Perrigo SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2815

SWOT Analysis of Perrigo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Pharma and Healthcare

Tagline/ Slogan

Providing the World with Quality, Affordable health care products


Largest manufacturer in US of private label over-the-counter pharmaceuticals

Perrigo STP


API, over the counter drugs, nutritional drugs, consumer healthcare

Target Group

Specialty healthcare professionals & retail outlets


Delivering affordable, consistent quality products that always meet regulatory requirements.

Perrigo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Perrigo :

1.It has over 8700 well trained employees and a strong revenue

2.Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole

3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section.

4. Acquisitions helped the brand establish its presence
5. Has won accolades like Fastest growing companies, best of the best company


1. Govt policies and regulations often slow down the production and affects efficiency

2. Limited presence in emerging markets


1.Increasing awareness about medical insurance

2. Rising living standards

3. Increasing US ageing population with more prevalence of neurological disorders


1. The market for generic prescription drugs is subject to intense competition from other manufacturers.

2. Large pharmaceutical companies launching their own generic version of a branded product.

3.Counterfeiting, replication, or other tampering with its products

Perrigo Competition


Below are the 4 main Perrigo competitors :

1. Dr. Reddys Laboratories
2. Watson Pharmaceuticals

3. Aaron Industries

4. Ohm Laboratories

The brandguide table above concludes the Perrigo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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