Razor USA SWOT Analysis, Competitors & USP
SWOT analysis of Razor USA analyses the brand by its strengths, weaknesses, opportunities & threats. In Razor USA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Razor USA to benchmark its business & performance as compared to the competitors. Razor USA is one of the leading brands in the sports teams and events sector.
The table below lists the Razor USA SWOT (Strengths, Weaknesses, Opportunities, Threats), top Razor USA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Razor USA Brand Analysis | |
|---|---|
| Parent Company |
Razer USA LLC |
| Category |
Kick and electric scooters |
| Sector | |
| Tagline/ Slogan |
Twist Carve Shred |
| USP |
Electric Scooters |
| Razor USA STP | |
| Segment |
Teenagers |
| Target Group |
For electric bike and freestyle biking enthusiasts |
| Positioning |
One-stop solution for riding enthusiasts |
| SWOT Analysis of Razor USA | |
| Razor USA Strengths |
Below are the Strengths in the SWOT Analysis of Razor USA: 1.One of the leading brands in the electric scooter space 2. The company covers the entire range of bikes by introducing freestyle bicycles as well 3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity 4.Strong biking community in the USA ensures brand loyalty. 5. Excellent marketing through competitions for this audience. |
| Razor USA Weaknesses |
Here are the weaknesses in the Razor USA SWOT Analysis: 1.Lack of presence in Asian markets 2.Lack of product diversification 3. Lack of brand awareness and recall amongst beginners |
| Razor USA Opportunities |
Following are the Opportunities in Razor USA SWOT Analysis: 1.Opportunity in the Asian markets has not been tapped into 2.The company can get into the competition organization space to increase brand awareness 3.The company can increase physical distribution to better reach the end customer |
| Razor USA Threats |
The threats in the SWOT Analysis of Razor USA are as mentioned: 1. The company faces threat if the biking fad fades out in the future 2. The company faces threat from Chinese duplicate market 3.Threat from consoles like the Wii and X-Box that are replacing the outdoor experience |
| Razor USA Competition | |
| Razor USA Competitors |
1.Bicycle companies |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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