City Developments Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Hong Leong Group

Property and hotel conglomerate involved in real estate development and investment

Real Estate and Construction

Conserving the environment. Caring for the community.

Luxury and high quality

Realestate companies in Regions in Asia , Europe , North America and New Zealand

Corporates and high income group

Innovative and sustainable developments

Below are the Strengths in the SWOT Analysis of City Developments Limited:

1. It has an extensive network with more than 300 subsidiaries and associated companies
2.  Strong global presence in around 80 locations in 20 countries
3. It possesses one of the largest land banks amongst private developers in Singapore
4. It is the second biggest property developer in Southeast Asia

5. Experience of around five decades

6. The first Singapore company to be listed on all three world’s top sustainability benchmarks

Here are the weaknesses in the City Developments Limited SWOT Analysis:

1.Uncertainty and fluctuations in asset values are high
2.Heavily exposed to risks of various local economies
3. Vulnerable to any changes in the real estate market

Following are the Opportunities in City Developments Limited SWOT Analysis:

1.More initiatives like the Green Library to increase awareness regarding protection of the environment
2.Expansion in other geographies, especially China
3.Potential joint ventures or acquisitions

The threats in the SWOT Analysis of City Developments Limited are as mentioned:

1.Fluctuating interest rates
2.Volatility in financial markets
3.Tighter regulatory constraints in the real estate sector

Below are the top 3 City Developments Limited competitors:

1.Sino Land Company Limited
2.Wheelock Properties Limited
3.Hang Lung Properties