Oberoi Realty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Oberoi Realty Ltd

Develops and sells residential projects; and develops and leases office space, as well as retail, hospitality, and social infrastructure projects.

Real Estate and Construction

Developing destinations

Quality and luxury property

People in the metro city who looks for luxury and high end property

Higher income group ,Middle income groups and Corporate offices

Contemporary architecture, Strong project Execution and quality Construction

Below are the Strengths in the SWOT Analysis of Oberoi Realty:

1. Strong presence in Mumbai

2. Established brand and reputation

3. Strong base of client in commercial

4. Financial stability of tenants
5. Strong workforce

Here are the weaknesses in the Oberoi Realty SWOT Analysis:

1. Volatility in prices of, or shortages of, key building materials;

2. Largely depend on third parties, Joint ventures, Contractors on whom they have limited control

Following are the Opportunities in Oberoi Realty SWOT Analysis:

1. Continuous focus on large development in Mumbai

2. Acquisition and Joint venture for sustainable development

3. For more growth in other metro cities in India

The threats in the SWOT Analysis of Oberoi Realty are as mentioned:

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Constraint of fund

3. Changes to the FSI/TDR regime in Mumbai

3. Terrorist attacks which may affect the steady business development.

4. Changing and downturn in Economic condition of the country

Below are the top 3 Oberoi Realty competitors:

1.HDIL

2. Godrej Proprty

3. DLF Group