SWOT Analysis of Brookfield Asset Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Brookfield Asset Management |
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Parent Company |
Brookfield Asset Management |
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Category |
Manages assets with a focus on property, renewable power, infrastructure and private equity. |
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Sector |
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Tagline/ Slogan |
Global alternative asset manager |
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USP |
Value creation through focus on real estate fundamentals |
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Brookfield Asset Management STP |
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Segment |
Worldwide markets |
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Target Group |
Institutional and retail customers |
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Positioning |
Investment in high quality assets |
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Brookfield Asset Management SWOT Analysis |
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Strengths |
1. World’s largest owners, operators and investors in property 5. Good brand image and diverse operations makes it standout in the sector |
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Weaknesses |
1.Dependency on economic conditions where assets are located 2. Intense competition means limited market share |
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Opportunities |
1.Expand its operations in different geographies |
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Threats |
1. Rising interest rates |
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Brookfield Asset Management Competition |
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Competitors |
1. Boston Properties |
The brandguide table above concludes the Brookfield Asset Management SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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