DLF Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of DLF Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In DLF Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DLF Limited to benchmark its business & performance as compared to the competitors. DLF Limited is one of the leading brands in the real estate and construction sector.

The table below lists the DLF Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top DLF Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

DLF Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DLF Limited Brand Analysis
Parent Company

DLF Limited


Development of residential, commercial and retail properties


Real Estate and Construction

Tagline/ Slogan

Building India



DLF Limited STP

Spans across India

Target Group

High and medium income groups


Unique business model with a track record of sustained growth and customer satisfaction

SWOT Analysis of DLF Limited
DLF Limited Strengths

Below are the Strengths in the SWOT Analysis of DLF Limited:

1. Largest real estate company in India
2. Its exposure across businesses, segments and geographies reduces the impact of economic cycles
3. Experience of over many decades in Indian retail sector with an expertise in the field
4. Strong management team

DLF Limited Weaknesses

Here are the weaknesses in the DLF Limited SWOT Analysis:

1.Affected due to lack of regulations and effective policies
2.Majorly present only in India and limited global exposure

DLF Limited Opportunities

Following are the Opportunities in DLF Limited SWOT Analysis:

1.Reduction in interest rates
2.Tax incentives for housing investments
3.Shortage of houses in urban areas

DLF Limited Threats

The threats in the SWOT Analysis of DLF Limited are as mentioned:

1.Increasing interest rates
2.Economic downturn
3.Volatility in financial markets

DLF Limited Competition
DLF Limited Competitors

Below are the top 3 competitors of DLF Limited:

1.Oberoi Realty
2.Godrej Properties
3.DB Realty

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DLF Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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