Taylor Wimpey SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Taylor Wimpey analyses the brand by its strengths, weaknesses, opportunities & threats. In Taylor Wimpey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taylor Wimpey to benchmark its business & performance as compared to the competitors. Taylor Wimpey is one of the leading brands in the real estate and construction sector.

The table below lists the Taylor Wimpey SWOT (Strengths, Weaknesses, Opportunities, Threats), top Taylor Wimpey competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Taylor Wimpey SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Taylor Wimpey Brand Analysis
Parent Company

Taylor Wimpey Plc


Construction Services


Real Estate and Construction

Tagline/ Slogan



One of the largest British companies in the house building sector

Taylor Wimpey STP

Construction services and real estate

Target Group

Only UK and Spain

Targets clients who are interested in house building; does not venture into other forms of construction


Positioned as the best provider of house building solutions when it comes to customers in the UK and Spain

SWOT Analysis of Taylor Wimpey
Taylor Wimpey Strengths

Below are the Strengths in the SWOT Analysis of Taylor Wimpey:

1.  Robust and seamless website. IT is important when your client is an individual customer as opposed to say a big company

2. Quality of its end product is commendable; positive WOM about its properties doing the rounds in UK and Spain

3. Quick customer service mechanism that makes the customers feel good about owning/wanting to own a Taylor Wimpey

4. Nearly 4000 employees form a part of the company’s workforce

5.  One of the most prominent construction companies in UK

Taylor Wimpey Weaknesses

Here are the weaknesses in the Taylor Wimpey SWOT Analysis:

1. Limited global geographical presence – the company does its operation only in the UK and select parts of Spain. There is a huge possibility of losing out on businesses due to the European slowdown and economic downturn

2. High final cost for its homes which means it is not affordable by many people in UK and Spain; It could also enter into the low end segment without affecting its brand equity

Taylor Wimpey Opportunities

Following are the Opportunities in Taylor Wimpey SWOT Analysis:

1.  There is a huge scope for expansion beyond UK and Spain; demand for house building is growing by the day, in developing countries like India which are slowly moving towards smarter homes

2. Opportunity to diversify into other sectors like industrial, plant building etc. Given that the company has the expertise, it shouldn’t be tough

Taylor Wimpey Threats

The threats in the SWOT Analysis of Taylor Wimpey are as mentioned:

1. Growing debt burden of European nations

2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased

Taylor Wimpey Competition
Taylor Wimpey Competitors

Below are the top 3 competitors of Taylor Wimpey:

1. Pulte Group, Inc.

2. Persimmon Plc

3. Barratt Developments Plc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taylor Wimpey. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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