Oberoi Realty SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 7323

SWOT analysis of Oberoi Realty analyses the brand/company with its strengths, weaknesses, opportunities & threats. Oberoi Realty is one of the leading brands in the real estate and construction sector. In addition to SWOT Analysis, the table below also lists the top Oberoi Realty competitors and elaborates Oberoi Realty segmentation, targeting, positioning & USP.

Oberoi Realty Ltd

Parent Company

Oberoi Realty Ltd


Develops and sells residential projects; and develops and leases office space, as well as retail, hospitality, and social infrastructure projects.


Real Estate and Construction

Tagline/ Slogan

Developing destinations


Quality and luxury property

Oberoi Realty STP


People in the metro city who looks for luxury and high end property

Target Group

Higher income group ,Middle income groups and Corporate offices


Contemporary architecture, Strong project Execution and quality Construction

Oberoi Realty SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oberoi Realty. Strengths are:

1. Strong presence in Mumbai

2. Established brand and reputation

3. Strong base of client in commercial

4. Financial stability of tenants
5. Strong workforce


Here are the weaknesses in the Oberoi Realty SWOT Analysis:

1. Volatility in prices of, or shortages of, key building materials;

2. Largely depend on third parties, Joint ventures, Contractors on whom they have limited control


Following are the Opportunities in Oberoi Realty SWOT Analysis:

1. Continuous focus on large development in Mumbai

2. Acquisition and Joint venture for sustainable development

3. For more growth in other metro cities in India


The threats in the SWOT Analysis of Oberoi Realty are as mentioned:

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Constraint of fund

3. Changes to the FSI/TDR regime in Mumbai

3. Terrorist attacks which may affect the steady business development.

4. Changing and downturn in Economic condition of the country

Oberoi Realty Competition


Below are the top 3 Oberoi Realty competitors:


2. Godrej Proprty

3. DLF Group

The brandguide table above concludes the Oberoi Realty SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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