Published in Real Estate and Construction category by MBA Skool Team
Geberit is one of the leading brands in the real estate and construction sector. Geberit SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Geberit:
It was founded in 1874, so it has been into operations from the last 140 years
Geberit has an employee force of around 7000 people
It is one of the leading companies in its sector in Europe
Together with it subsidiaries, it is one of the world’s most well known brands
It deals in both Sanitary and Piping systems
Geberit emphasizes a lot on sustainability, that would help the company to sustain at all times
Above are the strengths in the SWOT Analysis of Geberit. The strengths of Geberit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Considering Indian Markets, Geberit products are priced a lot higher than its competitors
Availability of the brand in most of the top cities is a major concern for Geberit
Global awareness is lesser than its competitors
These were the weaknesses in the Geberit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rising income levels of customers who are ready to pay premium for better quality
It can increase its product portfolio by entering into new bathroom products segment
It can work on increasing its global presence
Above we covered the opportunities in Geberit SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Regulatory framework can impact operations of Geberit
It is facing strong competition in many international markets
Increasing competitor activity can reduce market share
The threats in the SWOT Analysis of Geberit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Geberit SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Tier I/Tier II Cities, Normal/High Class customers
High class customers living in Tier I cities, Leading builders in Major metros and Tier I/Tier II cities
Ensuring Wellness for your bathroom
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