Intuitive Surgical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Intuitive Surgical analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Intuitive Surgical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intuitive Surgical to benchmark its business & performance as compared to the competitors and industry. Intuitive Surgical is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Intuitive Surgical competitors and includes Intuitive Surgical target market, segmentation, positioning & Unique Selling Proposition (USP).

Intuitive Surgical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Intuitive Surgical Brand Analysis
Parent Company

Intuitive Surgical




Pharma and Healthcare

Tagline/ Slogan

Improving patient outcomes


Success of our business rests on providing surgeons with products that

in their hands, improve patient value

Intuitive Surgical STP
Intuitive Surgical Segmentation

Designing, manufacturing, and marketing of surgical systems for various surgical procedures

Intuitive Surgical Target Market

Urologic surgery, gynecologic surgery,

Cardiothoracic surgery, general surgery and head and neck surgery.

Intuitive Surgical Positioning

To improve the experience of patients undergoing

surgery by using computing and robotics to better surgical outcomes and accelerate recovery

Intuitive Surgical SWOT Analysis
Intuitive Surgical Strengths

Below are the Strengths in the SWOT Analysis of Intuitive Surgical:

1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery
2. Strong management and leadership
3. Passionate, creative, driven and capable individuals

Intuitive Surgical Weaknesses

Here are the weaknesses in the Intuitive Surgical SWOT Analysis:

1.Use of robotic surgery has attracted some unwanted criticisms

Intuitive Surgical Opportunities

Following are the Opportunities in Intuitive Surgical SWOT Analysis:

1. Growth in gynecology in the United States and urology worldwide
2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia
3. Delivering new products to surgeons

4.Support innovative customers in new areas of surgery

Intuitive Surgical Threats

The threats in the SWOT Analysis of Intuitive Surgical are as mentioned:

1.Continous focus on technological advancements
2.Threat of negative publicity due to one mishap/accident

Intuitive Surgical Competition

Below are the top 3 Intuitive Surgical competitors:

1. Medtronic, Inc.
2. Accuray Incorporated
3. Curexo Technology Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Intuitive Surgical. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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