Razor USA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Razor USA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Razor USA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Razor USA to benchmark its business & performance as compared to the competitors and industry. As of 2020, Razor USA is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Razor USA competitors and includes Razor USA target market, segmentation, positioning & Unique Selling Proposition (USP).

Razor USA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Razor USA Brand Analysis
Parent Company



Kick and electric scooters


Sports Teams and Events

Tagline/ Slogan

Twist Carve Shred


Electric Scooters

Razor USA Segmentation


Razor USA Target Market

For electric bike and freestyle biking enthusiasts

Razor USA Positioning

One-stop solution for riding enthusiasts

Razor USA SWOT Analysis
Razor USA Strengths

Below are the Strengths in the SWOT Analysis of Razor USA:

1.One of the leading brands in the electric scooter space

2. The company covers the entire range of bikes by introducing freestyle bicycles as well

3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity

4.Strong biking community in the USA ensures brand loyalty.

5. Excellent marketing through competitions for this audience.

Razor USA Weaknesses

Here are the weaknesses in the Razor USA SWOT Analysis:

1.Lack of presence in Asian markets

2.Lack of product diversification

3. Lack of brand awareness and recall amongst beginners

Razor USA Opportunities

Following are the Opportunities in Razor USA SWOT Analysis:

1.Opportunity in the Asian markets has not been tapped into

2.The company can get into the competition organization space to increase brand awareness

3.The company can increase physical distribution to better reach the end customer

Razor USA Threats

The threats in the SWOT Analysis of Razor USA are as mentioned:

1. The company faces threat if the biking fad fades out in the future

2. The company faces threat from Chinese duplicate market

3.Threat from consoles like the Wii and X-Box that are replacing the outdoor experience

Razor USA Competition

1.Bicycle companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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