Perrigo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Perrigo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Perrigo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Perrigo to benchmark its business & performance as compared to the competitors and industry. Perrigo is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Perrigo competitors and includes Perrigo target market, segmentation, positioning & Unique Selling Proposition (USP).

Perrigo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Perrigo Brand Analysis
Parent Company

Perrigo

Category

Pharmaceuticals

Sector

Pharma and Healthcare

Tagline/ Slogan

Providing the World with Quality, Affordable health care products

USP

Largest manufacturer in US of private label over-the-counter pharmaceuticals

Perrigo STP
Perrigo Segmentation

API, over the counter drugs, nutritional drugs, consumer healthcare

Perrigo Target Market

Specialty healthcare professionals & retail outlets

Perrigo Positioning

Delivering affordable, consistent quality products that always meet regulatory requirements.

Perrigo SWOT Analysis
Perrigo Strengths

Below are the Strengths in the SWOT Analysis of Perrigo:

1.It has over 8700 well trained employees and a strong revenue

2.Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole

3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section.

4. Acquisitions helped the brand establish its presence
5. Has won accolades like Fastest growing companies, best of the best company

Perrigo Weaknesses

Here are the weaknesses in the Perrigo SWOT Analysis:

1. Govt policies and regulations often slow down the production and affects efficiency

2. Limited presence in emerging markets

Perrigo Opportunities

Following are the Opportunities in Perrigo SWOT Analysis:

1.Increasing awareness about medical insurance

2. Rising living standards

3. Increasing US ageing population with more prevalence of neurological disorders

Perrigo Threats

The threats in the SWOT Analysis of Perrigo are as mentioned:

1. The market for generic prescription drugs is subject to intense competition from other manufacturers.

2. Large pharmaceutical companies launching their own generic version of a branded product.

3.Counterfeiting, replication, or other tampering with its products

Perrigo Competition
Competitors

Below are the top 4 Perrigo competitors:

1. Dr. Reddys Laboratories
2. Watson Pharmaceuticals

3. Aaron Industries

4. Ohm Laboratories


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Perrigo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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