Jaquar SWOT Analysis
Here is a detailed SWOT analysis of Jaquar covering strengths, weaknesses, opportunities and threats.
Jaquar Strengths
- It operates in various bath verticals like sanitaryware, shower enclosure, water heaters, concealed cisterns, wellness range of products like whirlpool, shower panels, showers, steam cabin and spa.
- The company has decades of operational experience.
- World class brands, products and ranges for residential and commercial purpose
- It has a significant market share in bath fittings industry
- Jaquar also has 3 state-of-the-art manufacturing facilities spread over 1 lac sq. mts.
- It employees trained technicians producing 45,000 faucets a day.
- Its presence over 5 continents makes it a true global player
- Strong advertising and marketing activities through TVCs and online media
Above are the strengths in the SWOT Analysis of Jaquar. The strengths of Jaquar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jaquar Weaknesses
- Jaquar products are highly priced as compared to its competitors.
- Being a market leader, always under the scanner and public eye for any activity
These were the weaknesses in the Jaquar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jaquar Opportunities
- It can expand its network worldwide by mergers and acquisitions as it carries a huge brand equity with it.
- Real estate sector is growing at a huge pace, so this is a good sign for Jaquar to intensely market its products.
Above we covered the opportunities in Jaquar SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jaquar Threats
- Low price alternates is a huge challenge that Jaquar has to tacle.
- It is also facing tough competiton form other leading brands of the country.
The threats in the SWOT Analysis of Jaquar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Jaquar SWOT analysis.
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About Jaquar
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Jaquar Overview | |
|---|---|
| Parent Company |
Jaquar |
| Category |
Construction Materials-Sanitaryware |
| Sector | |
| Tagline/ Slogan |
Experience Bathing; Complete Bathroom Solution |
| USP |
Technically advanced products |
| Jaquar STP | |
| Segmentation |
Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders |
| Target Market |
General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas |
| Positioning |
Providing customers with Best bathing experience |
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