Razor USA SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Razor USA SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Razor USA, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Razor USA to benchmark its business & performance as compared to the competitors, and make strategic improvements. Razor USA is one of the leading brands in the sports teams and events sector.

The article below lists the Razor USA SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Razor USA SWOT Analysis:

SWOT Analysis of Razor USA

For Razor USA, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Razor USA Strengths

The strengths of Razor USA looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Razor USA :

1.One of the leading brands in the electric scooter space

2. The company covers the entire range of bikes by introducing freestyle bicycles as well

3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity

4.Strong biking community in the USA ensures brand loyalty.

5. Excellent marketing through competitions for this audience.

Razor USA Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Razor USA SWOT Analysis:

1.Lack of presence in Asian markets

2.Lack of product diversification

3. Lack of brand awareness and recall amongst beginners

Razor USA Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Razor USA SWOT Analysis:

1.Opportunity in the Asian markets has not been tapped into

2.The company can get into the competition organization space to increase brand awareness

3.The company can increase physical distribution to better reach the end customer

Razor USA Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Razor USA are as mentioned:

1. The company faces threat if the biking fad fades out in the future

2. The company faces threat from Chinese duplicate market

3.Threat from consoles like the Wii and X-Box that are replacing the outdoor experience

Hence this concludes the Razor USA SWOT analysis.

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About Razor USA

Razor USA Overview
Parent Company



Kick and electric scooters


Sports Teams and Events

Tagline/ Slogan

Twist Carve Shred


Electric Scooters



Target Market

For electric bike and freestyle biking enthusiasts


One-stop solution for riding enthusiasts

Razor USA Competitors

1.Bicycle companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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