Published in Pharma and Healthcare category by MBA Skool Team
Perrigo is one of the leading brands in the pharma and healthcare sector. Perrigo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Perrigo:
It has over 8700 well trained employees and a strong revenue
Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole
U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section.
Acquisitions helped the brand establish its presence
Has won accolades like Fastest growing companies, best of the best company
Above are the strengths in the SWOT Analysis of Perrigo. The strengths of Perrigo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Govt policies and regulations often slow down the production and affects efficiency
Limited presence in emerging markets
These were the weaknesses in the Perrigo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Increasing awareness about medical insurance
Rising living standards
Increasing US ageing population with more prevalence of neurological disorders
Above we covered the opportunities in Perrigo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The market for generic prescription drugs is subject to intense competition from other manufacturers.
Large pharmaceutical companies launching their own generic version of a branded product.
Counterfeiting, replication, or other tampering with its products
The threats in the SWOT Analysis of Perrigo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Perrigo SWOT analysis.
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Delivering affordable, consistent quality products that always meet regulatory requirements.
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