Oberoi Realty SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 5211

SWOT Analysis of Oberoi Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oberoi Realty Ltd

Parent Company

Oberoi Realty Ltd


Develops and sells residential projects; and develops and leases office space, as well as retail, hospitality, and social infrastructure projects.


Real Estate

Tagline/ Slogan

Developing destinations


Quality and luxury property



People in the metro city who looks for luxury and high end property

Target Group

Higher income group ,Middle income groups and Corporate offices


Contemporary architecture, Strong project Execution and quality Construction

SWOT Analysis


1. Strong presence in Mumbai

2. Established brand and reputation

3. Strong base of client in commercial

4. Financial stability of tenants
5. Strong workforce


1. Volatility in prices of, or shortages of, key building materials;

2. Largely depend on third parties, Joint ventures, Contractors on whom they have limited control


1. Continuous focus on large development in Mumbai

2. Acquisition and Joint venture for sustainable development

3. For more growth in other metro cities in India


1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Constraint of fund

3. Changes to the FSI/TDR regime in Mumbai

3. Terrorist attacks which may affect the steady business development.

4. Changing and downturn in Economic condition of the country




2. Godrej Proprty

3. DLF Group

The table above concludes the Oberoi Realty SWOT analysis along with its marketing and brand parameters.


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