Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Razor USA analyses the brand by its strengths, weaknesses, opportunities & threats. In Razor USA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Razor USA to benchmark its business & performance as compared to the competitors. Razor USA is one of the leading brands in the sports teams and events sector.
The table below lists the Razor USA SWOT (Strengths, Weaknesses, Opportunities, Threats), top Razor USA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
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SWOT Analysis of Razor USA
Razor USA Strengths
Below are the Strengths in the SWOT Analysis of Razor USA:
1.One of the leading brands in the electric scooter space
2. The company covers the entire range of bikes by introducing freestyle bicycles as well
3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity
4.Strong biking community in the USA ensures brand loyalty.
5. Excellent marketing through competitions for this audience.
Razor USA Weaknesses
Here are the weaknesses in the Razor USA SWOT Analysis:
1.Lack of presence in Asian markets
2.Lack of product diversification
3. Lack of brand awareness and recall amongst beginners
Razor USA Opportunities
Following are the Opportunities in Razor USA SWOT Analysis:
1.Opportunity in the Asian markets has not been tapped into
2.The company can get into the competition organization space to increase brand awareness
3.The company can increase physical distribution to better reach the end customer
Razor USA Threats
The threats in the SWOT Analysis of Razor USA are as mentioned:
1. The company faces threat if the biking fad fades out in the future
2. The company faces threat from Chinese duplicate market
3.Threat from consoles like the Wii and X-Box that are replacing the outdoor experience
Razor USA Competition
Razor USA Competitors
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