Piramal Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Piramal Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Piramal Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Piramal Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Piramal Group is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Piramal Group competitors and includes Piramal Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Piramal Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Piramal Group Brand Analysis
Parent Company

Piramal group

Category

Retail stores

Sector

Pharma and Healthcare

Tagline/ Slogan

Knowledge action care

USP

One of the most prominent pharma companies in India

Piramal Group STP
segmentation

Inidividuals and corporates seeking pharma products

Piramal Group Target Market

Middle class and upper class individuals

Piramal Group Positioning

Quality and afforable pharmaceutical products

Piramal Group SWOT Analysis
Piramal Group Strengths

Below are the Strengths in the SWOT Analysis of Piramal Group:

1.Indian pharmaceutical and health care company with Piramal Enterprises is also one of the largest custom manufacturing companies across the World

2.High investment in R & D, Piramal Enterprises has a global R&D division in NY, a facility in India, and a manufacturing plant in Bethlehem

3.High Brand equity in healthcare industry

4. Piramal Healthcare is one of the fastest growing players by sales domestic consumer healthcare market, which deals with non-prescription products in the healthcare and wellness segment.

5. Good product portofolio and a strong workforce

Piramal Group Weaknesses

Here are the weaknesses in the Piramal Group SWOT Analysis:

1.Weak global presence compared to global players

2.Due to high competition brand has limited market share

Piramal Group Opportunities

Following are the Opportunities in Piramal Group SWOT Analysis:

1.Global presence by expansion

2. Healthcare sector is booming industry in coming years so expanding in this sector

3. Acquisition of smaller players to enhance image

Piramal Group Threats

The threats in the SWOT Analysis of Piramal Group are as mentioned:

1. Advanced technologies constantly demanding product innovation

2.Due to global slowdown people start spending less on healthcare expenses

3. Unfavorable govt policies

Piramal Group Competition
Competitors

Below are the top 4 Piramal Group competitors:

1.GlaxoSmithKline ltd

2.Cipla

3.Ranbaxy laboratories

4. Biocon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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