Holcim SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 4477

SWOT analysis of Holcim analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Holcim SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Holcim to benchmark its business & performance as compared to the competitors and industry. Holcim is one of the leading brands in the real estate and construction sector. The table below also lists the top Holcim competitors and elaborates Holcim market segmentation, target group, positioning & Unique Selling Proposition (USP).

Holcim SWOT, Competitors, Marketing STP & Brand analysis Table
Holcim Brand Analysis
Parent Company

Holcim

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Building Together

USP

Innovation with quality products

Holcim STP
Segment

Real estate and construction materials

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects

Positioning

Market Leader of cement

Holcim SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Holcim. Strengths are:

1.  One of the 2 largest cement manufacturers worldwide
2.  Market leader in cement production in Australia, Azerbaijan, India, Slovakia, Switzerland, and Latin America
3. Focuses on Sustainable development

4. The company has over 70,000 employees in over 70 countries

5. Product portfolio for the brand includes Cement, construction aggregate, concrete

6. Its approx production capacity is 200+ million tons per annum

Weaknesses

Here are the weaknesses in the Holcim SWOT Analysis:

1. Profits reduced due to weak markets
2.High transportation costs of raw materials lowers the margins

Opportunities

Following are the Opportunities in Holcim SWOT Analysis:

1. Acquisition of smaller players and tie-ups with big players can help improve business conditions
2. Strategic media coverage and advertising can help boost business and credibility further

Threats

The threats in the SWOT Analysis of Holcim are as mentioned:

1. Post merger operations can be a tough task
2. Strong competition in all operating countries is a concern

3. Strict govt restrictions and growing operation costs can affect business

Holcim Competition
Competitors

Below are the top 5 Holcim competitors:

1. Lafarge

2. Cemex

3. Heidelberg Cement

4. Eurocement Group

5. CRH plc

The brandguide table above concludes the Holcim SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Holcim. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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