City Developments Limited SWOT Analysis

Published in Real Estate and Construction category by MBA Skool Team

City Developments Limited is one of the leading brands in the real estate and construction sector. City Developments Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of City Developments Limited:

City Developments Limited Strengths

  1. It has an extensive network with more than 300 subsidiaries and associated companies
  2.  Strong global presence in around 80 locations in 20 countries
  3. It possesses one of the largest land banks amongst private developers in Singapore
  4. It is the second biggest property developer in Southeast Asia
  5. Experience of around five decades
  6. The first Singapore company to be listed on all three world’s top sustainability benchmarks

Above are the strengths in the SWOT Analysis of City Developments Limited. The strengths of City Developments Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

City Developments Limited Weaknesses

  1. Uncertainty and fluctuations in asset values are high
  2. Heavily exposed to risks of various local economies
  3. Vulnerable to any changes in the real estate market

These were the weaknesses in the City Developments Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

City Developments Limited Opportunities

  1. More initiatives like the Green Library to increase awareness regarding protection of the environment
  2. Expansion in other geographies, especially China
  3. Potential joint ventures or acquisitions

Above we covered the opportunities in City Developments Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

City Developments Limited Threats

  1. Fluctuating interest rates
  2. Volatility in financial markets
  3. Tighter regulatory constraints in the real estate sector

The threats in the SWOT Analysis of City Developments Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the City Developments Limited SWOT analysis.

Continue reading more about the brand/company.

About City Developments Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

City Developments Limited Overview
Parent Company

Hong Leong Group

Category

Property and hotel conglomerate involved in real estate development and investment

Sector

Real Estate and Construction

Tagline/ Slogan

Conserving the environment. Caring for the community.

USP

Luxury and high quality

City Developments Limited STP
Segmentation

Realestate companies in Regions in Asia , Europe , North America and New Zealand

Target Market

Corporates and high income group

Positioning

Innovative and sustainable developments


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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