Lend Lease Corporation Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3500

SWOT Analysis of Lend Lease Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lend Lease Corporation Limited

Parent Company

Lend Lease Group


Property development, investment and construction


Real Estate

Tagline/ Slogan

One of the world’s leading fully integrated property and infrastructure solutions providers


Innovativeness and customer centric approach



Real estate Operations primarily in Australia, Asia, UK, Europe, Middle East and US

Target Group

Corporates, high and medium income groups


Flexible and creative capital approach

SWOT Analysis


1. Over 50 years of experience
2. Strong global presence due to international tieups and penetration
3. Well diversified portfolio of assets
4. Growing in the public and private sector through acquisitions, especially in Australia

5. Strong brand presence and financial stability


1.Vulnerable to various local economies which is a concern
2.Uncertainty and fluctuations in asset values are high


1.Higher retail growth in developing countries
2.Scraping of house density laws
3.Growing green building construction


1.Fragile economic condition of UK
2.Skilled labour shortage
3.Fluctuating interest rates



1.CBRE Group
2.Jones Lang LaSalle Incorporated
3.Abacus Property Group

The table above concludes the Lend Lease Corporation Limited SWOT analysis along with its marketing and brand parameters.


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