Taylor Wimpey SWOT Analysis

Taylor Wimpey SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Taylor Wimpey, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Taylor Wimpey is one of the leading brands in the real estate and construction sector. The article below lists the Taylor Wimpey SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Taylor Wimpey Strengths

The strengths of Taylor Wimpey looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Taylor Wimpey :

1.  Robust and seamless website. IT is important when your client is an individual customer as opposed to say a big company

2. Quality of its end product is commendable; positive WOM about its properties doing the rounds in UK and Spain

3. Quick customer service mechanism that makes the customers feel good about owning/wanting to own a Taylor Wimpey

4. Nearly 4000 employees form a part of the company’s workforce

5.  One of the most prominent construction companies in UK

Taylor Wimpey Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Taylor Wimpey SWOT Analysis:

1. Limited global geographical presence – the company does its operation only in the UK and select parts of Spain. There is a huge possibility of losing out on businesses due to the European slowdown and economic downturn

2. High final cost for its homes which means it is not affordable by many people in UK and Spain; It could also enter into the low end segment without affecting its brand equity

Taylor Wimpey Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Taylor Wimpey SWOT Analysis:

1.  There is a huge scope for expansion beyond UK and Spain; demand for house building is growing by the day, in developing countries like India which are slowly moving towards smarter homes

2. Opportunity to diversify into other sectors like industrial, plant building etc. Given that the company has the expertise, it shouldn’t be tough

Taylor Wimpey Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Taylor Wimpey are as mentioned:

1. Growing debt burden of European nations

2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased

Hence this concludes the Taylor Wimpey SWOT analysis.

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About Taylor Wimpey

Taylor Wimpey Overview
Parent Company	Taylor Wimpey Plc
Category	Construction Services
Sector	Real Estate and Construction
Tagline/ Slogan	-
USP	One of the largest British companies in the house building sector
Taylor Wimpey STP
Segmentation	Construction services and real estate
Target Market	Only UK and Spain Targets clients who are interested in house building; does not venture into other forms of construction
Positioning	Positioned as the best provider of house building solutions when it comes to customers in the UK and Spain

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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