Published in Pharma and Healthcare category by MBA Skool Team
Cigna is one of the leading brands in the pharma and healthcare sector. Cigna SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cigna:
Specific plans and products focused at a specific segment – Needs of expatriates
Set of comprehensive products and policies
International presence – 25 countries
Strong operational presence and good image in the sector
Above are the strengths in the SWOT Analysis of Cigna. The strengths of Cigna looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Competitive industry means lower market share in healthcare
Alleged involvement in controversies and ethic issues gives negative publicity
These were the weaknesses in the Cigna SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strategic alliances with other complementary firms
Can leverage international markets to create new markets
Acquisitions and mergers to consolidate market share
Above we covered the opportunities in Cigna SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Rising unemployment and government interventions
Susceptible to price wars
Exchange rate fluctuations
The threats in the SWOT Analysis of Cigna are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
PPO , HMO, point of service, indemnity and consumer-directed products
Employers and Organizations , Brokers and Consultants, individuals and families
Global health service company helping people they serve improve their health , well-being and sense of security
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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