CBRE group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 6041

SWOT Analysis of CBRE group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CBRE group

Parent Company

CBRE group


Real estate investment management, capital markets (equity and debt) solutions , property/agency leasing, property sales, valuation,  development services and proprietary research


Real Estate

Tagline/ Slogan

Local Real Estate. Worldwide ; Your business partner for all your real estate need;


Availability in major location, and Convenience.



Major metropolitan area.

Target Group

Corporate, High and medium income group.


Good reliable service and reliable brand

SWOT Analysis


1. Ranked in fortune 500 companies, as well as highest rank in commercial real estate.
2. Global leader in real estate and the world’s largest commercial real estate services
3. Strong brand equity
4. Robust and diversified clients

5. Strong & quality workforce and management of approx 35,000 people


1. Depend largely on US

2. Global market depends on the investment in the local market
3. Environmental regulations are a concern


1. Acquisition for stronger market presence
2.New market contract
3. Expansion globally into emerging economies


1. Volatile global financial markets.
2. Credit market crisis
3. Immense competition.

4. Commercial real estate industry is highly cyclical, and also highly correlated to the macroeconomic state

5. Tighter economics policy.



1. Jones Lang LaSalle
2. Kennedy - Wilson holdings
3. E House holding

The table above concludes the CBRE group SWOT analysis along with its marketing and brand parameters.


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