Hindware SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hindware analyses the brand by its strengths, weaknesses, opportunities & threats. In Hindware SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hindware to benchmark its business & performance as compared to the competitors. Hindware is one of the leading brands in the real estate and construction sector.

The article below lists the Hindware SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hindware SWOT Analysis:

SWOT Analysis of Hindware

For Hindware, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hindware Strengths

The strengths of Hindware looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hindware :

1. HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

2. It is the first in India to receive the ISI License, back in 1962

3. HSIL has been recognized amongst the top 300 companies in India and has also been rated by Forbes magazine amongst the top 100 small and medium sized companies in the world

4. Hindware has been recognized as a Superbrand consecutively for many years

5. Hindware manufactures 2.7 million sanitaryware pieces each year

6. Hindware possesses the most committed distribution network in India's building products industry.

Hindware Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hindware SWOT Analysis:

1. Hindware is famous majorly in India but around the world, its awareness is lesser.

2. Intense competition means limited market share growth

Hindware Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hindware SWOT Analysis:

1. Hindware should leverage its brand equity and come up with brands in new construction materials category by implementing Umbrella Branding.

2. It can build up a strong distribution network to ensure its presence in all the parts of the country

3. Global expansion can help boost business

Hindware Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hindware are as mentioned:

1. Hindware is facing a tough competition from regional players in the market.

2. Competitors are offering lucrative schemes to distributors so that they push their products. Hindware should also look for trade promotion schemes.

Hindware Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Hindware:

1. Cera Sanitaryware

2. Roca

3. Jaquar

4. Parryware

Hence this concludes the Hindware SWOT analysis.

Continue reading more about the brand/company.

About Hindware

Hindware Overview
Parent Company



Construction Materials- Sanitary ware


Real Estate and Construction

Tagline/ Slogan

Design to Desire


Premium quality products

Hindware STP

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Market

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas


A brand with quality and trust

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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