Hindware SWOT Analysis

Hindware SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hindware, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Hindware is one of the leading brands in the real estate and construction sector. The article below lists the Hindware SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Hindware Strengths

The strengths of Hindware looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Hindware :

1. HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

2. It is the first in India to receive the ISI License, back in 1962

3. HSIL has been recognized amongst the top 300 companies in India and has also been rated by Forbes magazine amongst the top 100 small and medium sized companies in the world

4. Hindware has been recognized as a Superbrand consecutively for many years

5. Hindware manufactures 2.7 million sanitaryware pieces each year

6. Hindware possesses the most committed distribution network in India's building products industry.

Hindware Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Hindware SWOT Analysis:

1. Hindware is famous majorly in India but around the world, its awareness is lesser.

2. Intense competition means limited market share growth

Hindware Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Hindware SWOT Analysis:

1. Hindware should leverage its brand equity and come up with brands in new construction materials category by implementing Umbrella Branding.

2. It can build up a strong distribution network to ensure its presence in all the parts of the country

3. Global expansion can help boost business

Hindware Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Hindware are as mentioned:

1. Hindware is facing a tough competition from regional players in the market.

2. Competitors are offering lucrative schemes to distributors so that they push their products. Hindware should also look for trade promotion schemes.

Hence this concludes the Hindware SWOT analysis.

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About Hindware

Hindware Overview
Parent Company	HSIL
Category	Construction Materials- Sanitary ware
Sector	Real Estate and Construction
Tagline/ Slogan	Design to Desire
USP	Premium quality products
Hindware STP
Segmentation	Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders
Target Market	General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas
Positioning	A brand with quality and trust

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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