Cigna SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cigna analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cigna SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cigna to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cigna is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cigna competitors and includes Cigna target market, segmentation, positioning & Unique Selling Proposition (USP).

Cigna SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cigna Brand Analysis
Parent Company

Cigna

Category

Health care

Sector

Pharma and Healthcare

Tagline/ Slogan

A Business of Caring

USP

More than just a health insurance company

Cigna STP
Cigna Segmentation

PPO , HMO, point of service, indemnity and consumer-directed products

Cigna Target Market

Employers and Organizations , Brokers and Consultants, individuals and families

Cigna Positioning

Global health service company helping people they serve improve their health , well-being and sense of security

Cigna SWOT Analysis
Cigna Strengths

Below are the Strengths in the SWOT Analysis of Cigna:

1. Specific plans and products focused at a specific segment – Needs of expatriates
2. Set of comprehensive products and policies
3. International presence – 25 countries

4. Strong operational presence and good image in the sector

Cigna Weaknesses

Here are the weaknesses in the Cigna SWOT Analysis:

1.Competitive industry means lower market share in healthcare
2. Alleged involvement in controversies and ethic issues gives negative publicity

Cigna Opportunities

Following are the Opportunities in Cigna SWOT Analysis:

1.Strategic alliances with other complementary firms
2.Can leverage international markets to create new markets
3.Acquisitions and mergers to consolidate market share

Cigna Threats

The threats in the SWOT Analysis of Cigna are as mentioned:

1.Rising unemployment and government interventions
2.Susceptible to price wars
3.Exchange rate fluctuations

Cigna Competition
Competitors

Below are the top 3 Cigna competitors:

1.Aetna
2.United Health Group
3.Well point Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cigna. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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