Godrej Properties SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 7440

SWOT Analysis of Godrej Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Properties

Parent Company

Godrej group


Real estate


Real Estate and Construction

Tagline/ Slogan

Brighter living


Strong brand equity

Godrej Properties STP


Capital and metro cities

Target Group

Upper middle and upper class customer


Positioned as strong brand

Godrej Properties SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej Properties :

1. Risk management in land sourcing
2. Out sourced support functions
3. Superior execution
4. Diversified portfolio


1. new in the real estate secoter
2. reach is limited to a few metro cities


1. with RBI’s rate cut there will be boom on real estate sector
2.there are large untapped market In tier ii & iii cities


1.current economic situation may have adverse effect on construction industry
2.infrastructure safety always a risk
3.competitoers are emerging by leaps and bounds

Godrej Properties Competition


Below are the 3 main Godrej Properties competitors :

1.Hiranandani Real Estate
2.K Raheja Universal

The brandguide table above concludes the Godrej Properties SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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