New York Knicks SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Knicks analyses the brand by its strengths, weaknesses, opportunities & threats. In New York Knicks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Knicks to benchmark its business & performance as compared to the competitors. New York Knicks is one of the leading brands in the sports teams and events sector.

The article below lists the New York Knicks SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the New York Knicks SWOT Analysis:

SWOT Analysis of New York Knicks

For New York Knicks, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

New York Knicks Strengths

The strengths of New York Knicks looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New York Knicks :

1. Have one of the best arenas in NBA named “The Madisson Square Garden”
2. Fairly successful NBA franchise having won titles
3. Loyal fan base in New York
4. Good marketing and merchandising has kept the franchise profitable

New York Knicks Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New York Knicks SWOT Analysis:

1.Not a big force in the last 20 years.
2.Does not have a strong fan base outside New York
3.No big names in the team


New York Knicks Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New York Knicks SWOT Analysis:

1.Tap global fans by setting up academies
2.Develop local talent
3.Attract top players so that they can be a force to reckon with in the future

4. Develop Jeremy Lin, one of the brightest new talent, to be a superstar and lead the New York Knicks to glory

New York Knicks Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New York Knicks are as mentioned:

1.Threat of better players leaving the team
2.Threat of fans not supporting the team in the future due to lack of silverware


New York Knicks Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of New York Knicks:

1.Chicago Bulls
2.Miami Heat
3.Indiana Pacers

Hence this concludes the New York Knicks SWOT analysis.

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About New York Knicks

New York Knicks Overview
Parent Company

James Dolan/ The Madison Square Garden Company

Category

NBA franchise

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Fairly successful NBA franchise based in New York

New York Knicks STP
Segmentation

All basketball enthusiasts

Target Market

Male in the age group 10-60

Positioning

Fairly successful NBA franchise with a loyal fan base


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to New York Knicks. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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