Host Hotels & Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Host Marriott

Operation and Investment in Hotel/Motel Business

Real Estate and Construction

The premier lodging Estate industry; We bring the city to life

Best in Class performance, service

People in major cities who require  luxury and upper upscale hotels

Upper scale people, Corporate

Premier lodging

Below are the Strengths in the SWOT Analysis of Host Hotels & Resorts:

1.One of the Leaders in Hotel Business across the world

2. Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin.

3. This company has a loyal customer base

4..Excellent customer service

5. Strong online service growth
6. Good asset management and Strategic capital allocation

Here are the weaknesses in the Host Hotels & Resorts SWOT Analysis:

1. Limited customer base and small employee workforce
2. Heavily depend only on hotel business; need to be diversified for sustainable growth

Following are the Opportunities in Host Hotels & Resorts SWOT Analysis:

1. Its properties are managed by third parties, opportunities in same field by owing these properties as self management.

2. More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference.

3. Acquisition and merger for its growth.

4. Partnership with travel agencies for increasing its Business.

The threats in the SWOT Analysis of Host Hotels & Resorts are as mentioned:

1. As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which poses a threat to the company.
2. Terrorist attacks pose a major threat to companies.
3. Natural earthquake and disaster

4.Economic slowdown

5. As real estate prices fall, this lowers the value of the company.