HeidelbergCement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

HeidelbergCement

Construction Materials

Real Estate and Construction

Building for Generations

German Origin/Association

Country wise, Rural and Urban areas, Builders and Consumers

Cement Dealers and Builders in Urban Regions

Top quality cement

Below are the Strengths in the SWOT Analysis of HeidelbergCement:

1. Work force of around 50,000+ employees
2. Operations in more than 40 countries at 2500+ locations
3. More than 100 years of existence
4. Company emphasizes on continuous improvement

5. Wide portfolio of products ranging from Cement, Aggregates, Concrete and other building materials

6. The company was among the top cement manufacturers, readymix concrete and also aggregates

Here are the weaknesses in the HeidelbergCement SWOT Analysis:

1. Intense competition means low market share growth
2.Very less presence in South American, African and Arabian countries

Following are the Opportunities in HeidelbergCement SWOT Analysis:

1. Continous rise in revenues, a positive sign and an opportunity for the company to grow more
2. Large scope of Mergers and Acquisitions for Heidelberg Cement due to its high Brand Equity.
3. Expansion into African and South American countries.

The threats in the SWOT Analysis of HeidelbergCement are as mentioned:

1.Strong competition can reduce speed of capturing market
2. Regulatory framework of different countries
3. Fluctuating raw material prices leads to changes in costs for the company

Below are the top 3 HeidelbergCement competitors:

1.Holcim
2.Cemex
3.Lafarge