AmerisourceBergen SWOT Analysis, Competitors & USP

AmerisourceBergen SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AmerisourceBergen, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AmerisourceBergen to benchmark its business & performance as compared to the competitors, and make strategic improvements. AmerisourceBergen is one of the leading brands in the pharma and healthcare sector.

The article below lists the AmerisourceBergen SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AmerisourceBergen SWOT Analysis:

SWOT Analysis of AmerisourceBergen

For AmerisourceBergen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AmerisourceBergen Strengths

The strengths of AmerisourceBergen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AmerisourceBergen :

1. Strong cash flow & financial position

2. They have acquired the world courier group

3. Presence of highly efficient distribution network

4. Efficient ERP system
5. Has a strong employee base of over 10,000 employees

AmerisourceBergen Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AmerisourceBergen SWOT Analysis:

1. Presence in limited markets and not enough global presence

2. They operate in high volume low margin business, hence impact of     cost pressures is very high

AmerisourceBergen Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AmerisourceBergen SWOT Analysis:

1. Increasing access to healthcare due to healthcare reforms in U.S

2. Increasing cost pressures of other pharma companies makes them good clients for AmerisourceBergen
3. Tie-ups and acquisitions of global pharma brands and hospitals

AmerisourceBergen Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AmerisourceBergen are as mentioned:

1. Disruption of global supply chain due to natural disasters

2. Economic recession affects prescription pharmaceutical business, which in turn poses threat to AmerisourceBergen
3. Strict govt policies relating to the pharma industry

AmerisourceBergen Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of AmerisourceBergen:

1. Cardinal health Inc.
2. McKesson corp.

3. Owens & Minor Inc.

4. CVS Caremark corp.

Hence this concludes the AmerisourceBergen SWOT analysis.

Continue reading more about the brand/company.

About AmerisourceBergen

AmerisourceBergen Overview
Parent Company	AmerisourceBergen
Category	Pharmaceutical  services
Sector	Pharma and Healthcare
Tagline/ Slogan	A decade of delivering
USP	It is world’s largest pharmaceutical service providing company
AmerisourceBergen STP
Segmentation	Pharmaceutical distribution services
Target Market	Pharmaceutical manufacturers & healthcare providers
Positioning	Global leader in pharmaceutical service providers who can take the cost out of healthcare system because of their scale of operation & position in business

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AmerisourceBergen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading: