AmerisourceBergen SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 3042

SWOT Analysis of AmerisourceBergen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Pharmaceutical  services


Pharma and Healthcare

Tagline/ Slogan

A decade of delivering


It is world’s largest pharmaceutical service providing company

AmerisourceBergen STP


Pharmaceutical distribution services

Target Group

Pharmaceutical manufacturers & healthcare providers


Global leader in pharmaceutical service providers who can take the cost out of healthcare system because of their scale of operation & position in business

AmerisourceBergen SWOT Analysis


1. Strong cash flow & financial position

2. They have acquired the world courier group

3. Presence of highly efficient distribution network

4. Efficient ERP system
5. Has a strong employee base of over 10,000 employees


1. Presence in limited markets and not enough global presence

2. They operate in high volume low margin business, hence impact of     cost pressures is very high


1. Increasing access to healthcare due to healthcare reforms in U.S

2. Increasing cost pressures of other pharma companies makes them good clients for AmerisourceBergen
3. Tie-ups and acquisitions of global pharma brands and hospitals


1. Disruption of global supply chain due to natural disasters

2. Economic recession affects prescription pharmaceutical business, which in turn poses threat to AmerisourceBergen
3. Strict govt policies relating to the pharma industry

AmerisourceBergen Competition


1. Cardinal health Inc.
2. McKesson corp.

3. Owens & Minor Inc.

4. CVS Caremark corp.

The brandguide table above concludes the AmerisourceBergen SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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