Razor USA SWOT Analysis
Here is a detailed SWOT analysis of Razor USA covering strengths, weaknesses, opportunities and threats.
Razor USA Strengths
- One of the leading brands in the electric scooter space
- The company covers the entire range of bikes by introducing freestyle bicycles as well
- Amongst advanced users, the brand has an excellent brand recall and strong brand equity
- Strong biking community in the USA ensures brand loyalty.
- Excellent marketing through competitions for this audience.
Above are the strengths in the SWOT Analysis of Razor USA. The strengths of Razor USA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Razor USA Weaknesses
- Lack of presence in Asian markets
- Lack of product diversification
- Lack of brand awareness and recall amongst beginners
These were the weaknesses in the Razor USA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Razor USA Opportunities
- Opportunity in the Asian markets has not been tapped into
- The company can get into the competition organization space to increase brand awareness
- The company can increase physical distribution to better reach the end customer
Above we covered the opportunities in Razor USA SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Razor USA Threats
- The company faces threat if the biking fad fades out in the future
- The company faces threat from Chinese duplicate market
- Threat from consoles like the Wii and X-Box that are replacing the outdoor experience
The threats in the SWOT Analysis of Razor USA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Razor USA SWOT analysis.
About Razor USA
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Razor USA Overview | |
|---|---|
| Parent Company |
Razer USA LLC |
| Category |
Kick and electric scooters |
| Sector | |
| Tagline/ Slogan |
Twist Carve Shred |
| USP |
Electric Scooters |
| Razor USA STP | |
| Segmentation |
Teenagers |
| Target Market |
For electric bike and freestyle biking enthusiasts |
| Positioning |
One-stop solution for riding enthusiasts |
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