Taylor Wimpey SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Taylor Wimpey Plc

Construction Services

Real Estate and Construction

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One of the largest British companies in the house building sector

Construction services and real estate

Only UK and Spain

Targets clients who are interested in house building; does not venture into other forms of construction

Positioned as the best provider of house building solutions when it comes to customers in the UK and Spain

Below are the Strengths in the SWOT Analysis of Taylor Wimpey:

1.  Robust and seamless website. IT is important when your client is an individual customer as opposed to say a big company

2. Quality of its end product is commendable; positive WOM about its properties doing the rounds in UK and Spain

3. Quick customer service mechanism that makes the customers feel good about owning/wanting to own a Taylor Wimpey

4. Nearly 4000 employees form a part of the company’s workforce

5.  One of the most prominent construction companies in UK

Here are the weaknesses in the Taylor Wimpey SWOT Analysis:

1. Limited global geographical presence – the company does its operation only in the UK and select parts of Spain. There is a huge possibility of losing out on businesses due to the European slowdown and economic downturn

2. High final cost for its homes which means it is not affordable by many people in UK and Spain; It could also enter into the low end segment without affecting its brand equity

Following are the Opportunities in Taylor Wimpey SWOT Analysis:

1.  There is a huge scope for expansion beyond UK and Spain; demand for house building is growing by the day, in developing countries like India which are slowly moving towards smarter homes

2. Opportunity to diversify into other sectors like industrial, plant building etc. Given that the company has the expertise, it shouldn’t be tough

The threats in the SWOT Analysis of Taylor Wimpey are as mentioned:

1. Growing debt burden of European nations

2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased

Below are the top 3 Taylor Wimpey competitors:

1. Pulte Group, Inc.

2. Persimmon Plc

3. Barratt Developments Plc