Geberit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Geberit analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Geberit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Geberit to benchmark its business & performance as compared to the competitors and industry. Geberit is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Geberit competitors and includes Geberit target market, segmentation, positioning & Unique Selling Proposition (USP).

Geberit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Geberit Brand Analysis
Parent Company

Geberit AG

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

We build perfect waterways

USP

Good appearance with great quality

Geberit STP
Geberit Segmentation

Tier I/Tier II Cities, Normal/High Class customers

Geberit Target Market

High class customers living in Tier I cities, Leading builders in Major metros and Tier I/Tier II cities

Geberit Positioning

Ensuring Wellness for your bathroom

Geberit SWOT Analysis
Geberit Strengths

Below are the Strengths in the SWOT Analysis of Geberit:

1. It was founded in 1874, so it has been into operations from the last 140 years
2. Geberit has an employee force of around 7000 people
3. It is one of the leading companies in its sector in Europe
4. Together with it subsidiaries, it is one of the world’s most well known brands

5. It deals in both Sanitary and Piping systems

6. Geberit emphasizes a lot on sustainability, that would help the company to sustain at all times

Geberit Weaknesses

Here are the weaknesses in the Geberit SWOT Analysis:

1.Considering Indian Markets, Geberit products are priced a lot higher than its competitors
2. Availability of the brand in most of the top cities is a major concern for Geberit
3. Global awareness is lesser than its competitors

Geberit Opportunities

Following are the Opportunities in Geberit SWOT Analysis:

1.Rising income levels of customers who are ready  to pay premium for better quality
2. It can increase its product portfolio by entering into new bathroom products segment
3. It can work on increasing its global presence

Geberit Threats

The threats in the SWOT Analysis of Geberit are as mentioned:

1.Regulatory framework can impact operations of Geberit
2.It is facing strong competition in many international markets
3. Increasing competitor activity can reduce market share

Geberit Competition
Competitors

Below are the top 3 Geberit competitors:

1. Gerber Plumbing Fixtures LLC
2. Grohe AG
3. Moen Incorporated


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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