Siam Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Siam Cement analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Siam Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Siam Cement to benchmark its business & performance as compared to the competitors and industry. Siam Cement is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Siam Cement competitors and includes Siam Cement target market, segmentation, positioning & Unique Selling Proposition (USP).

Siam Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Siam Cement Brand Analysis
Parent Company

SCG (The Siam Cement Group)

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Committed to the concept of Fair practice to all the parties

Siam Cement STP
Siam Cement Segmentation

Country wise, Rural and Urban areas, Builders and Consumers

Siam Cement Target Market

Cement Dealers and Builders in Urban Regions

Siam Cement Positioning

Trusty worthy quality products( as it believes in concept of fair practice)

Siam Cement SWOT Analysis
Siam Cement Strengths

Below are the Strengths in the SWOT Analysis of Siam Cement:

1. Comprises of over 100 companies and operates in 5 business groups

2. Was ranked among the largest cement company in Thailand by Forbes2000
3.  Successfully completed more than 100 years of operations
4.  Handles over 60,000+ product items

5. Most companies in the Group have been accredited with ISO 9002 certification for quality management, ISO 14001 certification for environmental management, and TIS 18001 certification for occupation health and safety management

6. Concern for CSR initiatives as a part of their values

Siam Cement Weaknesses

Here are the weaknesses in the Siam Cement SWOT Analysis:

1. Lesser global presence as compared to the competitors
2. Low brand awareness in countries outside Thailand
3. Brand associated with Cement production, but deals in other construction materials also. So they need to do brand awareness activities

Siam Cement Opportunities

Following are the Opportunities in Siam Cement SWOT Analysis:

1. Expansion into other countries
2. Competitors growing strongly in Asian and European countries, SCG can look for acquisitions in these companies
3. Opportunities in developing countries

Siam Cement Threats

The threats in the SWOT Analysis of Siam Cement are as mentioned:

1.Economic downturn might impact new projects
2. Environmental regulations keep changing and are different for various countries. These might impact cement business
3. Tough competition in the cement and other sectors

Siam Cement Competition
Competitors

Below are the top 5 Siam Cement competitors:

1.Lafarge
2.Cemex
3.Holcim

4. HeidelbergCement

5. Jidong


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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