengths of McKesson pharma is 2700+ healthmart retail pharmacy franchise

4. They have customer base of 100000+ physician customers

5. Strong balance sheet & solid liquidity position
6. It has its international offices at Australia, Ireland, France, the Netherlands and the UK

Mckesson Pharmaceutical Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mckesson Pharmaceutical SWOT Analysis:

1. Reliance on limited business segments

2. Legal complications in patents and drug-testing

Mckesson Pharmaceutical Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mckesson Pharmaceutical SWOT Analysis:

1. Robust market for generic medicines

2. Expanded healthcare needs of ageing population

3. Public policy agenda supporting access to healthcare solutions

4. Higher margin business in fast growth sector such as oncology

Mckesson Pharmaceutical Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mckesson Pharmaceutical are as mentioned:

1. Changes in legal aspect of healthcare business

2. Other major software players entering healthcare sector

Mckesson Pharmaceutical Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Mckesson Pharmaceutical:

1. Cardinal Health
2. AmerisourceBergen

Hence this concludes the Mckesson Pharmaceutical SWOT analysis.

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About Mckesson Pharmaceutical

Mckesson Pharmaceutical Overview
Parent Company	Mckesson Pharmaceutical
Category	Pharmaceutical
Sector	Pharma and Healthcare
Tagline/ Slogan	Empowering healthcare
USP	McKesson makes business of healthcare run better
Mckesson Pharmaceutical STP
Segmentation	Pharmaceutical distributors & healthcare technology
Target Market	Pharmacies, medical and pharmaceutical manufacturers, hospitals, and insurers
Positioning	McKesson is dedicated to delivering the vital medicines, medical supplies and information technologies that enable the health care industry to provide patients better, safer care.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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