Piramal Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Piramal Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Piramal Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Piramal Group to benchmark its business & performance as compared to the competitors. Piramal Group is one of the leading brands in the pharma and healthcare sector.

The article below lists the Piramal Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Piramal Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Piramal Group

Piramal Group Overview
Parent Company

Piramal group

Category

Retail stores

Sector

Pharma and Healthcare

Tagline/ Slogan

Knowledge action care

USP

One of the most prominent pharma companies in India

Piramal Group STP
segmentation

Inidividuals and corporates seeking pharma products

Target Market

Middle class and upper class individuals

Positioning

Quality and afforable pharmaceutical products

SWOT Analysis of Piramal Group

For Piramal Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Piramal Group SWOT Analysis:

Piramal Group Strengths

The strengths of Piramal Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Piramal Group :

1.Indian pharmaceutical and health care company with Piramal Enterprises is also one of the largest custom manufacturing companies across the World

2.High investment in R & D, Piramal Enterprises has a global R&D division in NY, a facility in India, and a manufacturing plant in Bethlehem

3.High Brand equity in healthcare industry

4. Piramal Healthcare is one of the fastest growing players by sales domestic consumer healthcare market, which deals with non-prescription products in the healthcare and wellness segment.

5. Good product portofolio and a strong workforce

Piramal Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Piramal Group SWOT Analysis:

1.Weak global presence compared to global players

2.Due to high competition brand has limited market share


Piramal Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Piramal Group SWOT Analysis:

1.Global presence by expansion

2. Healthcare sector is booming industry in coming years so expanding in this sector

3. Acquisition of smaller players to enhance image


Piramal Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Piramal Group are as mentioned:

1. Advanced technologies constantly demanding product innovation

2.Due to global slowdown people start spending less on healthcare expenses

3. Unfavorable govt policies

Piramal Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Piramal Group:

1.GlaxoSmithKline ltd

2.Cipla

3.Ranbaxy laboratories

4. Biocon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Piramal Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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