Tata Housing Development Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tata Housing Development Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Housing Development Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Housing Development Company to benchmark its business & performance as compared to the competitors. Tata Housing Development Company is one of the leading brands in the real estate and construction sector.

The table below lists the Tata Housing Development Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Housing Development Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Housing Development Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Tata Housing Development Company

Parent Company

Tata Group

Category

Development of properties in residential, commercial and retail sectors

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

First Indian real estate developer to enter the Indian markets

Tata Housing Development Company STP
Segment

Properties in residential, commercial and retail sectors

Target Group

Straddles across consumer segments from value housing to luxury housing

Positioning

Provides an enhanced lifestyle with sustainable environment

SWOT Analysis of Tata Housing Development Company
Tata Housing Development Company Strengths

Below are the Strengths in the SWOT Analysis of Tata Housing Development Company:

1. Has almost 4 decades of experience
2. Partnered with internationally acclaimed architects and design consultants
3. Biggest proponent of green initiatives in the real estate sector
4. Takes initiatives such as WallBook to provide a platform for social change

5. Tata Housing launched – Smart Value Homes Limited to cater to low-cost and affordable housing in the price range of Rs. 4–10 Lacs

6. Estimated potential target audience of projects is over 25 million

Tata Housing Development Company Weaknesses

Here are the weaknesses in the Tata Housing Development Company SWOT Analysis:

1.High cost of finance and immense competition is a concern
2.Limited global presence
3.Vulnerable to local economic conditions

Tata Housing Development Company Opportunities

Following are the Opportunities in Tata Housing Development Company SWOT Analysis:

1.Expansion in tier I and II cities
2.Shortage of houses in urban areas
3.Tax incentives for housing investment

Tata Housing Development Company Threats

The threats in the SWOT Analysis of Tata Housing Development Company are as mentioned:

1.Shortage of skilled professionals
2.Economic downturn
3.Fluctuating interest rates

Tata Housing Development Company Competition
Tata Housing Development Company Competitors

Below are the top 3 competitors of Tata Housing Development Company:

1.K Raheja Corporation
2.DLF Limited
3.Godrej Properties Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Housing Development Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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