Boston Celtics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Boston Celtics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boston Celtics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boston Celtics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Boston Celtics is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boston Celtics competitors and includes Boston Celtics target market, segmentation, positioning & Unique Selling Proposition (USP).

Boston Celtics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boston Celtics Brand Analysis
Parent Company

Boston Basketball Partners L.L.C.


NBA franchise


Sports Teams and Events

Tagline/ Slogan



Most successful team in NBA history with many titles

Boston Celtics STP
Boston Celtics Segmentation

All basketball fans

Boston Celtics Target Market

Male in the age group 10-60

Boston Celtics Positioning

Most successful NBA team with a loyal fan base

Boston Celtics SWOT Analysis
Boston Celtics Strengths

Below are the Strengths in the SWOT Analysis of Boston Celtics:

1. Most successful NBA team in history
2. Loyal and huge fan base in USA
3. Well documented rivalry against LA Lakers
4. Presence of world class players

5. Excellent broadcasting and merchandising

Boston Celtics Weaknesses

Here are the weaknesses in the Boston Celtics SWOT Analysis:

1.Haven’t been as successful in the last 10-15 years
2.Does not have a global fan base

Boston Celtics Opportunities

Following are the Opportunities in Boston Celtics SWOT Analysis:

1.Tap the global fan base
2.Attract and retain the top players
3.Open academies across the world to increase its brand equity

Boston Celtics Threats

The threats in the SWOT Analysis of Boston Celtics are as mentioned:

1.Threat of rivals stealing the limelight from them
2.Threat of top players leaving the franchise

Boston Celtics Competition

Below are the top 3 Boston Celtics competitors:

1.LA Lakers
2.Philadelphia 76ers
3.Detroit Pistons

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boston Celtics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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