CBRE group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CBRE group analyses the brand by its strengths, weaknesses, opportunities & threats. In CBRE group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CBRE group to benchmark its business & performance as compared to the competitors. CBRE group is one of the leading brands in the real estate and construction sector.

The article below lists the CBRE group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CBRE group SWOT Analysis:

SWOT Analysis of CBRE group

For CBRE group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CBRE group Strengths

The strengths of CBRE group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CBRE group :

1. Ranked in fortune 500 companies, as well as highest rank in commercial real estate.
2. Global leader in real estate and the world’s largest commercial real estate services
3. Strong brand equity
4. Robust and diversified clients

5. Strong & quality workforce and management of approx 35,000 people

CBRE group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CBRE group SWOT Analysis:

1. Depend largely on US

2. Global market depends on the investment in the local market
3. Environmental regulations are a concern


CBRE group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CBRE group SWOT Analysis:

1. Acquisition for stronger market presence
2.New market contract
3. Expansion globally into emerging economies

CBRE group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CBRE group are as mentioned:

1. Volatile global financial markets.
2. Credit market crisis
3. Immense competition.

4. Commercial real estate industry is highly cyclical, and also highly correlated to the macroeconomic state

5. Tighter economics policy.


CBRE group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of CBRE group:

1. Jones Lang LaSalle
2. Kennedy - Wilson holdings
3. E House holding

Hence this concludes the CBRE group SWOT analysis.

Continue reading more about the brand/company.

About CBRE group

CBRE group Overview
Parent Company

CBRE group

Category

Real estate investment management, capital markets (equity and debt) solutions , property/agency leasing, property sales, valuation,  development services and proprietary research

Sector

Real Estate and Construction

Tagline/ Slogan

Local Real Estate. Worldwide ; Your business partner for all your real estate need;

USP

Availability in major location, and Convenience.

CBRE group STP
Segmentation

Major metropolitan area.

Target Market

Corporate, High and medium income group.

Positioning

Good reliable service and reliable brand


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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