Razor USA SWOT Analysis

Published in Sports Teams and Events category by MBA Skool Team

Here is a detailed SWOT analysis of Razor USA covering strengths, weaknesses, opportunities and threats.

Razor USA Strengths

  1. One of the leading brands in the electric scooter space
  2. The company covers the entire range of bikes by introducing freestyle bicycles as well
  3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity
  4. Strong biking community in the USA ensures brand loyalty.
  5. Excellent marketing through competitions for this audience.

Above are the strengths in the SWOT Analysis of Razor USA. The strengths of Razor USA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Razor USA Weaknesses

  1. Lack of presence in Asian markets
  2. Lack of product diversification
  3. Lack of brand awareness and recall amongst beginners

These were the weaknesses in the Razor USA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Razor USA Opportunities

  1. Opportunity in the Asian markets has not been tapped into
  2. The company can get into the competition organization space to increase brand awareness
  3. The company can increase physical distribution to better reach the end customer

Above we covered the opportunities in Razor USA SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Razor USA Threats

  1. The company faces threat if the biking fad fades out in the future
  2. The company faces threat from Chinese duplicate market
  3. Threat from consoles like the Wii and X-Box that are replacing the outdoor experience

The threats in the SWOT Analysis of Razor USA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Razor USA SWOT analysis.

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About Razor USA

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Razor USA Overview
Parent Company

Razer USA LLC

Category

Kick and electric scooters

Sector

Sports Teams and Events

Tagline/ Slogan

Twist Carve Shred

USP

Electric Scooters

Razor USA STP
Segmentation

Teenagers

Target Market

For electric bike and freestyle biking enthusiasts

Positioning

One-stop solution for riding enthusiasts


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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