Brookfield Asset Management SWOT Analysis, Competitors & USP

Brookfield Asset Management

Parent Company

Brookfield Asset Management

Category

Manages assets with a focus on property, renewable power, infrastructure and private equity.

Sector

Real Estate and Construction

Tagline/ Slogan

Global alternative asset manager

USP

Value creation through focus on real estate fundamentals

Brookfield Asset Management STP

Segment

Worldwide markets

Target Group

Institutional and retail customers

Positioning

Investment in high quality assets

Brookfield Asset Management SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brookfield Asset Management :

1. World’s largest owners, operators and investors in property
2. Competitive advantage due to a diversified portfolio
3. Established brand with decades of experience
4. Strong global presence

5. Good brand image and diverse operations makes it standout in the sector

Weaknesses

1.Dependency on economic conditions where assets are located

2. Intense competition means limited market share

Opportunities

1.Expand its operations in different geographies
2.Include more products in the portfolio
3.Indulge into acquisitions to grow the operations

Threats

1.  Rising interest rates
2.  Fluctuating foreign exchange
3.Tenant defaults, bankruptcies or insolvencies

Brookfield Asset Management Competition

Competitors

Below are the 3 main Brookfield Asset Management competitors :

1. Boston Properties
2.Vornado Realty Trust
3.SL Green Realty