Cemex SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 7545

SWOT analysis of Cemex analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cemex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cemex to benchmark its business & performance as compared to the competitors and industry. Cemex is one of the leading brands in the real estate and construction sector. The table below also lists the top Cemex competitors and elaborates Cemex market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cemex SWOT, Competitors, Marketing STP & Brand analysis Table
Cemex Brand Analysis
Parent Company



Construction Materials


Real Estate and Construction

Tagline/ Slogan

Building the future


High quality products and reliable service

Cemex STP

Country wise, Rural and Urban areas, Builders and Consumers

Target Group

Cement Dealers and Builders in Urban Regions


A quality product along with reliable service

Cemex SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cemex. Strengths are:

1. The brand is selling cement in more than 50 countries

2. Cemex has close to 40,000+ employees worldwide
3. Cemex has more than a century of legacy in operations
4. Market leader in Mexico which shows that the company has strong roots and it is performing very well in its home country
5. Cemex provided speciality cement for Fifa worldcup 2014 stadium, this has helped the brand to increase its equity

6. Cemex was a part of construction of largest Audi showroom in North Germany

7. Strong value system of the company focusing on Collaboration, Integrity and Leadership


Here are the weaknesses in the Cemex SWOT Analysis:

1.One third of the total sales for Cemex comes from Mexico, so it should focus on diversifying and spreading its operations
2. Being a market leader, always under the scanner for any activity, which can affect its image


Following are the Opportunities in Cemex SWOT Analysis:

1.Cemex is among the limited cement companies which are trading in South America, so it should align more resources to this region.
2. Lesser competition in South America is a huge opportunity for Cemex to leverage upon
3.Most of the world cement leaders do not operate in African countries, Cemex should grab this opportunity to look for acquisitions in these countries


The threats in the SWOT Analysis of Cemex are as mentioned:

1.Cemex faces strong competition from Regional and National Brands
2.Regulatory framework is very unpredictable
3.All major competitors of Cemex are increasing their operations in Mexico, so it might face tough competition in near future

Cemex Competition

Below are the top 5 Cemex competitors:



3. HeidelbergCement

4. Jidong

5. Siam

The brandguide table above concludes the Cemex SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cemex. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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