CRH SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CRH analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CRH SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CRH to benchmark its business & performance as compared to the competitors and industry. As of 2020, CRH is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CRH competitors and includes CRH target market, segmentation, positioning & Unique Selling Proposition (USP).

CRH SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CRH Brand Analysis
Parent Company

CRH plc


Construction Materials


Real Estate and Construction

Tagline/ Slogan

The International Building Materials Group


A regional, national and International leader in building materials

CRH Segmentation

Developed and Developing Economies, Rural and Urban Regions

CRH Target Market

High end Customers and Builders in Developed and Developing economies

CRH Positioning

One who delivers Superior performance and growth

CRH SWOT Analysis
CRH Strengths

Below are the Strengths in the SWOT Analysis of CRH:

1. Operations in 35 countries makes it a global brand

2. Workforce of around 70,000+ employees
2. CRH has a primary listing on the London Stock Exchange
3. It has secondary listings on the Irish Stock Exchange and New York Stock Exchange.

4. Worldwide operations with a diverse product portfolio Aggregate, Cement, Asphalt, Ready mixed concrete, Precast, Architectural, Construction accessories

5. The company has steadily showing a strong financial performance

CRH Weaknesses

Here are the weaknesses in the CRH SWOT Analysis:

1. Not geographically diversified as compared to other international players
2. Tough competition and regulations in the real estate industry means limited market share

CRH Opportunities

Following are the Opportunities in CRH SWOT Analysis:

1  Extend operations in South American and African Countries
2. Look for Joint Ventures and Acquisitions to expand
3. Widen the portfolio of products

4. More advertising and marketing exercises can make the brand global

CRH Threats

The threats in the SWOT Analysis of CRH are as mentioned:

1. Strong competition from competing companies
2. Different policies by different countries
3. Alleged controversies linked to the company can reduce Brand Equity

CRH Competition

Below are the top 3 CRH competitors:

1.  Lafarge S.A.
2. Holcim ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CRH. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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