Taylor Wimpey SWOT Analysis, Competitors & USP
SWOT analysis of Taylor Wimpey analyses the brand by its strengths, weaknesses, opportunities & threats. In Taylor Wimpey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Taylor Wimpey to benchmark its business & performance as compared to the competitors. Taylor Wimpey is one of the leading brands in the real estate and construction sector.
The table below lists the Taylor Wimpey SWOT (Strengths, Weaknesses, Opportunities, Threats), top Taylor Wimpey competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Taylor Wimpey Brand Analysis | |
|---|---|
| Parent Company |
Taylor Wimpey Plc |
| Category |
Construction Services |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the largest British companies in the house building sector |
| Taylor Wimpey STP | |
| Segment |
Construction services and real estate |
| Target Group |
Only UK and Spain Targets clients who are interested in house building; does not venture into other forms of construction |
| Positioning |
Positioned as the best provider of house building solutions when it comes to customers in the UK and Spain |
| SWOT Analysis of Taylor Wimpey | |
| Taylor Wimpey Strengths |
Below are the Strengths in the SWOT Analysis of Taylor Wimpey: 1. Robust and seamless website. IT is important when your client is an individual customer as opposed to say a big company 2. Quality of its end product is commendable; positive WOM about its properties doing the rounds in UK and Spain 3. Quick customer service mechanism that makes the customers feel good about owning/wanting to own a Taylor Wimpey 4. Nearly 4000 employees form a part of the company’s workforce 5. One of the most prominent construction companies in UK |
| Taylor Wimpey Weaknesses |
Here are the weaknesses in the Taylor Wimpey SWOT Analysis: 1. Limited global geographical presence – the company does its operation only in the UK and select parts of Spain. There is a huge possibility of losing out on businesses due to the European slowdown and economic downturn 2. High final cost for its homes which means it is not affordable by many people in UK and Spain; It could also enter into the low end segment without affecting its brand equity |
| Taylor Wimpey Opportunities |
Following are the Opportunities in Taylor Wimpey SWOT Analysis: 1. There is a huge scope for expansion beyond UK and Spain; demand for house building is growing by the day, in developing countries like India which are slowly moving towards smarter homes 2. Opportunity to diversify into other sectors like industrial, plant building etc. Given that the company has the expertise, it shouldn’t be tough |
| Taylor Wimpey Threats |
The threats in the SWOT Analysis of Taylor Wimpey are as mentioned: 1. Growing debt burden of European nations 2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased |
| Taylor Wimpey Competition | |
| Taylor Wimpey Competitors |
Below are the top 3 competitors of Taylor Wimpey: 1. Pulte Group, Inc. 2. Persimmon Plc 3. Barratt Developments Plc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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