Oberoi Realty SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oberoi Realty analyses the brand by its strengths, weaknesses, opportunities & threats. In Oberoi Realty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oberoi Realty to benchmark its business & performance as compared to the competitors. Oberoi Realty is one of the leading brands in the real estate and construction sector.

The article below lists the Oberoi Realty SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oberoi Realty SWOT Analysis:

SWOT Analysis of Oberoi Realty

For Oberoi Realty, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oberoi Realty Strengths

The strengths of Oberoi Realty looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oberoi Realty :

1. Strong presence in Mumbai

2. Established brand and reputation

3. Strong base of client in commercial

4. Financial stability of tenants
5. Strong workforce

Oberoi Realty Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oberoi Realty SWOT Analysis:

1. Volatility in prices of, or shortages of, key building materials;

2. Largely depend on third parties, Joint ventures, Contractors on whom they have limited control


Oberoi Realty Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oberoi Realty SWOT Analysis:

1. Continuous focus on large development in Mumbai

2. Acquisition and Joint venture for sustainable development

3. For more growth in other metro cities in India

Oberoi Realty Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oberoi Realty are as mentioned:

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Constraint of fund

3. Changes to the FSI/TDR regime in Mumbai

3. Terrorist attacks which may affect the steady business development.

4. Changing and downturn in Economic condition of the country


Oberoi Realty Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Oberoi Realty:

1.HDIL

2. Godrej Proprty

3. DLF Group

Hence this concludes the Oberoi Realty SWOT analysis.

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About Oberoi Realty

Oberoi Realty Overview
Parent Company

Oberoi Realty Ltd

Category

Develops and sells residential projects; and develops and leases office space, as well as retail, hospitality, and social infrastructure projects.

Sector

Real Estate and Construction

Tagline/ Slogan

Developing destinations

USP

Quality and luxury property

Oberoi Realty STP
Segmentation

People in the metro city who looks for luxury and high end property

Target Market

Higher income group ,Middle income groups and Corporate offices

Positioning

Contemporary architecture, Strong project Execution and quality Construction


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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