Bupa SWOT Analysis

Bupa is one of the leading brands in the pharma and healthcare sector. Bupa SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bupa:

Bupa Strengths

1. Very high diversity in products and policies
2. Health care segment with 70,000 employees and innovative culture
3. Economies of scale and pricing power
4. Geographical spread and wide reach
5. Customer Loyalty and strong management
6. Good brand value and customer focused approach

Above are the strengths in the SWOT Analysis of Bupa. The strengths of Bupa looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bupa Opportunities

1. Strong brand image can be leveraged for further growth
2. Operations in new territories to capture expanding industry
3. Expansion with mergers and acquisitions can help grow

Above we covered the opportunities in Bupa SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bupa Threats

1. Intense competition with continuous innovation
2. Government intervention can cause issues in growth
3. Stagnating growth in healthcare industry
4. Volatile currencies

The threats in the SWOT Analysis of Bupa are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bupa SWOT analysis.

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About Bupa

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bupa Overview
Parent Company	Bupa
Category	Medical Insurance, Hospitals, workplace health services, home healthcare, health assessments
Sector	Pharma and Healthcare
Tagline/ Slogan	-
USP	A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries
Bupa STP
Segmentation	People of any age group, who need health related services.
Target Market	Doctors, hospitals, employers, patients, public officials
Positioning	Bupa’s purpose is longer, healthier, happier lives.

Bupa Weaknesses

2.Cost structure of products – comparatively highly priced

3.Static online presence is a concern

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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