RAK Ceramics SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3599

SWOT Analysis of RAK Ceramics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RAK Ceramics

Parent Company

RAK Ceramics


Construction Materials-Ceramics and Tiles


Real Estate and Constructions

Tagline/ Slogan

Close to you worldwide


A strong global brand



Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


Dedicated to provide best quality ceramics

SWOT Analysis


1. RAK has been adjudged Super brand for many consecutive years.

2. It also won major awards for its SAP Application and Advanced Computer Application.

3. RAK Ceramics is the world largest ceramics manufacturers.

4. It has operations in around 160 Countries.

5. Its global annual production output of 110+ million square meters of ceramic and porcelain tiles, 4+million pieces of bathware and 20+ million pieces of tableware.

6. It has a very diverse portfolio of products as compared to its competitors.


1. Being a prominent global player, always under scrutiny and public eye for any decision taken

2. The brand is yet to establish its presence in emerging economies


1. It can leverage it worldwide distribution network and expand to other parts of the world.

2. It can also look for mergers as it carries a very high Brand Equity along with it. This would help it strengthen the brand and enter untapped markets as well.


1. It is now facing tough competition from national and Regional players in most of the countries.

2. It also faces challenges in terms of pricing as other regional players are offering products at much lower prices to gain market shares.



1. Kajaria Ceramics Ltd

2. H&R Johnson India

3. Asian Granito India

4. Nitco Tiles

5. Somany Ceramics

The table above concludes the RAK Ceramics SWOT analysis along with its marketing and brand parameters.


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