Published in Pharma and Healthcare category by MBA Skool Team
Bupa is one of the leading brands in the pharma and healthcare sector. Bupa SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bupa:
Health care segment with 70,000 employees and innovative culture
Economies of scale and pricing power
Geographical spread and wide reach
Customer Loyalty and strong management
Good brand value and customer focused approach
Above are the strengths in the SWOT Analysis of Bupa. The strengths of Bupa looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong brand image can be leveraged for further growth
Operations in new territories to capture expanding industry
Expansion with mergers and acquisitions can help grow
Above we covered the opportunities in Bupa SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intense competition with continuous innovation
Government intervention can cause issues in growth
Stagnating growth in healthcare industry
The threats in the SWOT Analysis of Bupa are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bupa SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Medical Insurance, Hospitals, workplace health services, home healthcare, health assessments
A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries
People of any age group, who need health related services.
Doctors, hospitals, employers, patients, public officials
Bupa’s purpose is longer, healthier, happier lives.
2.Cost structure of products – comparatively highly priced
3.Static online presence is a concern
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Bupa. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute