Holcim SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Holcim analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Holcim SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Holcim to benchmark its business & performance as compared to the competitors and industry. As of 2020, Holcim is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Holcim competitors and includes Holcim target market, segmentation, positioning & Unique Selling Proposition (USP).

Holcim SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Holcim Brand Analysis
Parent Company



Construction Materials


Real Estate and Construction

Tagline/ Slogan

Building Together


Innovation with quality products

Holcim STP
Holcim Segmentation

Real estate and construction materials

Holcim Target Market

High Income groups, Tier I and Tier II builders, Premium Projects

Holcim Positioning

Market Leader of cement

Holcim SWOT Analysis
Holcim Strengths

Below are the Strengths in the SWOT Analysis of Holcim:

1.  One of the 2 largest cement manufacturers worldwide
2.  Market leader in cement production in Australia, Azerbaijan, India, Slovakia, Switzerland, and Latin America
3. Focuses on Sustainable development

4. The company has over 70,000 employees in over 70 countries

5. Product portfolio for the brand includes Cement, construction aggregate, concrete

6. Its approx production capacity is 200+ million tons per annum

Holcim Weaknesses

Here are the weaknesses in the Holcim SWOT Analysis:

1. Profits reduced due to weak markets
2.High transportation costs of raw materials lowers the margins

Holcim Opportunities

Following are the Opportunities in Holcim SWOT Analysis:

1. Acquisition of smaller players and tie-ups with big players can help improve business conditions
2. Strategic media coverage and advertising can help boost business and credibility further

Holcim Threats

The threats in the SWOT Analysis of Holcim are as mentioned:

1. Post merger operations can be a tough task
2. Strong competition in all operating countries is a concern

3. Strict govt restrictions and growing operation costs can affect business

Holcim Competition

Below are the top 5 Holcim competitors:

1. Lafarge

2. Cemex

3. Heidelberg Cement

4. Eurocement Group

5. CRH plc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Holcim. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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