Host Hotels & Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Host Hotels & Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Host Hotels & Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Host Hotels & Resorts to benchmark its business & performance as compared to the competitors and industry. As of 2020, Host Hotels & Resorts is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Host Hotels & Resorts competitors and includes Host Hotels & Resorts target market, segmentation, positioning & Unique Selling Proposition (USP).

Host Hotels & Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Host Hotels & Resorts Brand Analysis
Parent Company

Host Marriott

Category

Operation and Investment in Hotel/Motel Business

Sector

Real Estate and Construction

Tagline/ Slogan

The premier lodging Estate industry; We bring the city to life

USP

Best in Class performance, service

Host Hotels & Resorts STP
Host Hotels & Resorts Segmentation

People in major cities who require  luxury and upper upscale hotels

Host Hotels & Resorts Target Market

Upper scale people, Corporate

Host Hotels & Resorts Positioning

Premier lodging

Host Hotels & Resorts SWOT Analysis
Host Hotels & Resorts Strengths

Below are the Strengths in the SWOT Analysis of Host Hotels & Resorts:

1.One of the Leaders in Hotel Business across the world

2. Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin.

3. This company has a loyal customer base

4..Excellent customer service

5. Strong online service growth
6. Good asset management and Strategic capital allocation

Host Hotels & Resorts Weaknesses

Here are the weaknesses in the Host Hotels & Resorts SWOT Analysis:

1. Limited customer base and small employee workforce
2. Heavily depend only on hotel business; need to be diversified for sustainable growth

Host Hotels & Resorts Opportunities

Following are the Opportunities in Host Hotels & Resorts SWOT Analysis:

1. Its properties are managed by third parties, opportunities in same field by owing these properties as self management.

2. More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference.

3. Acquisition and merger for its growth.

4. Partnership with travel agencies for increasing its Business.

Host Hotels & Resorts Threats

The threats in the SWOT Analysis of Host Hotels & Resorts are as mentioned:

1. As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which poses a threat to the company.
2. Terrorist attacks pose a major threat to companies.
3. Natural earthquake and disaster

4.Economic slowdown

5. As real estate prices fall, this lowers the value of the company.

Host Hotels & Resorts Competition
Competitors 1. Vornado Realty
2. MHI Hospitality Corp
3. Ashford Hospitality Trust, Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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