Boston Celtics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Boston Celtics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Boston Celtics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boston Celtics to benchmark its business & performance as compared to the competitors, and make strategic improvements. Boston Celtics is one of the leading brands in the sports teams and events sector.

The article below lists the Boston Celtics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Boston Celtics SWOT Analysis:

SWOT Analysis of Boston Celtics

For Boston Celtics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Boston Celtics Strengths

The strengths of Boston Celtics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Boston Celtics :

1. Most successful NBA team in history
2. Loyal and huge fan base in USA
3. Well documented rivalry against LA Lakers
4. Presence of world class players

5. Excellent broadcasting and merchandising

Boston Celtics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Boston Celtics SWOT Analysis:

1.Haven’t been as successful in the last 10-15 years
2.Does not have a global fan base

Boston Celtics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Boston Celtics SWOT Analysis:

1.Tap the global fan base
2.Attract and retain the top players
3.Open academies across the world to increase its brand equity

Boston Celtics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Boston Celtics are as mentioned:

1.Threat of rivals stealing the limelight from them
2.Threat of top players leaving the franchise

Boston Celtics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Boston Celtics:

1.LA Lakers
2.Philadelphia 76ers
3.Detroit Pistons

Hence this concludes the Boston Celtics SWOT analysis.

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About Boston Celtics

Boston Celtics Overview
Parent Company

Boston Basketball Partners L.L.C.


NBA franchise


Sports Teams and Events

Tagline/ Slogan



Most successful team in NBA history with many titles

Boston Celtics STP

All basketball fans

Target Market

Male in the age group 10-60


Most successful NBA team with a loyal fan base

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Boston Celtics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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