Jacobs Engineering SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2450

SWOT Analysis of Jacobs Engineering with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jacobs Engineering

Parent Company

Jacobs Engineering Group


Construction Services


Real Estate and Construction

Tagline/ Slogan



Focus on relationship-based business model, which is not followed by many companies across the globe



Engineering and construction services

Target Group

Technical, professional and construction services

North America, Europe, the Middle East, Asia, and Australia


Positioned as a company that is dedicated to sustainable development

SWOT Analysis


1. Focus on relationship-based business model - helps build strong, long term relationships with the clients.

2. Clients' base spread over a broad range of industries - energy and refining-downstream; long-term programs for various national governments, including the US; chemicals and polymers; oil and gas-upstream; pharmaceuticals and biotechnology; infrastructure; buildings.

3. One of the leading design and construction contractors - gives the company a competitive advantage and enhances its brand image.

4. More than 60,000 people form a part of the employee workforce

5. It is rated as one of Americas most trustworthy company


1. Litigations leading to damage of reputation - The company was involved in a dispute concerning a project to design and build a waste incineration plant in Sausheim, France

2. Dependence on federal government contracts - The Federal Government (collectively) accounted for substantial amount of the company's total revenues. A decline in federal support to Jacobs Engineering could impact its revenues.


1.  The growth in the unconventional natural gas industry has potential to attract huge investments in the years to come

2. Widening geographic presence and enhancing capabilities through acquisitions and partnerships


1. Intense competition may adversely affect market share - could have material adverse effect on the company’s business and financial condition

2. Government regulations - The company is affected by the federal, state, local and foreign laws and regulations relating to the formation, administration and performance of government contracts.

3. Fluctuating price of international currencies and economic disturbances can affect performance



1. Bechtel

2. Fluor

3. Foster Wheeler

4. KBR

5. Aker Kvaerner

6. Technip

7. Worley Parsons,

8. The Shaw Group


The table above concludes the Jacobs Engineering SWOT analysis along with its marketing and brand parameters.


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