Brookfield Asset Management SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 4846

SWOT Analysis of Brookfield Asset Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brookfield Asset Management

Parent Company

Brookfield Asset Management


Manages assets with a focus on property, renewable power, infrastructure and private equity.


Real Estate and Construction

Tagline/ Slogan

Global alternative asset manager


Value creation through focus on real estate fundamentals

Brookfield Asset Management STP


Worldwide markets

Target Group

Institutional and retail customers


Investment in high quality assets

Brookfield Asset Management SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brookfield Asset Management :

1. World’s largest owners, operators and investors in property
2. Competitive advantage due to a diversified portfolio
3. Established brand with decades of experience
4. Strong global presence

5. Good brand image and diverse operations makes it standout in the sector


1.Dependency on economic conditions where assets are located

2. Intense competition means limited market share


1.Expand its operations in different geographies
2.Include more products in the portfolio
3.Indulge into acquisitions to grow the operations


1.  Rising interest rates
2.  Fluctuating foreign exchange
3.Tenant defaults, bankruptcies or insolvencies

Brookfield Asset Management Competition


Below are the 3 main Brookfield Asset Management competitors :

1. Boston Properties
2.Vornado Realty Trust
3.SL Green Realty

The brandguide table above concludes the Brookfield Asset Management SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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