Host Hotels & Resorts SWOT Analysis
Here is a detailed SWOT analysis of Host Hotels & Resorts covering strengths, weaknesses, opportunities and threats.
Host Hotels & Resorts Strengths
- One of the Leaders in Hotel Business across the world
- Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin.
- This company has a loyal customer base
- Excellent customer service
- Strong online service growth
- Good asset management and Strategic capital allocation
Above are the strengths in the SWOT Analysis of Host Hotels & Resorts. The strengths of Host Hotels & Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Host Hotels & Resorts Weaknesses
- Limited customer base and small employee workforce
- Heavily depend only on hotel business; need to be diversified for sustainable growth
These were the weaknesses in the Host Hotels & Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Host Hotels & Resorts Opportunities
- Its properties are managed by third parties, opportunities in same field by owing these properties as self management.
- More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference.
- Acquisition and merger for its growth.
- Partnership with travel agencies for increasing its Business.
Above we covered the opportunities in Host Hotels & Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Host Hotels & Resorts Threats
- As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which poses a threat to the company.
- Terrorist attacks pose a major threat to companies.
- Natural earthquake and disaster
- Economic slowdown
- As real estate prices fall, this lowers the value of the company.
The threats in the SWOT Analysis of Host Hotels & Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Host Hotels & Resorts SWOT analysis.
About Host Hotels & Resorts
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Host Hotels & Resorts Overview | |
|---|---|
| Parent Company |
Host Marriott |
| Category |
Operation and Investment in Hotel/Motel Business |
| Sector | |
| Tagline/ Slogan |
The premier lodging Estate industry; We bring the city to life |
| USP |
Best in Class performance, service |
| Host Hotels & Resorts STP | |
| Segmentation |
People in major cities who require luxury and upper upscale hotels |
| Target Market |
Upper scale people, Corporate |
| Positioning |
Premier lodging |
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