Fresenius SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fresenius analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fresenius SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fresenius to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fresenius is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fresenius competitors and includes Fresenius target market, segmentation, positioning & Unique Selling Proposition (USP).

Fresenius SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fresenius Brand Analysis
Parent Company

Fresenius SE& Co


Health care


Pharma and Healthcare

Tagline/ Slogan

Forward thinking healthcare


Creating a future worth living. For people. Worldwide. Every Day

Fresenius STP
Fresenius Segmentation

Hospitals and medical care

Fresenius Target Market

Kidney Dialysis, infusion pumps, drugs for Inpatient and Outpatient medical care

Fresenius Positioning

Patients with kidney disease can now look ahead with much more confidence

Fresenius SWOT Analysis
Fresenius Strengths

Below are the Strengths in the SWOT Analysis of Fresenius:

1. Strong history of service and innovation
2. Market leader in its segment
3. Vertically integrated
4. Dominant industry leader due to its personnel, experience and financial strengths

5. Good relationships with hospitals adds brand value

6. Presence in over 100 countries

Fresenius Weaknesses

Here are the weaknesses in the Fresenius SWOT Analysis:

1.Need for more production and manufacturing power compared to global giants
2. Performance also dependent on prevailing exchange rates

Fresenius Opportunities

Following are the Opportunities in Fresenius SWOT Analysis:

1.Opportunities for mergers and acquisitions
2.Not affected by economic climate
3.Pricing power

Fresenius Threats

The threats in the SWOT Analysis of Fresenius are as mentioned:

1. Need for continuous innovation
2.Government regulations and political risks
3.Recent failed attempts at acquisitions

Fresenius Competition

Below are the top 3 Fresenius competitors:

1.Baxter International
2. DaVita HealthCare Partners Inc.
3.Dialysis Clinic Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fresenius. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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