Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Brookfield Asset Management analyses the brand by its strengths, weaknesses, opportunities & threats. In Brookfield Asset Management SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Brookfield Asset Management to benchmark its business & performance as compared to the competitors. Brookfield Asset Management is one of the leading brands in the real estate and construction sector.
The article below lists the Brookfield Asset Management SWOT (Strengths, Weaknesses, Opportunities, Threats), top Brookfield Asset Management competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Value creation through focus on real estate fundamentals
Brookfield Asset Management STP
Institutional and retail customers
Investment in high quality assets
SWOT Analysis of Brookfield Asset Management
For Brookfield Asset Management, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Brookfield Asset Management SWOT Analysis:
Brookfield Asset Management Strengths
The strengths of Brookfield Asset Management looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Brookfield Asset Management :
1. World’s largest owners, operators and investors in property 2. Competitive advantage due to a diversified portfolio 3. Established brand with decades of experience 4. Strong global presence
5. Good brand image and diverse operations makes it standout in the sector
Brookfield Asset Management Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Brookfield Asset Management SWOT Analysis:
1.Dependency on economic conditions where assets are located
2. Intense competition means limited market share
Brookfield Asset Management Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Brookfield Asset Management SWOT Analysis:
1.Expand its operations in different geographies 2.Include more products in the portfolio 3.Indulge into acquisitions to grow the operations
Brookfield Asset Management Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Brookfield Asset Management are as mentioned:
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Brookfield Asset Management:
1. Boston Properties 2.Vornado Realty Trust 3.SL Green Realty
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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