Published in Sports Teams and Events category by MBA Skool Team
Razor USA is one of the leading brands in the sports teams and events sector. Razor USA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Razor USA:
One of the leading brands in the electric scooter space
The company covers the entire range of bikes by introducing freestyle bicycles as well
Amongst advanced users, the brand has an excellent brand recall and strong brand equity
Strong biking community in the USA ensures brand loyalty.
Excellent marketing through competitions for this audience.
Above are the strengths in the SWOT Analysis of Razor USA. The strengths of Razor USA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Razor USA Weaknesses
Lack of presence in Asian markets
Lack of product diversification
Lack of brand awareness and recall amongst beginners
These were the weaknesses in the Razor USA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Razor USA Opportunities
Opportunity in the Asian markets has not been tapped into
The company can get into the competition organization space to increase brand awareness
The company can increase physical distribution to better reach the end customer
Above we covered the opportunities in Razor USA SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Razor USA Threats
The company faces threat if the biking fad fades out in the future
The company faces threat from Chinese duplicate market
Threat from consoles like the Wii and X-Box that are replacing the outdoor experience
The threats in the SWOT Analysis of Razor USA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Razor USA SWOT analysis.
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About Razor USA
The table below gives the brand overview along with its target market, segmentation, positioning & USP
For electric bike and freestyle biking enthusiasts
One-stop solution for riding enthusiasts
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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