Godrej Properties SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Godrej Properties analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Godrej Properties SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Properties to benchmark its business & performance as compared to the competitors and industry. As of 2020, Godrej Properties is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Properties competitors and includes Godrej Properties target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej Properties SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Godrej Properties

Parent Company

Godrej group


Real estate


Real Estate and Construction

Tagline/ Slogan

Brighter living


Strong brand equity

Godrej Properties STP
Godrej Properties Segmentation

Capital and metro cities

Godrej Properties Target Market

Upper middle and upper class customer

Godrej Properties Positioning

Positioned as strong brand

Godrej Properties SWOT Analysis
Godrej Properties Strengths

Below are the Strengths in the SWOT Analysis of Godrej Properties:

1. Risk management in land sourcing
2. Out sourced support functions
3. Superior execution
4. Diversified portfolio

Godrej Properties Weaknesses

Here are the weaknesses in the Godrej Properties SWOT Analysis:

1. new in the real estate secoter
2. reach is limited to a few metro cities

Godrej Properties Opportunities

Following are the Opportunities in Godrej Properties SWOT Analysis:

1. with RBI’s rate cut there will be boom on real estate sector
2.there are large untapped market In tier ii & iii cities

Godrej Properties Threats

The threats in the SWOT Analysis of Godrej Properties are as mentioned:

1.current economic situation may have adverse effect on construction industry
2.infrastructure safety always a risk
3.competitoers are emerging by leaps and bounds

Godrej Properties Competition

Below are the top 3 Godrej Properties competitors:

1.Hiranandani Real Estate
2.K Raheja Universal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Properties. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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