Aker Solutions SWOT Analysis

Published in Real Estate and Construction category by MBA Skool Team

Here is a detailed SWOT analysis of Aker Solutions covering strengths, weaknesses, opportunities and threats.

Aker Solutions Strengths

  1. Leading market position - confers economies of scale and enhances the brand image of the company
  2. Diversified product portfolio and well balanced revenue stream –the company provides products and services to industries including oil and gas production, refining and chemicals, pharmaceuticals and
  3. Biotechnology, and mining and metals. It operates through three businesses segments: product solutions; field life solutions; and engineering solutions. Revenues from the three segments are well balanced
  4. Global presence - Aker is present in about 30 countries across major continents spanning Australia, Asia, Middle East, South America, Africa, North America, and Europe.
  5. Over 20,000 employees are a part of the organisation
  6. Based out of Norway, it is one the largest companies in the country

Above are the strengths in the SWOT Analysis of Aker Solutions. The strengths of Aker Solutions looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aker Solutions Weaknesses

  1. Declining Order backlog can have a negative impact on its revenue growth and on investor confidence
  2. Limited geographic reach as compared to other leading players in the industry

These were the weaknesses in the Aker Solutions SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aker Solutions Opportunities

  1. Strategic acquisitions - can help Aker in increasing its market penetration, expand its product lines, and improve its operational flexibility
  2. New contracts across the globe which is a key market for the company. Aker collaborated with Murphy Sabah Oil to deliver a subsea production system for the Siakap North Petai deep water development. Aker has also won several other contracts across the globe, which will give the company scope to grow

Above we covered the opportunities in Aker Solutions SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aker Solutions Threats

  1. Intense competition for new contracts - Since financial strength is a major factor in deciding the granting of a contract, the company may lose contracts to larger players. Intense competition may negatively impact the company's operations and its financial condition
  2. Government regulations and environmental issues - Government regulations often limit access to potential markets and impose extensive requirements concerning environmental protection and pollution control.
  3. Foreign exchange rate risks - Besides Norway, the company generates revenues from other European countries, and in Asian and North American currencies. Changing foreign currency exchange rates could have a material impact on the company’s earnings and cash flows.

The threats in the SWOT Analysis of Aker Solutions are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Aker Solutions SWOT analysis.

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About Aker Solutions

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aker Solutions Overview
Parent Company

Aker Solutions

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

Taking the next step in the global oil and gas success story

USP

World leader in the design and supply of deck machinery and mooring systems for marine and offshore applications

Aker Solutions STP
Segmentation

Engineering and Construction services

Target Market

Enterprises and corporates

Positioning

Positioned as a company that brings together engineering and technologies for oil and gas drilling, field development and production


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Aker Solutions. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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