Tata Housing Development Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tata Housing Development Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Housing Development Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Housing Development Company to benchmark its business & performance as compared to the competitors. Tata Housing Development Company is one of the leading brands in the real estate and construction sector.

The article below lists the Tata Housing Development Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata Housing Development Company SWOT Analysis:

SWOT Analysis of Tata Housing Development Company

For Tata Housing Development Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tata Housing Development Company Strengths

The strengths of Tata Housing Development Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Housing Development Company :

1. Has almost 4 decades of experience
2. Partnered with internationally acclaimed architects and design consultants
3. Biggest proponent of green initiatives in the real estate sector
4. Takes initiatives such as WallBook to provide a platform for social change

5. Tata Housing launched – Smart Value Homes Limited to cater to low-cost and affordable housing in the price range of Rs. 4–10 Lacs

6. Estimated potential target audience of projects is over 25 million

Tata Housing Development Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Housing Development Company SWOT Analysis:

1.High cost of finance and immense competition is a concern
2.Limited global presence
3.Vulnerable to local economic conditions


Tata Housing Development Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Housing Development Company SWOT Analysis:

1.Expansion in tier I and II cities
2.Shortage of houses in urban areas
3.Tax incentives for housing investment

Tata Housing Development Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Housing Development Company are as mentioned:

1.Shortage of skilled professionals
2.Economic downturn
3.Fluctuating interest rates


Tata Housing Development Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tata Housing Development Company:

1.K Raheja Corporation
2.DLF Limited
3.Godrej Properties Limited

Hence this concludes the Tata Housing Development Company SWOT analysis.

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About Tata Housing Development Company

Tata Housing Development Company

Parent Company

Tata Group

Category

Development of properties in residential, commercial and retail sectors

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

First Indian real estate developer to enter the Indian markets

Tata Housing Development Company STP
Segmentation

Properties in residential, commercial and retail sectors

Target Market

Straddles across consumer segments from value housing to luxury housing

Positioning

Provides an enhanced lifestyle with sustainable environment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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