City Developments Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of City Developments Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In City Developments Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like City Developments Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, City Developments Limited is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top City Developments Limited competitors and includes City Developments Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

City Developments Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
City Developments Limited Brand Analysis
Parent Company

Hong Leong Group


Property and hotel conglomerate involved in real estate development and investment


Real Estate and Construction

Tagline/ Slogan

Conserving the environment. Caring for the community.


Luxury and high quality

City Developments Limited STP
City Developments Limited Segmentation

Realestate companies in Regions in Asia , Europe , North America and New Zealand

City Developments Limited Target Market

Corporates and high income group

City Developments Limited Positioning

Innovative and sustainable developments

City Developments Limited SWOT Analysis
City Developments Limited Strengths

Below are the Strengths in the SWOT Analysis of City Developments Limited:

1. It has an extensive network with more than 300 subsidiaries and associated companies
2.  Strong global presence in around 80 locations in 20 countries
3. It possesses one of the largest land banks amongst private developers in Singapore
4. It is the second biggest property developer in Southeast Asia

5. Experience of around five decades

6. The first Singapore company to be listed on all three world’s top sustainability benchmarks

City Developments Limited Weaknesses

Here are the weaknesses in the City Developments Limited SWOT Analysis:

1.Uncertainty and fluctuations in asset values are high
2.Heavily exposed to risks of various local economies
3. Vulnerable to any changes in the real estate market

City Developments Limited Opportunities

Following are the Opportunities in City Developments Limited SWOT Analysis:

1.More initiatives like the Green Library to increase awareness regarding protection of the environment
2.Expansion in other geographies, especially China
3.Potential joint ventures or acquisitions

City Developments Limited Threats

The threats in the SWOT Analysis of City Developments Limited are as mentioned:

1.Fluctuating interest rates
2.Volatility in financial markets
3.Tighter regulatory constraints in the real estate sector

City Developments Limited Competition

Below are the top 3 City Developments Limited competitors:

1.Sino Land Company Limited
2.Wheelock Properties Limited
3.Hang Lung Properties

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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