Host Hotels & Resorts SWOT Analysis, Competitors & USP

SWOT analysis of Host Hotels & Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Host Hotels & Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Host Hotels & Resorts to benchmark its business & performance as compared to the competitors. Host Hotels & Resorts is one of the leading brands in the real estate and construction sector.

The article below lists the Host Hotels & Resorts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Host Hotels & Resorts SWOT Analysis:

SWOT Analysis of Host Hotels & Resorts

For Host Hotels & Resorts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Host Hotels & Resorts Strengths

The strengths of Host Hotels & Resorts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Host Hotels & Resorts :

1.One of the Leaders in Hotel Business across the world

2. Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin.

3. This company has a loyal customer base

4..Excellent customer service

5. Strong online service growth
6. Good asset management and Strategic capital allocation

Host Hotels & Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Host Hotels & Resorts SWOT Analysis:

1. Limited customer base and small employee workforce
2. Heavily depend only on hotel business; need to be diversified for sustainable growth

Host Hotels & Resorts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Host Hotels & Resorts SWOT Analysis:

1. Its properties are managed by third parties, opportunities in same field by owing these properties as self management.

2. More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference.

3. Acquisition and merger for its growth.

4. Partnership with travel agencies for increasing its Business.

Host Hotels & Resorts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Host Hotels & Resorts are as mentioned:

1. As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which poses a threat to the company.
2. Terrorist attacks pose a major threat to companies.
3. Natural earthquake and disaster

4.Economic slowdown

5. As real estate prices fall, this lowers the value of the company.

Hence this concludes the Host Hotels & Resorts SWOT analysis.

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About Host Hotels & Resorts

Host Hotels & Resorts Overview
Parent Company	Host Marriott
Category	Operation and Investment in Hotel/Motel Business
Sector	Real Estate and Construction
Tagline/ Slogan	The premier lodging Estate industry; We bring the city to life
USP	Best in Class performance, service
Host Hotels & Resorts STP
Segmentation	People in major cities who require  luxury and upper upscale hotels
Target Market	Upper scale people, Corporate
Positioning	Premier lodging

Host Hotels & Resorts Competitors 1. Vornado Realty
2. MHI Hospitality Corp
3. Ashford Hospitality Trust, Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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