Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Cigna analyses the brand by its strengths, weaknesses, opportunities & threats. In Cigna SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cigna to benchmark its business & performance as compared to the competitors. Cigna is one of the leading brands in the pharma and healthcare sector.
The table below lists the Cigna SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cigna competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
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