Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Bupa analyses the brand by its strengths, weaknesses, opportunities & threats. In Bupa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bupa to benchmark its business & performance as compared to the competitors. Bupa is one of the leading brands in the pharma and healthcare sector.
The table below lists the Bupa SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bupa competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries
People of any age group, who need health related services.
Doctors, hospitals, employers, patients, public officials
Bupa’s purpose is longer, healthier, happier lives.
SWOT Analysis of Bupa
Below are the Strengths in the SWOT Analysis of Bupa:
1. Very high diversity in products and policies
2. Health care segment with 70,000 employees and innovative culture
3. Economies of scale and pricing power
4. Geographical spread and wide reach
5. Customer Loyalty and strong management
6. Good brand value and customer focused approach
2.Cost structure of products – comparatively highly priced
3.Static online presence is a concern
Following are the Opportunities in Bupa SWOT Analysis:
1. Strong brand image can be leveraged for further growth 2. Operations in new territories to capture expanding industry 3. Expansion with mergers and acquisitions can help grow
The threats in the SWOT Analysis of Bupa are as mentioned:
1. Intense competition with continuous innovation
2.Government intervention can cause issues in growth
3.Stagnating growth in healthcare industry
4. Volatile currencies
Below are the top 3 competitors of Bupa:
1. PruHealth 2. AXA PPP Healthcare 3. BCWA Healthcare
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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