Chicago Bulls SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Chicago Bulls analyses the brand by its strengths, weaknesses, opportunities & threats. In Chicago Bulls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chicago Bulls to benchmark its business & performance as compared to the competitors. Chicago Bulls is one of the leading brands in the sports teams and events sector.

The table below lists the Chicago Bulls SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chicago Bulls competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Chicago Bulls SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chicago Bulls Brand Analysis
Parent Company

Owner-Jerry Reinsdorf


NBA franchise


Sports Teams and Events

Tagline/ Slogan



One of the most successful teams in NBA based in Chicago

Chicago Bulls STP

All basketball fans

Target Group

Male in the age group 10-60


Successful NBA franchise with a huge fan base

SWOT Analysis of Chicago Bulls
Chicago Bulls Strengths

Below are the Strengths in the SWOT Analysis of Chicago Bulls:

1. One of the most successful NBA team with many titles
2. Basketball legend Michael Jordan played for them at the peak of his career, which made the team a household name across the world
3. Loyal fan base in USA
4. Good merchandising and marketing makes them one of the most valuable NBA teams

5. Strong brand name and a stable financial performance

Chicago Bulls Weaknesses

Here are the weaknesses in the Chicago Bulls SWOT Analysis:

1.Does not have a huge global fan base, with most of its fans being from USA
2.Have not won any title after Michael Jordan left the club

Chicago Bulls Opportunities

Following are the Opportunities in Chicago Bulls SWOT Analysis:

1.Develop new talent and retain them, so that they are able to reach the highs of the 90s once again
2.Open new academies in Asia to attract new fans and develop a brand equity

Chicago Bulls Threats

The threats in the SWOT Analysis of Chicago Bulls are as mentioned:

1.Threat of top players leaving the club
2.Threat of losing its fans because of the inability to win the NBA title in the last 15 years

Chicago Bulls Competition
Chicago Bulls Competitors

Below are the top 3 competitors of Chicago Bulls:

1.Detroit Pistons
2.New York Knicks
3.Miami Heat

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chicago Bulls. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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