Bupa SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 6720

SWOT analysis of Bupa analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bupa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bupa to benchmark its business & performance as compared to the competitors and industry. Bupa is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Bupa competitors and elaborates Bupa market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bupa SWOT, Competitors, Marketing STP & Brand analysis Table
Bupa Brand Analysis
Parent Company



Medical Insurance, Hospitals, workplace health services, home healthcare, health assessments


Pharma and Healthcare

Tagline/ Slogan



A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries

Bupa STP

People of any age group, who need health related services.

Target Group

Doctors, hospitals, employers, patients, public officials


Bupa’s purpose is longer, healthier, happier lives.

Bupa SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bupa. Strengths are:

1. Very high diversity in products and policies

2. Health care segment with 70,000 employees and innovative culture

3. Economies of scale and pricing power

4. Geographical spread and wide reach

5. Customer Loyalty and strong management

6. Good brand value and customer focused approach


2.Cost structure of products – comparatively highly priced

3.Static online presence is a concern


Following are the Opportunities in Bupa SWOT Analysis:

1. Strong brand image can be leveraged for further growth
2. Operations in new territories to capture expanding industry
3. Expansion with mergers and acquisitions can help grow


The threats in the SWOT Analysis of Bupa are as mentioned:

1. Intense competition with continuous innovation

2.Government intervention can cause issues in growth

3.Stagnating growth in healthcare industry

4. Volatile currencies

Bupa Competition

Below are the top 3 Bupa competitors:

1. PruHealth
2. AXA PPP Healthcare
3. BCWA Healthcare

The brandguide table above concludes the Bupa SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bupa. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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