CRH SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

CRH plc

Construction Materials

Real Estate and Construction

The International Building Materials Group

A regional, national and International leader in building materials

Developed and Developing Economies, Rural and Urban Regions

High end Customers and Builders in Developed and Developing economies

One who delivers Superior performance and growth

Below are the Strengths in the SWOT Analysis of CRH:

1. Operations in 35 countries makes it a global brand

2. Workforce of around 70,000+ employees
2. CRH has a primary listing on the London Stock Exchange
3. It has secondary listings on the Irish Stock Exchange and New York Stock Exchange.

4. Worldwide operations with a diverse product portfolio Aggregate, Cement, Asphalt, Ready mixed concrete, Precast, Architectural, Construction accessories

5. The company has steadily showing a strong financial performance

Here are the weaknesses in the CRH SWOT Analysis:

1. Not geographically diversified as compared to other international players
2. Tough competition and regulations in the real estate industry means limited market share

Following are the Opportunities in CRH SWOT Analysis:

1  Extend operations in South American and African Countries
2. Look for Joint Ventures and Acquisitions to expand
3. Widen the portfolio of products

4. More advertising and marketing exercises can make the brand global

The threats in the SWOT Analysis of CRH are as mentioned:

1. Strong competition from competing companies
2. Different policies by different countries
3. Alleged controversies linked to the company can reduce Brand Equity

Below are the top 3 CRH competitors:

1.  Lafarge S.A.
2. Holcim ltd.
3. CEMEX