Lend Lease Corporation Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lend Lease Corporation Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Lend Lease Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lend Lease Corporation Limited to benchmark its business & performance as compared to the competitors. Lend Lease Corporation Limited is one of the leading brands in the real estate and construction sector.

The article below lists the Lend Lease Corporation Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lend Lease Corporation Limited SWOT Analysis:

SWOT Analysis of Lend Lease Corporation Limited

For Lend Lease Corporation Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lend Lease Corporation Limited Strengths

The strengths of Lend Lease Corporation Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lend Lease Corporation Limited :

1. Over 50 years of experience
2. Strong global presence due to international tieups and penetration
3. Well diversified portfolio of assets
4. Growing in the public and private sector through acquisitions, especially in Australia

5. Strong brand presence and financial stability

Lend Lease Corporation Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lend Lease Corporation Limited SWOT Analysis:

1.Vulnerable to various local economies which is a concern
2.Uncertainty and fluctuations in asset values are high


Lend Lease Corporation Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lend Lease Corporation Limited SWOT Analysis:

1.Higher retail growth in developing countries
2.Scraping of house density laws
3.Growing green building construction

Lend Lease Corporation Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lend Lease Corporation Limited are as mentioned:

1.Fragile economic condition of UK
2.Skilled labour shortage
3.Fluctuating interest rates


Lend Lease Corporation Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lend Lease Corporation Limited:

1.CBRE Group
2.Jones Lang LaSalle Incorporated
3.Abacus Property Group

Hence this concludes the Lend Lease Corporation Limited SWOT analysis.

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About Lend Lease Corporation Limited

Lend Lease Corporation Limited Overview
Parent Company

Lend Lease Group

Category

Property development, investment and construction

Sector

Real Estate and Construction

Tagline/ Slogan

One of the world’s leading fully integrated property and infrastructure solutions providers

USP

Innovativeness and customer centric approach

Lend Lease Corporation Limited STP
Segmentation

Real estate Operations primarily in Australia, Asia, UK, Europe, Middle East and US

Target Market

Corporates, high and medium income groups

Positioning

Flexible and creative capital approach


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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