Oberoi Realty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oberoi Realty analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oberoi Realty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oberoi Realty to benchmark its business & performance as compared to the competitors and industry. As of 2020, Oberoi Realty is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oberoi Realty competitors and includes Oberoi Realty target market, segmentation, positioning & Unique Selling Proposition (USP).

Oberoi Realty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oberoi Realty Brand Analysis
Parent Company

Oberoi Realty Ltd


Develops and sells residential projects; and develops and leases office space, as well as retail, hospitality, and social infrastructure projects.


Real Estate and Construction

Tagline/ Slogan

Developing destinations


Quality and luxury property

Oberoi Realty STP
Oberoi Realty Segmentation

People in the metro city who looks for luxury and high end property

Oberoi Realty Target Market

Higher income group ,Middle income groups and Corporate offices

Oberoi Realty Positioning

Contemporary architecture, Strong project Execution and quality Construction

Oberoi Realty SWOT Analysis
Oberoi Realty Strengths

Below are the Strengths in the SWOT Analysis of Oberoi Realty:

1. Strong presence in Mumbai

2. Established brand and reputation

3. Strong base of client in commercial

4. Financial stability of tenants
5. Strong workforce

Oberoi Realty Weaknesses

Here are the weaknesses in the Oberoi Realty SWOT Analysis:

1. Volatility in prices of, or shortages of, key building materials;

2. Largely depend on third parties, Joint ventures, Contractors on whom they have limited control

Oberoi Realty Opportunities

Following are the Opportunities in Oberoi Realty SWOT Analysis:

1. Continuous focus on large development in Mumbai

2. Acquisition and Joint venture for sustainable development

3. For more growth in other metro cities in India

Oberoi Realty Threats

The threats in the SWOT Analysis of Oberoi Realty are as mentioned:

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Constraint of fund

3. Changes to the FSI/TDR regime in Mumbai

3. Terrorist attacks which may affect the steady business development.

4. Changing and downturn in Economic condition of the country

Oberoi Realty Competition

Below are the top 3 Oberoi Realty competitors:


2. Godrej Proprty

3. DLF Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oberoi Realty. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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