Piramal Group SWOT Analysis
Piramal Group is one of the leading brands in the pharma and healthcare sector. Piramal Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Piramal Group:
Quick Glance:
Piramal Group Strengths
- Indian pharmaceutical and health care company with Piramal Enterprises is also one of the largest custom manufacturing companies across the World
- High investment in R & D, Piramal Enterprises has a global R&D division in NY, a facility in India, and a manufacturing plant in Bethlehem
- High Brand equity in healthcare industry
- Piramal Healthcare is one of the fastest growing players by sales domestic consumer healthcare market, which deals with non-prescription products in the healthcare and wellness segment.
- Good product portofolio and a strong workforce
Above are the strengths in the SWOT Analysis of Piramal Group. The strengths of Piramal Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Piramal Group Weaknesses
- Weak global presence compared to global players
- Due to high competition brand has limited market share
These were the weaknesses in the Piramal Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Piramal Group Opportunities
- Global presence by expansion
- Healthcare sector is booming industry in coming years so expanding in this sector
- Acquisition of smaller players to enhance image
Above we covered the opportunities in Piramal Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Piramal Group Threats
- Advanced technologies constantly demanding product innovation
- Due to global slowdown people start spending less on healthcare expenses
- Unfavorable govt policies
The threats in the SWOT Analysis of Piramal Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Piramal Group SWOT analysis.
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About Piramal Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Piramal Group Overview | |
|---|---|
| Parent Company |
Piramal group |
| Category |
Retail stores |
| Sector | |
| Tagline/ Slogan |
Knowledge action care |
| USP |
One of the most prominent pharma companies in India |
| Piramal Group STP | |
| segmentation |
Inidividuals and corporates seeking pharma products |
| Target Market |
Middle class and upper class individuals |
| Positioning |
Quality and afforable pharmaceutical products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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