Cemex SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cemex analyses the brand by its strengths, weaknesses, opportunities & threats. In Cemex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cemex to benchmark its business & performance as compared to the competitors. Cemex is one of the leading brands in the real estate and construction sector.

The article below lists the Cemex SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cemex SWOT Analysis:

SWOT Analysis of Cemex

For Cemex, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cemex Strengths

The strengths of Cemex looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cemex :

1. The brand is selling cement in more than 50 countries

2. Cemex has close to 40,000+ employees worldwide
3. Cemex has more than a century of legacy in operations
4. Market leader in Mexico which shows that the company has strong roots and it is performing very well in its home country
5. Cemex provided speciality cement for Fifa worldcup 2014 stadium, this has helped the brand to increase its equity

6. Cemex was a part of construction of largest Audi showroom in North Germany

7. Strong value system of the company focusing on Collaboration, Integrity and Leadership

Cemex Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cemex SWOT Analysis:

1.One third of the total sales for Cemex comes from Mexico, so it should focus on diversifying and spreading its operations
2. Being a market leader, always under the scanner for any activity, which can affect its image


Cemex Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cemex SWOT Analysis:

1.Cemex is among the limited cement companies which are trading in South America, so it should align more resources to this region.
2. Lesser competition in South America is a huge opportunity for Cemex to leverage upon
3.Most of the world cement leaders do not operate in African countries, Cemex should grab this opportunity to look for acquisitions in these countries

Cemex Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cemex are as mentioned:

1.Cemex faces strong competition from Regional and National Brands
2.Regulatory framework is very unpredictable
3.All major competitors of Cemex are increasing their operations in Mexico, so it might face tough competition in near future


Cemex Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Cemex:

1.Lafarge

2.Holcim

3. HeidelbergCement

4. Jidong

5. Siam

Hence this concludes the Cemex SWOT analysis.

Continue reading more about the brand/company.

About Cemex

Cemex Overview
Parent Company

Cemex

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Building the future

USP

High quality products and reliable service

Cemex STP
Segmentation

Country wise, Rural and Urban areas, Builders and Consumers

Target Market

Cement Dealers and Builders in Urban Regions

Positioning

A quality product along with reliable service


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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