Aker Solutions SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aker Solutions analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aker Solutions SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aker Solutions to benchmark its business & performance as compared to the competitors and industry. Aker Solutions is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aker Solutions competitors and includes Aker Solutions target market, segmentation, positioning & Unique Selling Proposition (USP).

Aker Solutions SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aker Solutions Brand Analysis
Parent Company

Aker Solutions


Construction Services


Real Estate and Construction

Tagline/ Slogan

Taking the next step in the global oil and gas success story


World leader in the design and supply of deck machinery and mooring systems for marine and offshore applications

Aker Solutions STP
Aker Solutions Segmentation

Engineering and Construction services

Aker Solutions Target Market

Enterprises and corporates

Aker Solutions Positioning

Positioned as a company that brings together engineering and technologies for oil and gas drilling, field development and production

Aker Solutions SWOT Analysis
Aker Solutions Strengths

Below are the Strengths in the SWOT Analysis of Aker Solutions:

1.  Leading market position - confers economies of scale and enhances the brand image of the company

2. Diversified product portfolio and well balanced revenue stream –the company provides products and services to industries including oil and gas production, refining and chemicals, pharmaceuticals and

Biotechnology, and mining and metals. It operates through three businesses segments: product solutions; field life solutions; and engineering solutions. Revenues from the three segments are well balanced

3. Global presence - Aker is present in about 30 countries across major continents spanning Australia, Asia, Middle East, South America, Africa, North America, and Europe.

4. Over 20,000 employees are a part of the organisation

5. Based out of Norway, it is one the largest companies in the country

Aker Solutions Weaknesses

Here are the weaknesses in the Aker Solutions SWOT Analysis:

1. Declining Order backlog can have a negative impact on its revenue growth and on investor confidence

2. Limited geographic reach as compared to other leading players in the industry

Aker Solutions Opportunities

Following are the Opportunities in Aker Solutions SWOT Analysis:

1.  Strategic acquisitions - can help Aker in increasing its market penetration, expand its product lines, and improve its operational flexibility

2. New contracts across the globe which is a key market for the company. Aker collaborated with Murphy Sabah Oil to deliver a subsea production system for the Siakap North Petai deep water development. Aker has also won several other contracts across the globe, which will give the company scope to grow

Aker Solutions Threats

The threats in the SWOT Analysis of Aker Solutions are as mentioned:

1. Intense competition for new contracts - Since financial strength is a major factor in deciding the granting of a contract, the company may lose contracts to larger players. Intense competition may negatively impact the company's operations and its financial condition

2. Government regulations and environmental issues - Government regulations often limit access to potential markets and impose extensive requirements concerning environmental protection and pollution control.

3. Foreign exchange rate risks - Besides Norway, the company generates revenues from other European countries, and in Asian and North American currencies. Changing foreign currency exchange rates could have a material impact on the company’s earnings and cash flows.

Aker Solutions Competition

Below are the top 3 Aker Solutions competitors:

1. Halliburton Company

2. Technip

3. Saipem S.p.A.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aker Solutions. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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