AmerisourceBergen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AmerisourceBergen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AmerisourceBergen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AmerisourceBergen to benchmark its business & performance as compared to the competitors and industry. As of 2020, AmerisourceBergen is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AmerisourceBergen competitors and includes AmerisourceBergen target market, segmentation, positioning & Unique Selling Proposition (USP).

AmerisourceBergen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AmerisourceBergen Brand Analysis
Parent Company

AmerisourceBergen

Category

Pharmaceutical  services

Sector

Pharma and Healthcare

Tagline/ Slogan

A decade of delivering

USP

It is world’s largest pharmaceutical service providing company

AmerisourceBergen STP
AmerisourceBergen Segmentation

Pharmaceutical distribution services

AmerisourceBergen Target Market

Pharmaceutical manufacturers & healthcare providers

AmerisourceBergen Positioning

Global leader in pharmaceutical service providers who can take the cost out of healthcare system because of their scale of operation & position in business

AmerisourceBergen SWOT Analysis
AmerisourceBergen Strengths

Below are the Strengths in the SWOT Analysis of AmerisourceBergen:

1. Strong cash flow & financial position

2. They have acquired the world courier group

3. Presence of highly efficient distribution network

4. Efficient ERP system
5. Has a strong employee base of over 10,000 employees

AmerisourceBergen Weaknesses

Here are the weaknesses in the AmerisourceBergen SWOT Analysis:

1. Presence in limited markets and not enough global presence

2. They operate in high volume low margin business, hence impact of     cost pressures is very high

AmerisourceBergen Opportunities

Following are the Opportunities in AmerisourceBergen SWOT Analysis:

1. Increasing access to healthcare due to healthcare reforms in U.S

2. Increasing cost pressures of other pharma companies makes them good clients for AmerisourceBergen
3. Tie-ups and acquisitions of global pharma brands and hospitals

AmerisourceBergen Threats

The threats in the SWOT Analysis of AmerisourceBergen are as mentioned:

1. Disruption of global supply chain due to natural disasters

2. Economic recession affects prescription pharmaceutical business, which in turn poses threat to AmerisourceBergen
3. Strict govt policies relating to the pharma industry

AmerisourceBergen Competition
Competitors

Below are the top 4 AmerisourceBergen competitors:

1. Cardinal health Inc.
2. McKesson corp.

3. Owens & Minor Inc.

4. CVS Caremark corp.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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