AMEC SWOT Analysis, Competitors & USP

AMEC SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AMEC, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AMEC to benchmark its business & performance as compared to the competitors, and make strategic improvements. AMEC is one of the leading brands in the real estate and construction sector.

The article below lists the AMEC SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AMEC SWOT Analysis:

SWOT Analysis of AMEC

For AMEC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AMEC Strengths

The strengths of AMEC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AMEC :

1. Leading market position - The oil sands business based in Calgary, Canada is one of the market leaders in engineering services and in the provision of infrastructure to the upstream surface mining oil sands sector. The minerals and metal mining business also occupies a top-tier position in international consulting and a leading position in the North American EPCM (Engineering, Procurement and Construction Management) market. A leading position within most of its markets increases the bargaining power of the company and enhances its brand image

2. Broad service focus helps reduce risk - AMEC has established a strong presence in upstream projects in comparison with its competitors

3. Strong clientele enhances brand image - Some of the company's customers are BG Group plc, BP p.l.c., Bruce Power, ConocoPhillips, Dominion Power, EDF Energy, ExxonMobil, Imperial Oil, INPEX, Kuwait Oil Company, National Grid, PotashCorp, Sellafield, Shell, UKNDA Ltd, US Air Force, US Navy and several others.

4. Over 23000 people are employed with the organisation giving them strength and stability

AMEC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AMEC SWOT Analysis:

1. Weak presence in downstream operations - denies it the opportunity to gain market share in this sector

2. Geographic concentration - The company generated most of its total revenues from the European and the American market which increases AMEC's risk associated with adverse changes in the geo-political and socio-economic conditions

AMEC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AMEC SWOT Analysis:

1.  Inorganic growth - AMEC acquired Unidel, a Brisbane-based consulting, engineering and technical services company from its

owner-managers.Similarly, it has undertaken several other acquisitions, which will help the company to strengthen geographic footprint and enhance capabilities in key sectors.

2. Nuclear new-build in India - AMEC entered into an agreement with Hindustan Construction Co. Limited (HCC) for the development of new civil nuclear projects in India. AMEC can leverage HCC's strong presence to exploit the growing market in India and enhance its revenue generation capacity

3. Increasing demand for water and infrastructure services- The demand for fresh-water is expected to rise from the amount that is currently available. This provides tremendous growth opportunities in the future.

AMEC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AMEC are as mentioned:

1. Intense competition - AMEC faces stiff competition from companies such as Black & Veatch, Bechtel, Flour Corporation, and Jacobs Engineering Group. These competitors have greater financial and other resources than that of the company. As a result, AMEC

may lose contracts to larger players

2. Changing govt policies and strict environmental policies can hurt operations

3. Market dynamics and economic fluctations can also affect operations

AMEC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of AMEC:

1. Black & Veatch

2. Bechtel

3. Flour Corporation

4. Jacobs Engineering

Hence this concludes the AMEC SWOT analysis.

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About AMEC

AMEC Overview
Parent Company	AMEC
Category	Construction Services and Project Management
Sector	Real Estate and Construction
Tagline/ Slogan	Shaping the future
USP	Leading private sector supplier of project management and engineering services to the nuclear industry in the UK and Canada
AMEC STP
Segmentation	Engineering and project management services
Target Market	Firms that require consultancy, engineering and project management services European and American markets
Positioning	Positioned as a reliable provider of consultancy, engineering and project management services to energy, power and process industries

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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