City Developments Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2859

SWOT Analysis of City Developments Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

City Developments Limited

Parent Company

Hong Leong Group


Property and hotel conglomerate involved in real estate development and investment


Real Estate

Tagline/ Slogan

Conserving the environment. Caring for the community.


Luxury and high quality



Realestate companies in Regions in Asia , Europe , North America and New Zealand

Target Group

Corporates and high income group


Innovative and sustainable developments

SWOT Analysis


1. It has an extensive network with more than 300 subsidiaries and associated companies
2.  Strong global presence in around 80 locations in 20 countries
3. It possesses one of the largest land banks amongst private developers in Singapore
4. It is the second biggest property developer in Southeast Asia

5. Experience of around five decades

6. The first Singapore company to be listed on all three world’s top sustainability benchmarks


1.Uncertainty and fluctuations in asset values are high
2.Heavily exposed to risks of various local economies
3. Vulnerable to any changes in the real estate market


1.More initiatives like the Green Library to increase awareness regarding protection of the environment
2.Expansion in other geographies, especially China
3.Potential joint ventures or acquisitions


1.Fluctuating interest rates
2.Volatility in financial markets
3.Tighter regulatory constraints in the real estate sector



1.Sino Land Company Limited
2.Wheelock Properties Limited
3.Hang Lung Properties

The table above concludes the City Developments Limited SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to City Developments Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Google+