Perrigo SWOT Analysis, Competitors & USP
SWOT analysis of Perrigo analyses the brand by its strengths, weaknesses, opportunities & threats. In Perrigo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Perrigo to benchmark its business & performance as compared to the competitors. Perrigo is one of the leading brands in the pharma and healthcare sector.
The table below lists the Perrigo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Perrigo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Perrigo Brand Analysis | |
|---|---|
| Parent Company |
Perrigo |
| Category |
Pharmaceuticals |
| Sector | |
| Tagline/ Slogan |
Providing the World with Quality, Affordable health care products |
| USP |
Largest manufacturer in US of private label over-the-counter pharmaceuticals |
| Perrigo STP | |
| Segment |
API, over the counter drugs, nutritional drugs, consumer healthcare |
| Target Group |
Specialty healthcare professionals & retail outlets |
| Positioning |
Delivering affordable, consistent quality products that always meet regulatory requirements. |
| SWOT Analysis of Perrigo | |
| Perrigo Strengths |
Below are the Strengths in the SWOT Analysis of Perrigo: 1.It has over 8700 well trained employees and a strong revenue 2.Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole 3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section. 4. Acquisitions helped the brand establish its presence |
| Perrigo Weaknesses |
Here are the weaknesses in the Perrigo SWOT Analysis: 1. Govt policies and regulations often slow down the production and affects efficiency 2. Limited presence in emerging markets |
| Perrigo Opportunities |
Following are the Opportunities in Perrigo SWOT Analysis: 1.Increasing awareness about medical insurance 2. Rising living standards 3. Increasing US ageing population with more prevalence of neurological disorders |
| Perrigo Threats |
The threats in the SWOT Analysis of Perrigo are as mentioned: 1. The market for generic prescription drugs is subject to intense competition from other manufacturers. 2. Large pharmaceutical companies launching their own generic version of a branded product. 3.Counterfeiting, replication, or other tampering with its products |
| Perrigo Competition | |
| Perrigo Competitors |
Below are the top 4 competitors of Perrigo: 1. Dr. Reddys Laboratories 3. Aaron Industries 4. Ohm Laboratories |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Perrigo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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