Razor USA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Razer USA LLC

Kick and electric scooters

Sports Teams and Events

Twist Carve Shred

Electric Scooters

Teenagers

For electric bike and freestyle biking enthusiasts

One-stop solution for riding enthusiasts

Below are the Strengths in the SWOT Analysis of Razor USA:

1.One of the leading brands in the electric scooter space

2. The company covers the entire range of bikes by introducing freestyle bicycles as well

3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity

4.Strong biking community in the USA ensures brand loyalty.

5. Excellent marketing through competitions for this audience.

Here are the weaknesses in the Razor USA SWOT Analysis:

1.Lack of presence in Asian markets

2.Lack of product diversification

3. Lack of brand awareness and recall amongst beginners

Following are the Opportunities in Razor USA SWOT Analysis:

1.Opportunity in the Asian markets has not been tapped into

2.The company can get into the competition organization space to increase brand awareness

3.The company can increase physical distribution to better reach the end customer

The threats in the SWOT Analysis of Razor USA are as mentioned:

1. The company faces threat if the biking fad fades out in the future

2. The company faces threat from Chinese duplicate market

3.Threat from consoles like the Wii and X-Box that are replacing the outdoor experience

1.Bicycle companies