Taylor Wimpey SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3168

SWOT Analysis of Taylor Wimpey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taylor Wimpey

Parent Company

Taylor Wimpey Plc


Construction Services


Real Estate and Construction

Tagline/ Slogan



One of the largest British companies in the house building sector



Construction services and real estate

Target Group

Only UK and Spain

Targets clients who are interested in house building; does not venture into other forms of construction


Positioned as the best provider of house building solutions when it comes to customers in the UK and Spain

SWOT Analysis


1.  Robust and seamless website. IT is important when your client is an individual customer as opposed to say a big company

2. Quality of its end product is commendable; positive WOM about its properties doing the rounds in UK and Spain

3. Quick customer service mechanism that makes the customers feel good about owning/wanting to own a Taylor Wimpey

4. Nearly 4000 employees form a part of the company’s workforce

5.  One of the most prominent construction companies in UK


1. Limited global geographical presence – the company does its operation only in the UK and select parts of Spain. There is a huge possibility of losing out on businesses due to the European slowdown and economic downturn

2. High final cost for its homes which means it is not affordable by many people in UK and Spain; It could also enter into the low end segment without affecting its brand equity


1.  There is a huge scope for expansion beyond UK and Spain; demand for house building is growing by the day, in developing countries like India which are slowly moving towards smarter homes

2. Opportunity to diversify into other sectors like industrial, plant building etc. Given that the company has the expertise, it shouldn’t be tough


1. Growing debt burden of European nations

2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased



1. Pulte Group, Inc.

2. Persimmon Plc

3. Barratt Developments Plc

The table above concludes the Taylor Wimpey SWOT analysis along with its marketing and brand parameters.


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