City Developments Limited SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 3707

SWOT analysis of City Developments Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In City Developments Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like City Developments Limited to benchmark its business & performance as compared to the competitors and industry. City Developments Limited is one of the leading brands in the real estate and construction sector. The table below also lists the top City Developments Limited competitors and elaborates City Developments Limited market segmentation, target group, positioning & Unique Selling Proposition (USP).

City Developments Limited SWOT, Competitors, Marketing STP & Brand analysis Table
City Developments Limited Brand Analysis
Parent Company

Hong Leong Group

Category

Property and hotel conglomerate involved in real estate development and investment

Sector

Real Estate and Construction

Tagline/ Slogan

Conserving the environment. Caring for the community.

USP

Luxury and high quality

City Developments Limited STP
Segment

Realestate companies in Regions in Asia , Europe , North America and New Zealand

Target Group

Corporates and high income group

Positioning

Innovative and sustainable developments

City Developments Limited SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of City Developments Limited. Strengths are:

1. It has an extensive network with more than 300 subsidiaries and associated companies
2.  Strong global presence in around 80 locations in 20 countries
3. It possesses one of the largest land banks amongst private developers in Singapore
4. It is the second biggest property developer in Southeast Asia

5. Experience of around five decades

6. The first Singapore company to be listed on all three world’s top sustainability benchmarks

Weaknesses

Here are the weaknesses in the City Developments Limited SWOT Analysis:

1.Uncertainty and fluctuations in asset values are high
2.Heavily exposed to risks of various local economies
3. Vulnerable to any changes in the real estate market

Opportunities

Following are the Opportunities in City Developments Limited SWOT Analysis:

1.More initiatives like the Green Library to increase awareness regarding protection of the environment
2.Expansion in other geographies, especially China
3.Potential joint ventures or acquisitions

Threats

The threats in the SWOT Analysis of City Developments Limited are as mentioned:

1.Fluctuating interest rates
2.Volatility in financial markets
3.Tighter regulatory constraints in the real estate sector

City Developments Limited Competition
Competitors

Below are the top 3 City Developments Limited competitors:

1.Sino Land Company Limited
2.Wheelock Properties Limited
3.Hang Lung Properties

The brandguide table above concludes the City Developments Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to City Developments Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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