Jaquar SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3830
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SWOT Analysis of Jaquar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaquar

Parent Company

Jaquar

Category

Construction Materials-Sanitaryware

Sector

Real Estate and Constructions

Tagline/ Slogan

Experience Bathing; Complete Bathroom Solution

USP

Technically advanced products

STP

Segment

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Positioning

Providing customers with Best bathing experience

SWOT Analysis

Strengths

1. It operates in various bath verticals like sanitaryware, shower enclosure, water heaters, concealed cisterns, wellness range of products like whirlpool, shower panels, showers, steam cabin and spa.

2. The company has decades of operational experience.

3. World class brands, products and ranges for residential and commercial purpose

4. It has a significant market share in bath fittings industry

5. Jaquar also has 3 state-of-the-art manufacturing facilities spread over 1 lac sq. mts.

6. It employees trained technicians producing 45,000 faucets a day.

7. Its presence over 5 continents makes it a true global player

8. Strong advertising and marketing activities through TVCs and online media

Weaknesses

1. Jaquar products are highly priced as compared to its competitors.

2. Being a market leader, always under the scanner and public eye for any activity

Opportunities

1. It can expand its network worldwide by mergers and acquisitions as it carries a huge brand equity with it.

2. Real estate sector is growing at a huge pace, so this is a good sign for Jaquar to intensely market its products.

Threats

1. Low price alternates is a huge challenge that Jaquar has to tacle.

2. It is also facing tough competiton form other leading brands of the country.

Competition

Competitors

1. Hindware

2. Cera Sanitaryware

3. Roca

4. Parryware


The table above concludes the Jaquar SWOT analysis along with its marketing and brand parameters.

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