Bupa SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 5063

SWOT Analysis of Bupa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Medical Insurance, Hospitals, workplace health services, home healthcare, health assessments


Pharma and Healthcare

Tagline/ Slogan



A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries

Bupa STP


People of any age group, who need health related services.

Target Group

Doctors, hospitals, employers, patients, public officials


Bupa’s purpose is longer, healthier, happier lives.

Bupa SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bupa :

1. Very high diversity in products and policies

2. Health care segment with 70,000 employees and innovative culture

3. Economies of scale and pricing power

4. Geographical spread and wide reach

5. Customer Loyalty and strong management

6. Good brand value and customer focused approach


2.Cost structure of products – comparatively highly priced

3.Static online presence is a concern


1. Strong brand image can be leveraged for further growth
2. Operations in new territories to capture expanding industry
3. Expansion with mergers and acquisitions can help grow


1. Intense competition with continuous innovation

2.Government intervention can cause issues in growth

3.Stagnating growth in healthcare industry

4. Volatile currencies

Bupa Competition


Below are the 3 main Bupa competitors :

1. PruHealth
2. AXA PPP Healthcare
3. BCWA Healthcare

The brandguide table above concludes the Bupa SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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