Brookfield Asset Management SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Brookfield Asset Management analyses the brand by its strengths, weaknesses, opportunities & threats. In Brookfield Asset Management SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Brookfield Asset Management to benchmark its business & performance as compared to the competitors. Brookfield Asset Management is one of the leading brands in the real estate and construction sector.

The table below lists the Brookfield Asset Management SWOT (Strengths, Weaknesses, Opportunities, Threats), top Brookfield Asset Management competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Brookfield Asset Management SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Brookfield Asset Management Brand Analysis
Parent Company

Brookfield Asset Management


Manages assets with a focus on property, renewable power, infrastructure and private equity.


Real Estate and Construction

Tagline/ Slogan

Global alternative asset manager


Value creation through focus on real estate fundamentals

Brookfield Asset Management STP

Worldwide markets

Target Group

Institutional and retail customers


Investment in high quality assets

SWOT Analysis of Brookfield Asset Management
Brookfield Asset Management Strengths

Below are the Strengths in the SWOT Analysis of Brookfield Asset Management:

1. World’s largest owners, operators and investors in property
2. Competitive advantage due to a diversified portfolio
3. Established brand with decades of experience
4. Strong global presence

5. Good brand image and diverse operations makes it standout in the sector

Brookfield Asset Management Weaknesses

Here are the weaknesses in the Brookfield Asset Management SWOT Analysis:

1.Dependency on economic conditions where assets are located

2. Intense competition means limited market share

Brookfield Asset Management Opportunities

Following are the Opportunities in Brookfield Asset Management SWOT Analysis:

1.Expand its operations in different geographies
2.Include more products in the portfolio
3.Indulge into acquisitions to grow the operations

Brookfield Asset Management Threats

The threats in the SWOT Analysis of Brookfield Asset Management are as mentioned:

1.  Rising interest rates
2.  Fluctuating foreign exchange
3.Tenant defaults, bankruptcies or insolvencies

Brookfield Asset Management Competition
Brookfield Asset Management Competitors

Below are the top 3 competitors of Brookfield Asset Management:

1. Boston Properties
2.Vornado Realty Trust
3.SL Green Realty

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Brookfield Asset Management. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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