Perrigo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Perrigo

Pharmaceuticals

Pharma and Healthcare

Providing the World with Quality, Affordable health care products

Largest manufacturer in US of private label over-the-counter pharmaceuticals

API, over the counter drugs, nutritional drugs, consumer healthcare

Specialty healthcare professionals & retail outlets

Delivering affordable, consistent quality products that always meet regulatory requirements.

Below are the Strengths in the SWOT Analysis of Perrigo:

1.It has over 8700 well trained employees and a strong revenue

2.Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole

3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section.

4. Acquisitions helped the brand establish its presence
5. Has won accolades like Fastest growing companies, best of the best company

Here are the weaknesses in the Perrigo SWOT Analysis:

1. Govt policies and regulations often slow down the production and affects efficiency

2. Limited presence in emerging markets

Following are the Opportunities in Perrigo SWOT Analysis:

1.Increasing awareness about medical insurance

2. Rising living standards

3. Increasing US ageing population with more prevalence of neurological disorders

The threats in the SWOT Analysis of Perrigo are as mentioned:

1. The market for generic prescription drugs is subject to intense competition from other manufacturers.

2. Large pharmaceutical companies launching their own generic version of a branded product.

3.Counterfeiting, replication, or other tampering with its products

Below are the top 4 Perrigo competitors:

1. Dr. Reddys Laboratories
2. Watson Pharmaceuticals

3. Aaron Industries

4. Ohm Laboratories