Siam Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

SCG (The Siam Cement Group)

Construction Materials

Real Estate and Construction

-

Committed to the concept of Fair practice to all the parties

Country wise, Rural and Urban areas, Builders and Consumers

Cement Dealers and Builders in Urban Regions

Trusty worthy quality products( as it believes in concept of fair practice)

Below are the Strengths in the SWOT Analysis of Siam Cement:

1. Comprises of over 100 companies and operates in 5 business groups

2. Was ranked among the largest cement company in Thailand by Forbes2000
3.  Successfully completed more than 100 years of operations
4.  Handles over 60,000+ product items

5. Most companies in the Group have been accredited with ISO 9002 certification for quality management, ISO 14001 certification for environmental management, and TIS 18001 certification for occupation health and safety management

6. Concern for CSR initiatives as a part of their values

Here are the weaknesses in the Siam Cement SWOT Analysis:

1. Lesser global presence as compared to the competitors
2. Low brand awareness in countries outside Thailand
3. Brand associated with Cement production, but deals in other construction materials also. So they need to do brand awareness activities

Following are the Opportunities in Siam Cement SWOT Analysis:

1. Expansion into other countries
2. Competitors growing strongly in Asian and European countries, SCG can look for acquisitions in these companies
3. Opportunities in developing countries

The threats in the SWOT Analysis of Siam Cement are as mentioned:

1.Economic downturn might impact new projects
2. Environmental regulations keep changing and are different for various countries. These might impact cement business
3. Tough competition in the cement and other sectors

Below are the top 5 Siam Cement competitors:

1.Lafarge
2.Cemex
3.Holcim

4. HeidelbergCement

5. Jidong