CBRE group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CBRE group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CBRE group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CBRE group to benchmark its business & performance as compared to the competitors and industry. As of 2020, CBRE group is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CBRE group competitors and includes CBRE group target market, segmentation, positioning & Unique Selling Proposition (USP).

CBRE group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CBRE group Brand Analysis
Parent Company

CBRE group


Real estate investment management, capital markets (equity and debt) solutions , property/agency leasing, property sales, valuation,  development services and proprietary research


Real Estate and Construction

Tagline/ Slogan

Local Real Estate. Worldwide ; Your business partner for all your real estate need;


Availability in major location, and Convenience.

CBRE group STP
CBRE group Segmentation

Major metropolitan area.

CBRE group Target Market

Corporate, High and medium income group.

CBRE group Positioning

Good reliable service and reliable brand

CBRE group SWOT Analysis
CBRE group Strengths

Below are the Strengths in the SWOT Analysis of CBRE group:

1. Ranked in fortune 500 companies, as well as highest rank in commercial real estate.
2. Global leader in real estate and the world’s largest commercial real estate services
3. Strong brand equity
4. Robust and diversified clients

5. Strong & quality workforce and management of approx 35,000 people

CBRE group Weaknesses

Here are the weaknesses in the CBRE group SWOT Analysis:

1. Depend largely on US

2. Global market depends on the investment in the local market
3. Environmental regulations are a concern

CBRE group Opportunities

Following are the Opportunities in CBRE group SWOT Analysis:

1. Acquisition for stronger market presence
2.New market contract
3. Expansion globally into emerging economies

CBRE group Threats

The threats in the SWOT Analysis of CBRE group are as mentioned:

1. Volatile global financial markets.
2. Credit market crisis
3. Immense competition.

4. Commercial real estate industry is highly cyclical, and also highly correlated to the macroeconomic state

5. Tighter economics policy.

CBRE group Competition

Below are the top 3 CBRE group competitors:

1. Jones Lang LaSalle
2. Kennedy - Wilson holdings
3. E House holding

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CBRE group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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