SWOT Analysis of City Developments Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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City Developments Limited |
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Parent Company |
Hong Leong Group |
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Category |
Property and hotel conglomerate involved in real estate development and investment |
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Sector |
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Tagline/ Slogan |
Conserving the environment. Caring for the community. |
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USP |
Luxury and high quality |
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City Developments Limited STP |
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Segment |
Realestate companies in Regions in Asia , Europe , North America and New Zealand |
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Target Group |
Corporates and high income group |
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Positioning |
Innovative and sustainable developments |
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City Developments Limited SWOT Analysis |
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Strengths |
1. It has an extensive network with more than 300 subsidiaries and associated companies 5. Experience of around five decades 6. The first Singapore company to be listed on all three world’s top sustainability benchmarks |
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Weaknesses |
1.Uncertainty and fluctuations in asset values are high |
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Opportunities |
1.More initiatives like the Green Library to increase awareness regarding protection of the environment |
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Threats |
1.Fluctuating interest rates |
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City Developments Limited Competition |
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Competitors |
1.Sino Land Company Limited |
The brandguide table above concludes the City Developments Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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