Mckesson Pharmaceutical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mckesson Pharmaceutical analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mckesson Pharmaceutical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mckesson Pharmaceutical to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mckesson Pharmaceutical is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mckesson Pharmaceutical competitors and includes Mckesson Pharmaceutical target market, segmentation, positioning & Unique Selling Proposition (USP).

Mckesson Pharmaceutical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mckesson Pharmaceutical Brand Analysis
Parent Company

Mckesson Pharmaceutical

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Empowering healthcare

USP

McKesson makes business of healthcare run better

Mckesson Pharmaceutical STP
Mckesson Pharmaceutical Segmentation

Pharmaceutical distributors & healthcare technology

Mckesson Pharmaceutical Target Market

Pharmacies, medical and pharmaceutical manufacturers, hospitals, and insurers

Mckesson Pharmaceutical Positioning

McKesson is dedicated to delivering the vital medicines, medical supplies and information technologies that enable the health care industry to provide patients better, safer care.

Mckesson Pharmaceutical SWOT Analysis
Mckesson Pharmaceutical Strengths

Below are the Strengths in the SWOT Analysis of Mckesson Pharmaceutical:

1. They offer diversified solution portfolio

2. they have more than 36000 employees

3.Major strengths of McKesson pharma is 2700+ healthmart retail pharmacy franchise

4. They have customer base of 100000+ physician customers

5. Strong balance sheet & solid liquidity position
6. It has its international offices at Australia, Ireland, France, the Netherlands and the UK

Mckesson Pharmaceutical Weaknesses

Here are the weaknesses in the Mckesson Pharmaceutical SWOT Analysis:

1. Reliance on limited business segments

2. Legal complications in patents and drug-testing

Mckesson Pharmaceutical Opportunities

Following are the Opportunities in Mckesson Pharmaceutical SWOT Analysis:

1. Robust market for generic medicines

2. Expanded healthcare needs of ageing population

3. Public policy agenda supporting access to healthcare solutions

4. Higher margin business in fast growth sector such as oncology

Mckesson Pharmaceutical Threats

The threats in the SWOT Analysis of Mckesson Pharmaceutical are as mentioned:

1. Changes in legal aspect of healthcare business

2. Other major software players entering healthcare sector

Mckesson Pharmaceutical Competition
Competitors

Below are the top 2 Mckesson Pharmaceutical competitors:

1. Cardinal Health
2. AmerisourceBergen


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mckesson Pharmaceutical. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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