Intuitive Surgical SWOT Analysis
Intuitive Surgical is one of the leading brands in the pharma and healthcare sector. Intuitive Surgical SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Intuitive Surgical:
Quick Glance:
Intuitive Surgical Strengths
- Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery
- Strong management and leadership
- Passionate, creative, driven and capable individuals
Above are the strengths in the SWOT Analysis of Intuitive Surgical. The strengths of Intuitive Surgical looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intuitive Surgical Weaknesses
- Use of robotic surgery has attracted some unwanted criticisms
These were the weaknesses in the Intuitive Surgical SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Intuitive Surgical Opportunities
- Growth in gynecology in the United States and urology worldwide
- Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia
- Delivering new products to surgeons
- Support innovative customers in new areas of surgery
Above we covered the opportunities in Intuitive Surgical SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intuitive Surgical Threats
- Continous focus on technological advancements
- Threat of negative publicity due to one mishap/accident
The threats in the SWOT Analysis of Intuitive Surgical are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Intuitive Surgical SWOT analysis.
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About Intuitive Surgical
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Intuitive Surgical Overview | |
|---|---|
| Parent Company |
Intuitive Surgical |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
Improving patient outcomes |
| USP |
Success of our business rests on providing surgeons with products that in their hands, improve patient value |
| Intuitive Surgical STP | |
| Segmentation |
Designing, manufacturing, and marketing of surgical systems for various surgical procedures |
| Target Market |
Urologic surgery, gynecologic surgery, Cardiothoracic surgery, general surgery and head and neck surgery. |
| Positioning |
To improve the experience of patients undergoing surgery by using computing and robotics to better surgical outcomes and accelerate recovery |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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