Host Hotels & Resorts SWOT Analysis

Host Hotels & Resorts SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Host Hotels & Resorts, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Host Hotels & Resorts is one of the leading brands in the real estate and construction sector. The article below lists the Host Hotels & Resorts SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Host Hotels & Resorts Strengths

The strengths of Host Hotels & Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Host Hotels & Resorts :

1.One of the Leaders in Hotel Business across the world

2. Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin.

3. This company has a loyal customer base

4..Excellent customer service

5. Strong online service growth
6. Good asset management and Strategic capital allocation

Host Hotels & Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Host Hotels & Resorts SWOT Analysis:

1. Limited customer base and small employee workforce
2. Heavily depend only on hotel business; need to be diversified for sustainable growth

Host Hotels & Resorts Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Host Hotels & Resorts SWOT Analysis:

1. Its properties are managed by third parties, opportunities in same field by owing these properties as self management.

2. More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference.

3. Acquisition and merger for its growth.

4. Partnership with travel agencies for increasing its Business.

Host Hotels & Resorts Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Host Hotels & Resorts are as mentioned:

1. As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which poses a threat to the company.
2. Terrorist attacks pose a major threat to companies.
3. Natural earthquake and disaster

4.Economic slowdown

5. As real estate prices fall, this lowers the value of the company.

Hence this concludes the Host Hotels & Resorts SWOT analysis.

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About Host Hotels & Resorts

Host Hotels & Resorts Overview
Parent Company	Host Marriott
Category	Operation and Investment in Hotel/Motel Business
Sector	Real Estate and Construction
Tagline/ Slogan	The premier lodging Estate industry; We bring the city to life
USP	Best in Class performance, service
Host Hotels & Resorts STP
Segmentation	People in major cities who require  luxury and upper upscale hotels
Target Market	Upper scale people, Corporate
Positioning	Premier lodging

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Host Hotels & Resorts. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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