Boston Celtics SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3988

SWOT Analysis of Boston Celtics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Celtics

Parent Company

Boston Basketball Partners L.L.C.


NBA franchise


Sports Teams and Events

Tagline/ Slogan



Most successful team in NBA history with many titles

Boston Celtics STP


All basketball fans

Target Group

Male in the age group 10-60


Most successful NBA team with a loyal fan base

Boston Celtics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boston Celtics :

1. Most successful NBA team in history
2. Loyal and huge fan base in USA
3. Well documented rivalry against LA Lakers
4. Presence of world class players

5. Excellent broadcasting and merchandising


1.Haven’t been as successful in the last 10-15 years
2.Does not have a global fan base


1.Tap the global fan base
2.Attract and retain the top players
3.Open academies across the world to increase its brand equity


1.Threat of rivals stealing the limelight from them
2.Threat of top players leaving the franchise

Boston Celtics Competition


Below are the 3 main Boston Celtics competitors :

1.LA Lakers
2.Philadelphia 76ers
3.Detroit Pistons

The brandguide table above concludes the Boston Celtics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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