Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Intuitive Surgical analyses the brand by its strengths, weaknesses, opportunities & threats. In Intuitive Surgical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Intuitive Surgical to benchmark its business & performance as compared to the competitors. Intuitive Surgical is one of the leading brands in the pharma and healthcare sector.
The article below lists the Intuitive Surgical SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Intuitive Surgical SWOT Analysis:
For Intuitive Surgical, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Intuitive Surgical Strengths
The strengths of Intuitive Surgical looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Intuitive Surgical :
1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery 2. Strong management and leadership 3. Passionate, creative, driven and capable individuals
Intuitive Surgical Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Intuitive Surgical SWOT Analysis:
1.Use of robotic surgery has attracted some unwanted criticisms
Intuitive Surgical Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Intuitive Surgical SWOT Analysis:
1. Growth in gynecology in the United States and urology worldwide 2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia 3. Delivering new products to surgeons
4.Support innovative customers in new areas of surgery
Intuitive Surgical Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Intuitive Surgical are as mentioned:
1.Continous focus on technological advancements 2.Threat of negative publicity due to one mishap/accident
Intuitive Surgical Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Intuitive Surgical:
1. Medtronic, Inc. 2. Accuray Incorporated 3. Curexo Technology Corporation
Hence this concludes the Intuitive Surgical SWOT analysis.
Success of our business rests on providing surgeons with products that
in their hands, improve patient value
Intuitive Surgical STP
Designing, manufacturing, and marketing of surgical systems for various surgical procedures
Urologic surgery, gynecologic surgery,
Cardiothoracic surgery, general surgery and head and neck surgery.
To improve the experience of patients undergoing
surgery by using computing and robotics to better surgical outcomes and accelerate recovery
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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