Fresenius SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3214

SWOT Analysis of Fresenius with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fresenius SE& Co


Health care


Medical equipment and supplies

Tagline/ Slogan

Forward thinking healthcare


Creating a future worth living. For people. Worldwide. Every Day



Hospitals and medical care

Target Group

Kidney Dialysis, infusion pumps, drugs for Inpatient and Outpatient medical care


Patients with kidney disease can now look ahead with much more confidence

SWOT Analysis


1. Strong history of service and innovation
2. Market leader in its segment
3. Vertically integrated
4. Dominant industry leader due to its personnel, experience and financial strengths

5. Good relationships with hospitals adds brand value

6. Presence in over 100 countries


1.Need for more production and manufacturing power compared to global giants
2. Performance also dependent on prevailing exchange rates


1.Opportunities for mergers and acquisitions
2.Not affected by economic climate
3.Pricing power


1. Need for continuous innovation
2.Government regulations and political risks
3.Recent failed attempts at acquisitions



1.Baxter International
2. DaVita HealthCare Partners Inc.
3.Dialysis Clinic Inc

The table above concludes the Fresenius SWOT analysis along with its marketing and brand parameters.


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