CRH SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1659

SWOT Analysis of CRH with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CRH plc


Construction Materials


Real Estate and Constructions

Tagline/ Slogan

The International Building Materials Group


A regional, national and International leader in building materials



Developed and Developing Economies, Rural and Urban Regions

Target Group

High end Customers and Builders in Developed and Developing economies


One who delivers Superior performance and growth

SWOT Analysis


1. Operations in 35 countries makes it a global brand

2. Workforce of around 70,000+ employees
2. CRH has a primary listing on the London Stock Exchange
3. It has secondary listings on the Irish Stock Exchange and New York Stock Exchange.

4. Worldwide operations with a diverse product portfolio Aggregate, Cement, Asphalt, Ready mixed concrete, Precast, Architectural, Construction accessories

5. The company has steadily showing a strong financial performance


1. Not geographically diversified as compared to other international players
2. Tough competition and regulations in the real estate industry means limited market share


1  Extend operations in South American and African Countries
2. Look for Joint Ventures and Acquisitions to expand
3. Widen the portfolio of products

4. More advertising and marketing exercises can make the brand global


1. Strong competition from competing companies
2. Different policies by different countries
3. Alleged controversies linked to the company can reduce Brand Equity



1.  Lafarge S.A.
2. Holcim ltd.

The table above concludes the CRH SWOT analysis along with its marketing and brand parameters.


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