Royal BAM Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Royal BAM Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal BAM Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal BAM Group to benchmark its business & performance as compared to the competitors. Royal BAM Group is one of the leading brands in the real estate and construction sector.

The table below lists the Royal BAM Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal BAM Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal BAM Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Royal BAM Group Brand Analysis
Parent Company

Royal BAM Group


Construction Services


Real Estate and Construction

Tagline/ Slogan

Versatile, diverse… and one group


Commitment, knowledge and experience of the company’s employees which offers real and long lasting value to its clients

Royal BAM Group STP

Construction services and real estate

Target Group

Civil engineering, construction, property development, consulting, and related services


Positioned as a company that offers real value to its clients and works with them in close and lasting co-operation that provides outstanding performance in relation to the maintenance, innovation and expansion of built-up environments

SWOT Analysis of Royal BAM Group
Royal BAM Group Strengths

Below are the Strengths in the SWOT Analysis of Royal BAM Group:

1.  Largest construction company in Netherlands – commands a competitive edge over other players in this part of the world

2. Widespread regional network of offices, meaning that the company is always close to its clients

3. BAM scores well in various reputation surveys. What enhances the visibility and recognition of the Group is a uniform presentation of BAM’s activities. The house style adopted by BAM offers the building blocks for a careful and consistent presentation

4. Strong focus on CSR to make a difference and not just for the case of satisfying minimum CSR requirements

5. Significant operations in Netherlands, Belgium, UK, Ireland and Germany

6. 26,000+ people are working for company

Royal BAM Group Weaknesses

Here are the weaknesses in the Royal BAM Group SWOT Analysis:

1. Fluctuations in the company’s financial performance is a cause of concern

2. The operating losses hugely restricts the possibility of signing new contracts in the near future

Royal BAM Group Opportunities

Following are the Opportunities in Royal BAM Group SWOT Analysis:

1.  Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Strategy plans to achieve.

2. Exposure to high growth markets will boost revenues - India and the Gulf states are among the primary growth markets; the company could focus on expanding its horizons into these regions

Royal BAM Group Threats

The threats in the SWOT Analysis of Royal BAM Group are as mentioned:

1. The company currently running in losses will have a huge threat of appreciation in price of raw materials, which will give a huge blow in its already burned pockets

2. There’s a looming threat of an economic slowdown in the Eurozone which will impact the company in a big way, since most of its operations are centered on countries in Europe (Netherlands, Belgium, UK, Ireland, Germany, etc.)

Royal BAM Group Competition
Royal BAM Group Competitors

Below are the top 3 competitors of Royal BAM Group:

1. Bouygues SA

2. Hochtief

3. Vinci

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal BAM Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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