Lend Lease Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lend Lease Corporation Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lend Lease Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lend Lease Corporation Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lend Lease Corporation Limited is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lend Lease Corporation Limited competitors and includes Lend Lease Corporation Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Lend Lease Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lend Lease Corporation Limited Brand Analysis
Parent Company

Lend Lease Group

Category

Property development, investment and construction

Sector

Real Estate and Construction

Tagline/ Slogan

One of the world’s leading fully integrated property and infrastructure solutions providers

USP

Innovativeness and customer centric approach

Lend Lease Corporation Limited STP
Lend Lease Corporation Limited Segmentation

Real estate Operations primarily in Australia, Asia, UK, Europe, Middle East and US

Lend Lease Corporation Limited Target Market

Corporates, high and medium income groups

Lend Lease Corporation Limited Positioning

Flexible and creative capital approach

Lend Lease Corporation Limited SWOT Analysis
Lend Lease Corporation Limited Strengths

Below are the Strengths in the SWOT Analysis of Lend Lease Corporation Limited:

1. Over 50 years of experience
2. Strong global presence due to international tieups and penetration
3. Well diversified portfolio of assets
4. Growing in the public and private sector through acquisitions, especially in Australia

5. Strong brand presence and financial stability

Lend Lease Corporation Limited Weaknesses

Here are the weaknesses in the Lend Lease Corporation Limited SWOT Analysis:

1.Vulnerable to various local economies which is a concern
2.Uncertainty and fluctuations in asset values are high

Lend Lease Corporation Limited Opportunities

Following are the Opportunities in Lend Lease Corporation Limited SWOT Analysis:

1.Higher retail growth in developing countries
2.Scraping of house density laws
3.Growing green building construction

Lend Lease Corporation Limited Threats

The threats in the SWOT Analysis of Lend Lease Corporation Limited are as mentioned:

1.Fragile economic condition of UK
2.Skilled labour shortage
3.Fluctuating interest rates

Lend Lease Corporation Limited Competition
Competitors

Below are the top 3 Lend Lease Corporation Limited competitors:

1.CBRE Group
2.Jones Lang LaSalle Incorporated
3.Abacus Property Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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