New York Knicks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Knicks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New York Knicks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Knicks to benchmark its business & performance as compared to the competitors and industry. As of 2020, New York Knicks is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Knicks competitors and includes New York Knicks target market, segmentation, positioning & Unique Selling Proposition (USP).

New York Knicks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
New York Knicks Brand Analysis
Parent Company

James Dolan/ The Madison Square Garden Company
Category

NBA franchise
Sector

Sports Teams and Events
Tagline/ Slogan

-
USP

Fairly successful NBA franchise based in New York
New York Knicks STP
New York Knicks Segmentation

All basketball enthusiasts
New York Knicks Target Market

Male in the age group 10-60
New York Knicks Positioning

Fairly successful NBA franchise with a loyal fan base
New York Knicks SWOT Analysis
New York Knicks Strengths

Below are the Strengths in the SWOT Analysis of New York Knicks:

1. Have one of the best arenas in NBA named “The Madisson Square Garden”
2. Fairly successful NBA franchise having won titles
3. Loyal fan base in New York
4. Good marketing and merchandising has kept the franchise profitable
New York Knicks Weaknesses

Here are the weaknesses in the New York Knicks SWOT Analysis:

1.Not a big force in the last 20 years.
2.Does not have a strong fan base outside New York
3.No big names in the team
New York Knicks Opportunities

Following are the Opportunities in New York Knicks SWOT Analysis:

1.Tap global fans by setting up academies
2.Develop local talent
3.Attract top players so that they can be a force to reckon with in the future

4. Develop Jeremy Lin, one of the brightest new talent, to be a superstar and lead the New York Knicks to glory
New York Knicks Threats

The threats in the SWOT Analysis of New York Knicks are as mentioned:

1.Threat of better players leaving the team
2.Threat of fans not supporting the team in the future due to lack of silverware
New York Knicks Competition
Competitors

Below are the top 3 New York Knicks competitors:

1.Chicago Bulls
2.Miami Heat
3.Indiana Pacers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New York Knicks. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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