Perrigo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Perrigo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Perrigo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Perrigo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Perrigo is one of the leading brands in the pharma and healthcare sector.

The article below lists the Perrigo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Perrigo SWOT Analysis:

SWOT Analysis of Perrigo

For Perrigo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Perrigo Strengths

The strengths of Perrigo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Perrigo :

1.It has over 8700 well trained employees and a strong revenue

2.Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole

3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section.

4. Acquisitions helped the brand establish its presence
5. Has won accolades like Fastest growing companies, best of the best company

Perrigo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Perrigo SWOT Analysis:

1. Govt policies and regulations often slow down the production and affects efficiency

2. Limited presence in emerging markets

Perrigo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Perrigo SWOT Analysis:

1.Increasing awareness about medical insurance

2. Rising living standards

3. Increasing US ageing population with more prevalence of neurological disorders

Perrigo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Perrigo are as mentioned:

1. The market for generic prescription drugs is subject to intense competition from other manufacturers.

2. Large pharmaceutical companies launching their own generic version of a branded product.

3.Counterfeiting, replication, or other tampering with its products

Perrigo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Perrigo:

1. Dr. Reddys Laboratories
2. Watson Pharmaceuticals

3. Aaron Industries

4. Ohm Laboratories

Hence this concludes the Perrigo SWOT analysis.

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About Perrigo

Perrigo Overview
Parent Company





Pharma and Healthcare

Tagline/ Slogan

Providing the World with Quality, Affordable health care products


Largest manufacturer in US of private label over-the-counter pharmaceuticals

Perrigo STP

API, over the counter drugs, nutritional drugs, consumer healthcare

Target Market

Specialty healthcare professionals & retail outlets


Delivering affordable, consistent quality products that always meet regulatory requirements.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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