Taylor Wimpey SWOT Analysis
Here is a detailed SWOT analysis of Taylor Wimpey covering strengths, weaknesses, opportunities and threats.
Taylor Wimpey Strengths
- Robust and seamless website. IT is important when your client is an individual customer as opposed to say a big company
- Quality of its end product is commendable; positive WOM about its properties doing the rounds in UK and Spain
- Quick customer service mechanism that makes the customers feel good about owning/wanting to own a Taylor Wimpey
- Nearly 4000 employees form a part of the company’s workforce
- One of the most prominent construction companies in UK
Above are the strengths in the SWOT Analysis of Taylor Wimpey. The strengths of Taylor Wimpey looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Taylor Wimpey Weaknesses
- Limited global geographical presence – the company does its operation only in the UK and select parts of Spain. There is a huge possibility of losing out on businesses due to the European slowdown and economic downturn
- High final cost for its homes which means it is not affordable by many people in UK and Spain; It could also enter into the low end segment without affecting its brand equity
These were the weaknesses in the Taylor Wimpey SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Taylor Wimpey Opportunities
- There is a huge scope for expansion beyond UK and Spain; demand for house building is growing by the day, in developing countries like India which are slowly moving towards smarter homes
- Opportunity to diversify into other sectors like industrial, plant building etc. Given that the company has the expertise, it shouldn’t be tough
Above we covered the opportunities in Taylor Wimpey SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Taylor Wimpey Threats
- Growing debt burden of European nations
- Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased
The threats in the SWOT Analysis of Taylor Wimpey are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Taylor Wimpey SWOT analysis.
About Taylor Wimpey
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Taylor Wimpey Overview | |
|---|---|
| Parent Company |
Taylor Wimpey Plc |
| Category |
Construction Services |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the largest British companies in the house building sector |
| Taylor Wimpey STP | |
| Segmentation |
Construction services and real estate |
| Target Market |
Only UK and Spain Targets clients who are interested in house building; does not venture into other forms of construction |
| Positioning |
Positioned as the best provider of house building solutions when it comes to customers in the UK and Spain |
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