Bupa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bupa analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bupa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bupa to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bupa is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bupa competitors and includes Bupa target market, segmentation, positioning & Unique Selling Proposition (USP).

Bupa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bupa Brand Analysis
Parent Company



Medical Insurance, Hospitals, workplace health services, home healthcare, health assessments


Pharma and Healthcare

Tagline/ Slogan



A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries

Bupa STP
Bupa Segmentation

People of any age group, who need health related services.

Bupa Target Market

Doctors, hospitals, employers, patients, public officials

Bupa Positioning

Bupa’s purpose is longer, healthier, happier lives.

Bupa SWOT Analysis
Bupa Strengths

Below are the Strengths in the SWOT Analysis of Bupa:

1. Very high diversity in products and policies

2. Health care segment with 70,000 employees and innovative culture

3. Economies of scale and pricing power

4. Geographical spread and wide reach

5. Customer Loyalty and strong management

6. Good brand value and customer focused approach

Bupa Weaknesses

2.Cost structure of products – comparatively highly priced

3.Static online presence is a concern

Bupa Opportunities

Following are the Opportunities in Bupa SWOT Analysis:

1. Strong brand image can be leveraged for further growth
2. Operations in new territories to capture expanding industry
3. Expansion with mergers and acquisitions can help grow

Bupa Threats

The threats in the SWOT Analysis of Bupa are as mentioned:

1. Intense competition with continuous innovation

2.Government intervention can cause issues in growth

3.Stagnating growth in healthcare industry

4. Volatile currencies

Bupa Competition

Below are the top 3 Bupa competitors:

1. PruHealth
2. AXA PPP Healthcare
3. BCWA Healthcare

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bupa. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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