Bupa SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Bupa SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bupa, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bupa is one of the leading brands in the pharma and healthcare sector. The article below lists the Bupa SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Bupa

For Bupa, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bupa Strengths

The strengths of Bupa looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Bupa :

1. Very high diversity in products and policies

2. Health care segment with 70,000 employees and innovative culture

3. Economies of scale and pricing power

4. Geographical spread and wide reach

5. Customer Loyalty and strong management

6. Good brand value and customer focused approach

Bupa Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bupa SWOT Analysis:

1. Strong brand image can be leveraged for further growth
2. Operations in new territories to capture expanding industry
3. Expansion with mergers and acquisitions can help grow

Bupa Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bupa are as mentioned:

1. Intense competition with continuous innovation

2.Government intervention can cause issues in growth

3.Stagnating growth in healthcare industry

4. Volatile currencies

Bupa Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bupa:

1. PruHealth
2. AXA PPP Healthcare
3. BCWA Healthcare

Hence this concludes the Bupa SWOT analysis.

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About Bupa

Bupa Overview
Parent Company



Medical Insurance, Hospitals, workplace health services, home healthcare, health assessments


Pharma and Healthcare

Tagline/ Slogan



A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries

Bupa STP

People of any age group, who need health related services.

Target Market

Doctors, hospitals, employers, patients, public officials


Bupa’s purpose is longer, healthier, happier lives.

Bupa Weaknesses

2.Cost structure of products – comparatively highly priced

3.Static online presence is a concern

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bupa. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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