Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Fresenius analyses the brand by its strengths, weaknesses, opportunities & threats. In Fresenius SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fresenius to benchmark its business & performance as compared to the competitors. Fresenius is one of the leading brands in the pharma and healthcare sector.
The article below lists the Fresenius SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fresenius SWOT Analysis:
For Fresenius, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Fresenius looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fresenius :
1. Strong history of service and innovation 2. Market leader in its segment 3. Vertically integrated 4. Dominant industry leader due to its personnel, experience and financial strengths
5. Good relationships with hospitals adds brand value
6. Presence in over 100 countries
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fresenius SWOT Analysis:
1.Need for more production and manufacturing power compared to global giants 2. Performance also dependent on prevailing exchange rates
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fresenius SWOT Analysis:
1.Opportunities for mergers and acquisitions 2.Not affected by economic climate 3.Pricing power
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fresenius are as mentioned:
1. Need for continuous innovation 2.Government regulations and political risks 3.Recent failed attempts at acquisitions
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fresenius:
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Hospitals and medical care
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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