Intuitive Surgical SWOT Analysis, Competitors & USP

Intuitive Surgical SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Intuitive Surgical, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intuitive Surgical to benchmark its business & performance as compared to the competitors, and make strategic improvements. Intuitive Surgical is one of the leading brands in the pharma and healthcare sector.

The article below lists the Intuitive Surgical SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Intuitive Surgical SWOT Analysis:

SWOT Analysis of Intuitive Surgical

For Intuitive Surgical, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Intuitive Surgical Strengths

The strengths of Intuitive Surgical looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Intuitive Surgical :

1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery
2. Strong management and leadership
3. Passionate, creative, driven and capable individuals

Intuitive Surgical Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Intuitive Surgical SWOT Analysis:

1.Use of robotic surgery has attracted some unwanted criticisms

Intuitive Surgical Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Intuitive Surgical SWOT Analysis:

1. Growth in gynecology in the United States and urology worldwide
2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia
3. Delivering new products to surgeons

4.Support innovative customers in new areas of surgery

Intuitive Surgical Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Intuitive Surgical are as mentioned:

1.Continous focus on technological advancements
2.Threat of negative publicity due to one mishap/accident

Intuitive Surgical Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Intuitive Surgical:

1. Medtronic, Inc.
2. Accuray Incorporated
3. Curexo Technology Corporation

Hence this concludes the Intuitive Surgical SWOT analysis.

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About Intuitive Surgical

Intuitive Surgical Overview
Parent Company	Intuitive Surgical
Category	Healthcare
Sector	Pharma and Healthcare
Tagline/ Slogan	Improving patient outcomes
USP	Success of our business rests on providing surgeons with products that in their hands, improve patient value
Intuitive Surgical STP
Segmentation	Designing, manufacturing, and marketing of surgical systems for various surgical procedures
Target Market	Urologic surgery, gynecologic surgery, Cardiothoracic surgery, general surgery and head and neck surgery.
Positioning	To improve the experience of patients undergoing surgery by using computing and robotics to better surgical outcomes and accelerate recovery

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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