AmerisourceBergen SWOT Analysis, Competitors & USP
SWOT analysis of AmerisourceBergen analyses the brand by its strengths, weaknesses, opportunities & threats. In AmerisourceBergen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AmerisourceBergen to benchmark its business & performance as compared to the competitors. AmerisourceBergen is one of the leading brands in the pharma and healthcare sector.
The table below lists the AmerisourceBergen SWOT (Strengths, Weaknesses, Opportunities, Threats), top AmerisourceBergen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| AmerisourceBergen Brand Analysis | |
|---|---|
| Parent Company |
AmerisourceBergen |
| Category |
Pharmaceutical services |
| Sector | |
| Tagline/ Slogan |
A decade of delivering |
| USP |
It is world’s largest pharmaceutical service providing company |
| AmerisourceBergen STP | |
| Segment |
Pharmaceutical distribution services |
| Target Group |
Pharmaceutical manufacturers & healthcare providers |
| Positioning |
Global leader in pharmaceutical service providers who can take the cost out of healthcare system because of their scale of operation & position in business |
| SWOT Analysis of AmerisourceBergen | |
| AmerisourceBergen Strengths |
Below are the Strengths in the SWOT Analysis of AmerisourceBergen: 1. Strong cash flow & financial position 2. They have acquired the world courier group 3. Presence of highly efficient distribution network 4. Efficient ERP system |
| AmerisourceBergen Weaknesses |
Here are the weaknesses in the AmerisourceBergen SWOT Analysis: 1. Presence in limited markets and not enough global presence 2. They operate in high volume low margin business, hence impact of cost pressures is very high |
| AmerisourceBergen Opportunities |
Following are the Opportunities in AmerisourceBergen SWOT Analysis: 1. Increasing access to healthcare due to healthcare reforms in U.S 2. Increasing cost pressures of other pharma companies makes them good clients for AmerisourceBergen |
| AmerisourceBergen Threats |
The threats in the SWOT Analysis of AmerisourceBergen are as mentioned: 1. Disruption of global supply chain due to natural disasters 2. Economic recession affects prescription pharmaceutical business, which in turn poses threat to AmerisourceBergen |
| AmerisourceBergen Competition | |
| AmerisourceBergen Competitors |
Below are the top 4 competitors of AmerisourceBergen: 1. Cardinal health Inc. 3. Owens & Minor Inc. 4. CVS Caremark corp. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AmerisourceBergen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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