RAK Ceramics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of RAK Ceramics analyses the brand by its strengths, weaknesses, opportunities & threats. In RAK Ceramics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RAK Ceramics to benchmark its business & performance as compared to the competitors. RAK Ceramics is one of the leading brands in the real estate and construction sector.

The table below lists the RAK Ceramics SWOT (Strengths, Weaknesses, Opportunities, Threats), top RAK Ceramics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

RAK Ceramics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
RAK Ceramics Brand Analysis
Parent Company

RAK Ceramics


Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

Close to you worldwide


A strong global brand

RAK Ceramics STP

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


Dedicated to provide best quality ceramics

SWOT Analysis of RAK Ceramics
RAK Ceramics Strengths

Below are the Strengths in the SWOT Analysis of RAK Ceramics:

1. RAK has been adjudged Super brand for many consecutive years.

2. It also won major awards for its SAP Application and Advanced Computer Application.

3. RAK Ceramics is the world largest ceramics manufacturers.

4. It has operations in around 160 Countries.

5. Its global annual production output of 110+ million square meters of ceramic and porcelain tiles, 4+million pieces of bathware and 20+ million pieces of tableware.

6. It has a very diverse portfolio of products as compared to its competitors.

RAK Ceramics Weaknesses

Here are the weaknesses in the RAK Ceramics SWOT Analysis:

1. Being a prominent global player, always under scrutiny and public eye for any decision taken

2. The brand is yet to establish its presence in emerging economies

RAK Ceramics Opportunities

Following are the Opportunities in RAK Ceramics SWOT Analysis:

1. It can leverage it worldwide distribution network and expand to other parts of the world.

2. It can also look for mergers as it carries a very high Brand Equity along with it. This would help it strengthen the brand and enter untapped markets as well.

RAK Ceramics Threats

The threats in the SWOT Analysis of RAK Ceramics are as mentioned:

1. It is now facing tough competition from national and Regional players in most of the countries.

2. It also faces challenges in terms of pricing as other regional players are offering products at much lower prices to gain market shares.

RAK Ceramics Competition
RAK Ceramics Competitors

Below are the top 5 competitors of RAK Ceramics:

1. Kajaria Ceramics Ltd

2. H&R Johnson India

3. Asian Granito India

4. Nitco Tiles

5. Somany Ceramics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to RAK Ceramics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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