Boston Celtics SWOT Analysis
Boston Celtics is one of the leading brands in the sports teams and events sector. Boston Celtics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Boston Celtics:
Quick Glance:
Boston Celtics Strengths
- Most successful NBA team in history
- Loyal and huge fan base in USA
- Well documented rivalry against LA Lakers
- Presence of world class players
- Excellent broadcasting and merchandising
Above are the strengths in the SWOT Analysis of Boston Celtics. The strengths of Boston Celtics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Boston Celtics Weaknesses
- Haven’t been as successful in the last 10-15 years
- Does not have a global fan base
These were the weaknesses in the Boston Celtics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boston Celtics Opportunities
- Tap the global fan base
- Attract and retain the top players
- Open academies across the world to increase its brand equity
Above we covered the opportunities in Boston Celtics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Boston Celtics Threats
- Threat of rivals stealing the limelight from them
- Threat of top players leaving the franchise
The threats in the SWOT Analysis of Boston Celtics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Boston Celtics SWOT analysis.
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About Boston Celtics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Boston Celtics Overview | |
|---|---|
| Parent Company |
Boston Basketball Partners L.L.C. |
| Category |
NBA franchise |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Most successful team in NBA history with many titles |
| Boston Celtics STP | |
| Segmentation |
All basketball fans |
| Target Market |
Male in the age group 10-60 |
| Positioning |
Most successful NBA team with a loyal fan base |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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