New York Knicks SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 4410

SWOT Analysis of New York Knicks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Knicks

Parent Company

James Dolan/ The Madison Square Garden Company


NBA franchise


Sports and Entertainment

Tagline/ Slogan



Fairly successful NBA franchise based in New York



All basketball enthusiasts

Target Group

Male in the age group 10-60


Fairly successful NBA franchise with a loyal fan base

SWOT Analysis


1. Have one of the best arenas in NBA named “The Madisson Square Garden”
2. Fairly successful NBA franchise having won titles
3. Loyal fan base in New York
4. Good marketing and merchandising has kept the franchise profitable


1.Not a big force in the last 20 years.
2.Does not have a strong fan base outside New York
3.No big names in the team


1.Tap global fans by setting up academies
2.Develop local talent
3.Attract top players so that they can be a force to reckon with in the future

4. Develop Jeremy Lin, one of the brightest new talent, to be a superstar and lead the New York Knicks to glory


1.Threat of better players leaving the team
2.Threat of fans not supporting the team in the future due to lack of silverware



1.Chicago Bulls
2.Miami Heat
3.Indiana Pacers

The table above concludes the New York Knicks SWOT analysis along with its marketing and brand parameters.


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