Hindware SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hindware analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hindware SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hindware to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hindware is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hindware competitors and includes Hindware target market, segmentation, positioning & Unique Selling Proposition (USP).

Hindware SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hindware Brand Analysis
Parent Company



Construction Materials- Sanitary ware


Real Estate and Construction

Tagline/ Slogan

Design to Desire


Premium quality products

Hindware STP
Hindware Segmentation

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Hindware Target Market

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Hindware Positioning

A brand with quality and trust

Hindware SWOT Analysis
Hindware Strengths

Below are the Strengths in the SWOT Analysis of Hindware:

1. HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

2. It is the first in India to receive the ISI License, back in 1962

3. HSIL has been recognized amongst the top 300 companies in India and has also been rated by Forbes magazine amongst the top 100 small and medium sized companies in the world

4. Hindware has been recognized as a Superbrand consecutively for many years

5. Hindware manufactures 2.7 million sanitaryware pieces each year

6. Hindware possesses the most committed distribution network in India's building products industry.

Hindware Weaknesses

Here are the weaknesses in the Hindware SWOT Analysis:

1. Hindware is famous majorly in India but around the world, its awareness is lesser.

2. Intense competition means limited market share growth

Hindware Opportunities

Following are the Opportunities in Hindware SWOT Analysis:

1. Hindware should leverage its brand equity and come up with brands in new construction materials category by implementing Umbrella Branding.

2. It can build up a strong distribution network to ensure its presence in all the parts of the country

3. Global expansion can help boost business

Hindware Threats

The threats in the SWOT Analysis of Hindware are as mentioned:

1. Hindware is facing a tough competition from regional players in the market.

2. Competitors are offering lucrative schemes to distributors so that they push their products. Hindware should also look for trade promotion schemes.

Hindware Competition

Below are the top 4 Hindware competitors:

1. Cera Sanitaryware

2. Roca

3. Jaquar

4. Parryware

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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