Geberit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Geberit AG

Construction Materials

Real Estate and Construction

We build perfect waterways

Good appearance with great quality

Tier I/Tier II Cities, Normal/High Class customers

High class customers living in Tier I cities, Leading builders in Major metros and Tier I/Tier II cities

Ensuring Wellness for your bathroom

Below are the Strengths in the SWOT Analysis of Geberit:

1. It was founded in 1874, so it has been into operations from the last 140 years
2. Geberit has an employee force of around 7000 people
3. It is one of the leading companies in its sector in Europe
4. Together with it subsidiaries, it is one of the world’s most well known brands

5. It deals in both Sanitary and Piping systems

6. Geberit emphasizes a lot on sustainability, that would help the company to sustain at all times

Here are the weaknesses in the Geberit SWOT Analysis:

1.Considering Indian Markets, Geberit products are priced a lot higher than its competitors
2. Availability of the brand in most of the top cities is a major concern for Geberit
3. Global awareness is lesser than its competitors

Following are the Opportunities in Geberit SWOT Analysis:

1.Rising income levels of customers who are ready  to pay premium for better quality
2. It can increase its product portfolio by entering into new bathroom products segment
3. It can work on increasing its global presence

The threats in the SWOT Analysis of Geberit are as mentioned:

1.Regulatory framework can impact operations of Geberit
2.It is facing strong competition in many international markets
3. Increasing competitor activity can reduce market share

Below are the top 3 Geberit competitors:

1. Gerber Plumbing Fixtures LLC
2. Grohe AG
3. Moen Incorporated