Fluor Corporation SWOT Analysis, Competitors & USP

Fluor Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fluor Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fluor Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fluor Corporation is one of the leading brands in the real estate and construction sector.

The article below lists the Fluor Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fluor Corporation SWOT Analysis:

SWOT Analysis of Fluor Corporation

For Fluor Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fluor Corporation Strengths

The strengths of Fluor Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fluor Corporation :

1. Geographic and industry diversity which mitigates business risk related to a particular industry - Fluor primarily serves industries such as chemicals and petrochemicals, commercial and institutional, government services, health-care, life sciences, manufacturing, microelectronics, mining, oil and gas, power, renewable energy, telecommunications, and transportation infrastructure. Geographically, besides USA, it also has operations in Asia Pacific, Europe, Central and South America, and Africa
2. Strong order backlog - The company maintained a consolidated order backlog. Further, Fluor recorded a year-on-year increase of in its overall projects backlog
3. Improved focus on sustainability which enhances the company’s brand image - to help clients reduce greenhouse-gas-emissions, Fluor has developed patented carbon-dioxide (CO2) recovery technologies such as Fluor Solvent, Econamine and Econamine FG Plus

4. Over 40,000 employees are a part of the workforce

5. Has been named one of the most ethical companies for consecutive years

Fluor Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fluor Corporation SWOT Analysis:

1. Litigations tarnish company’s image - Fluor received an adverse decision from an arbitration panel regarding its claims for additional compensation related to the Greater Gabbard Offshore Wind Farm Project. There have been other instances as well

2. Limited global presence means dependency on one economy only

Fluor Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fluor Corporation SWOT Analysis:

1. Expansion into nuclear energy segment - According to Energy Information Administration (EIA), world's nuclear energy consumption is expected in increase
2. Strengthening presence in renewable energy market - would corroborate its market position and pave the way for it to become a strong player in the market

Fluor Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fluor Corporation are as mentioned:

1. Intense competition likely to erode profits – number of local and international competitors, especially in the engineering and construction sector
2. Government regulations - Flour has to comply with FAR, the Truth in Negotiations Act, CAS, ARRA, the Services Contract Act and DOD security regulations, and many other laws and regulations. In addition, the company is also subject to other government regulations related to employment practices, environmental protection, health and safety, tax, accounting and anti-fraud.

Fluor Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Fluor Corporation:

1. Bechtel Group

2. CH2M Hill Companies

3. Jacobs Engineering Group

4. KBR

5. The Shaw Group

6. URS Corporation

7. AMEC

8. Chiyoda Corporation

Hence this concludes the Fluor Corporation SWOT analysis.

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About Fluor Corporation

Fluor Corporation Overview
Parent Company	Fluor Corporation
Category	Construction Services
Sector	Real Estate and Construction
Tagline/ Slogan	-
USP	Presence across diverse industries and geographies which means minimum risk for the company as a whole
Fluor Corporation STP
Segmentation	Based on geography: Asia Pacific, Europe, Central and South America, Middle East and Africa, USA and Canada
Target Market	Predominantly USA and Canada
Positioning	A company which gives primary importance to sustainability and environment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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