Siam Cement SWOT Analysis
Siam Cement is one of the leading brands in the real estate and construction sector. Siam Cement SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Siam Cement:
Quick Glance:
Siam Cement Strengths
- Comprises of over 100 companies and operates in 5 business groups
- Was ranked among the largest cement company in Thailand by Forbes2000
- Successfully completed more than 100 years of operations
- Handles over 60,000+ product items
- Most companies in the Group have been accredited with ISO 9002 certification for quality management, ISO 14001 certification for environmental management, and TIS 18001 certification for occupation health and safety management
- Concern for CSR initiatives as a part of their values
Above are the strengths in the SWOT Analysis of Siam Cement. The strengths of Siam Cement looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Siam Cement Weaknesses
- Lesser global presence as compared to the competitors
- Low brand awareness in countries outside Thailand
- Brand associated with Cement production, but deals in other construction materials also. So they need to do brand awareness activities
These were the weaknesses in the Siam Cement SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Siam Cement Opportunities
- Expansion into other countries
- Competitors growing strongly in Asian and European countries, SCG can look for acquisitions in these companies
- Opportunities in developing countries
Above we covered the opportunities in Siam Cement SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Siam Cement Threats
- Economic downturn might impact new projects
- Environmental regulations keep changing and are different for various countries. These might impact cement business
- Tough competition in the cement and other sectors
The threats in the SWOT Analysis of Siam Cement are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Siam Cement SWOT analysis.
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About Siam Cement
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Siam Cement Overview | |
|---|---|
| Parent Company |
SCG (The Siam Cement Group) |
| Category |
Construction Materials |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Committed to the concept of Fair practice to all the parties |
| Siam Cement STP | |
| Segmentation |
Country wise, Rural and Urban areas, Builders and Consumers |
| Target Market |
Cement Dealers and Builders in Urban Regions |
| Positioning |
Trusty worthy quality products( as it believes in concept of fair practice) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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