Cigna SWOT Analysis
Cigna is one of the leading brands in the pharma and healthcare sector. Cigna SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cigna:
Quick Glance:
Cigna Strengths
- Specific plans and products focused at a specific segment – Needs of expatriates
- Set of comprehensive products and policies
- International presence – 25 countries
- Strong operational presence and good image in the sector
Above are the strengths in the SWOT Analysis of Cigna. The strengths of Cigna looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cigna Weaknesses
- Competitive industry means lower market share in healthcare
- Alleged involvement in controversies and ethic issues gives negative publicity
These were the weaknesses in the Cigna SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cigna Opportunities
- Strategic alliances with other complementary firms
- Can leverage international markets to create new markets
- Acquisitions and mergers to consolidate market share
Above we covered the opportunities in Cigna SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cigna Threats
- Rising unemployment and government interventions
- Susceptible to price wars
- Exchange rate fluctuations
The threats in the SWOT Analysis of Cigna are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cigna SWOT analysis.
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About Cigna
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cigna Overview | |
|---|---|
| Parent Company |
Cigna |
| Category |
Health care |
| Sector | |
| Tagline/ Slogan |
A Business of Caring |
| USP |
More than just a health insurance company |
| Cigna STP | |
| Segmentation |
PPO , HMO, point of service, indemnity and consumer-directed products |
| Target Market |
Employers and Organizations , Brokers and Consultants, individuals and families |
| Positioning |
Global health service company helping people they serve improve their health , well-being and sense of security |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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