Fluor Corporation SWOT Analysis
Fluor Corporation is one of the leading brands in the real estate and construction sector. Fluor Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fluor Corporation:
Quick Glance:
Fluor Corporation Strengths
- Geographic and industry diversity which mitigates business risk related to a particular industry - Fluor primarily serves industries such as chemicals and petrochemicals, commercial and institutional, government services, health-care, life sciences, manufacturing, microelectronics, mining, oil and gas, power, renewable energy, telecommunications, and transportation infrastructure. Geographically, besides USA, it also has operations in Asia Pacific, Europe, Central and South America, and Africa
- Strong order backlog - The company maintained a consolidated order backlog. Further, Fluor recorded a year-on-year increase of in its overall projects backlog
- Improved focus on sustainability which enhances the company’s brand image - to help clients reduce greenhouse-gas-emissions, Fluor has developed patented carbon-dioxide (CO2) recovery technologies such as Fluor Solvent, Econamine and Econamine FG Plus
- Over 40,000 employees are a part of the workforce
- Has been named one of the most ethical companies for consecutive years
Above are the strengths in the SWOT Analysis of Fluor Corporation. The strengths of Fluor Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fluor Corporation Weaknesses
- Litigations tarnish company’s image - Fluor received an adverse decision from an arbitration panel regarding its claims for additional compensation related to the Greater Gabbard Offshore Wind Farm Project. There have been other instances as well
- Limited global presence means dependency on one economy only
These were the weaknesses in the Fluor Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fluor Corporation Opportunities
- Expansion into nuclear energy segment - According to Energy Information Administration (EIA), world's nuclear energy consumption is expected in increase
- Strengthening presence in renewable energy market - would corroborate its market position and pave the way for it to become a strong player in the market
Above we covered the opportunities in Fluor Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fluor Corporation Threats
- Intense competition likely to erode profits – number of local and international competitors, especially in the engineering and construction sector
- Government regulations - Flour has to comply with FAR, the Truth in Negotiations Act, CAS, ARRA, the Services Contract Act and DOD security regulations, and many other laws and regulations. In addition, the company is also subject to other government regulations related to employment practices, environmental protection, health and safety, tax, accounting and anti-fraud.
The threats in the SWOT Analysis of Fluor Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fluor Corporation SWOT analysis.
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About Fluor Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fluor Corporation Overview | |
|---|---|
| Parent Company |
Fluor Corporation |
| Category |
Construction Services |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Presence across diverse industries and geographies which means minimum risk for the company as a whole |
| Fluor Corporation STP | |
| Segmentation |
Based on geography: Asia Pacific, Europe, Central and South America, Middle East and Africa, USA and Canada |
| Target Market |
Predominantly USA and Canada |
| Positioning |
A company which gives primary importance to sustainability and environment |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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