Geberit SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Geberit SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Geberit, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Geberit to benchmark its business & performance as compared to the competitors, and make strategic improvements. Geberit is one of the leading brands in the real estate and construction sector.

The article below lists the Geberit SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Geberit SWOT Analysis:

SWOT Analysis of Geberit

For Geberit, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Geberit Strengths

The strengths of Geberit looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Geberit :

1. It was founded in 1874, so it has been into operations from the last 140 years
2. Geberit has an employee force of around 7000 people
3. It is one of the leading companies in its sector in Europe
4. Together with it subsidiaries, it is one of the world’s most well known brands

5. It deals in both Sanitary and Piping systems

6. Geberit emphasizes a lot on sustainability, that would help the company to sustain at all times

Geberit Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Geberit SWOT Analysis:

1.Considering Indian Markets, Geberit products are priced a lot higher than its competitors
2. Availability of the brand in most of the top cities is a major concern for Geberit
3. Global awareness is lesser than its competitors

Geberit Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Geberit SWOT Analysis:

1.Rising income levels of customers who are ready  to pay premium for better quality
2. It can increase its product portfolio by entering into new bathroom products segment
3. It can work on increasing its global presence

Geberit Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Geberit are as mentioned:

1.Regulatory framework can impact operations of Geberit
2.It is facing strong competition in many international markets
3. Increasing competitor activity can reduce market share

Geberit Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Geberit:

1. Gerber Plumbing Fixtures LLC
2. Grohe AG
3. Moen Incorporated

Hence this concludes the Geberit SWOT analysis.

Continue reading more about the brand/company.

About Geberit

Geberit Overview
Parent Company

Geberit AG


Construction Materials


Real Estate and Construction

Tagline/ Slogan

We build perfect waterways


Good appearance with great quality

Geberit STP

Tier I/Tier II Cities, Normal/High Class customers

Target Market

High class customers living in Tier I cities, Leading builders in Major metros and Tier I/Tier II cities


Ensuring Wellness for your bathroom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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