Oberoi Realty SWOT Analysis
Oberoi Realty is one of the leading brands in the real estate and construction sector. Oberoi Realty SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oberoi Realty:
Quick Glance:
Oberoi Realty Strengths
- Strong presence in Mumbai
- Established brand and reputation
- Strong base of client in commercial
- Financial stability of tenants
- Strong workforce
Above are the strengths in the SWOT Analysis of Oberoi Realty. The strengths of Oberoi Realty looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oberoi Realty Weaknesses
- Volatility in prices of, or shortages of, key building materials;
- Largely depend on third parties, Joint ventures, Contractors on whom they have limited control
These were the weaknesses in the Oberoi Realty SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oberoi Realty Opportunities
- Continuous focus on large development in Mumbai
- Acquisition and Joint venture for sustainable development
- For more growth in other metro cities in India
Above we covered the opportunities in Oberoi Realty SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oberoi Realty Threats
- Extensive regulation include various Environmental laws regulation , which may be more stringent in near future
- Constraint of fund
- Changes to the FSI/TDR regime in Mumbai
- Terrorist attacks which may affect the steady business development.
- Changing and downturn in Economic condition of the country
The threats in the SWOT Analysis of Oberoi Realty are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Oberoi Realty SWOT analysis.
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About Oberoi Realty
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oberoi Realty Overview | |
|---|---|
| Parent Company |
Oberoi Realty Ltd |
| Category |
Develops and sells residential projects; and develops and leases office space, as well as retail, hospitality, and social infrastructure projects. |
| Sector | |
| Tagline/ Slogan |
Developing destinations |
| USP |
Quality and luxury property |
| Oberoi Realty STP | |
| Segmentation |
People in the metro city who looks for luxury and high end property |
| Target Market |
Higher income group ,Middle income groups and Corporate offices |
| Positioning |
Contemporary architecture, Strong project Execution and quality Construction |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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