CRH SWOT Analysis

Published in Real Estate and Construction category by MBA Skool Team

Here is a detailed SWOT analysis of CRH covering strengths, weaknesses, opportunities and threats.

CRH Strengths

  1. Operations in 35 countries makes it a global brand
  2. Workforce of around 70,000+ employees
  3. CRH has a primary listing on the London Stock Exchange
  4. It has secondary listings on the Irish Stock Exchange and New York Stock Exchange.
  5. Worldwide operations with a diverse product portfolio Aggregate, Cement, Asphalt, Ready mixed concrete, Precast, Architectural, Construction accessories
  6. The company has steadily showing a strong financial performance

Above are the strengths in the SWOT Analysis of CRH. The strengths of CRH looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CRH Weaknesses

  1. Not geographically diversified as compared to other international players
  2. Tough competition and regulations in the real estate industry means limited market share

These were the weaknesses in the CRH SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CRH Opportunities

  1. nbsp; Extend operations in South American and African Countries
  2. Look for Joint Ventures and Acquisitions to expand
  3. Widen the portfolio of products
  4. More advertising and marketing exercises can make the brand global

Above we covered the opportunities in CRH SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CRH Threats

  1. Strong competition from competing companies
  2. Different policies by different countries
  3. Alleged controversies linked to the company can reduce Brand Equity

The threats in the SWOT Analysis of CRH are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the CRH SWOT analysis.

Continue reading more about the brand/company.

About CRH

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CRH Overview
Parent Company

CRH plc

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

The International Building Materials Group

USP

A regional, national and International leader in building materials

CRH STP
Segmentation

Developed and Developing Economies, Rural and Urban Regions

Target Market

High end Customers and Builders in Developed and Developing economies

Positioning

One who delivers Superior performance and growth


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to CRH. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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