Piramal Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3120
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SWOT Analysis of Piramal Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Piramal Group

Parent Company

Piramal group

Category

Retail stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Knowledge action care

USP

One of the most prominent pharma companies in India

STP

segmentation

Inidividuals and corporates seeking pharma products

Target Group

Middle class and upper class individuals

Positioning

Quality and afforable pharmaceutical products

SWOT Analysis

Strengths

1.Indian pharmaceutical and health care company with Piramal Enterprises is also one of the largest custom manufacturing companies across the World

2.High investment in R & D, Piramal Enterprises has a global R&D division in NY, a facility in India, and a manufacturing plant in Bethlehem

3.High Brand equity in healthcare industry

4. Piramal Healthcare is one of the fastest growing players by sales domestic consumer healthcare market, which deals with non-prescription products in the healthcare and wellness segment.

5. Good product portofolio and a strong workforce

Weaknesses

1.Weak global presence compared to global players

2.Due to high competition brand has limited market share

Opportunities

1.Global presence by expansion

2. Healthcare sector is booming industry in coming years so expanding in this sector

3. Acquisition of smaller players to enhance image

Threats

1. Advanced technologies constantly demanding product innovation

2.Due to global slowdown people start spending less on healthcare expenses

3. Unfavorable govt policies

Competition

Competitors

1.GlaxoSmithKline ltd

2.Cipla

3.Ranbaxy laboratories

4. Biocon


The table above concludes the Piramal Group SWOT analysis along with its marketing and brand parameters.

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