Intuitive Surgical SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 3404

SWOT analysis of Intuitive Surgical analyses the brand/company with its strengths, weaknesses, opportunities & threats. Intuitive Surgical is one of the leading brands in the pharma and healthcare sector.

In addition to SWOT Analysis, the table below also lists the top Intuitive Surgical competitors and elaborates Intuitive Surgical segmentation, targeting, positioning & USP.

Intuitive Surgical

Parent Company

Intuitive Surgical




Pharma and Healthcare

Tagline/ Slogan

Improving patient outcomes


Success of our business rests on providing surgeons with products that

in their hands, improve patient value

Intuitive Surgical STP


Designing, manufacturing, and marketing of surgical systems for various surgical procedures

Target Group

Urologic surgery, gynecologic surgery,

Cardiothoracic surgery, general surgery and head and neck surgery.


To improve the experience of patients undergoing

surgery by using computing and robotics to better surgical outcomes and accelerate recovery

Intuitive Surgical SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Intuitive Surgical. Strengths are:

1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery
2. Strong management and leadership
3. Passionate, creative, driven and capable individuals


Here are the weaknesses in the Intuitive Surgical SWOT Analysis:

1.Use of robotic surgery has attracted some unwanted criticisms


Following are the Opportunities in Intuitive Surgical SWOT Analysis:

1. Growth in gynecology in the United States and urology worldwide
2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia
3. Delivering new products to surgeons

4.Support innovative customers in new areas of surgery


The threats in the SWOT Analysis of Intuitive Surgical are as mentioned:

1.Continous focus on technological advancements
2.Threat of negative publicity due to one mishap/accident

Intuitive Surgical Competition


Below are the top 3 Intuitive Surgical competitors:

1. Medtronic, Inc.
2. Accuray Incorporated
3. Curexo Technology Corporation

The brandguide table above concludes the Intuitive Surgical SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Intuitive Surgical. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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