Oberoi Realty SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 6585
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SWOT Analysis of Oberoi Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oberoi Realty Ltd

Parent Company

Oberoi Realty Ltd

Category

Develops and sells residential projects; and develops and leases office space, as well as retail, hospitality, and social infrastructure projects.

Sector

Real Estate and Construction

Tagline/ Slogan

Developing destinations

USP

Quality and luxury property

Oberoi Realty STP

Segment

People in the metro city who looks for luxury and high end property

Target Group

Higher income group ,Middle income groups and Corporate offices

Positioning

Contemporary architecture, Strong project Execution and quality Construction

Oberoi Realty SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oberoi Realty :

1. Strong presence in Mumbai

2. Established brand and reputation

3. Strong base of client in commercial

4. Financial stability of tenants
5. Strong workforce

Weaknesses

1. Volatility in prices of, or shortages of, key building materials;

2. Largely depend on third parties, Joint ventures, Contractors on whom they have limited control

Opportunities

1. Continuous focus on large development in Mumbai

2. Acquisition and Joint venture for sustainable development

3. For more growth in other metro cities in India

Threats

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Constraint of fund

3. Changes to the FSI/TDR regime in Mumbai

3. Terrorist attacks which may affect the steady business development.

4. Changing and downturn in Economic condition of the country

Oberoi Realty Competition

Competitors

Below are the 3 main Oberoi Realty competitors :

1.HDIL

2. Godrej Proprty

3. DLF Group


The brandguide table above concludes the Oberoi Realty SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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