Phone.com SWOT Analysis, Competitors & USP

Phone.com SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Phone.com, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Phone.com to benchmark its business & performance as compared to the competitors, and make strategic improvements. Phone.com is one of the leading brands in the telecom service providers sector.

The article below lists the Phone.com SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Phone.com SWOT Analysis:

SWOT Analysis of Phone.com

For Phone.com, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Phone.com Strengths

The strengths of Phone.com looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Phone.com :

1. Route incoming calls to different locations based on the day, time or who is calling. 
2. Greet callers with audio messages or your company jingle. You can even select your hold music from our collection of recording artists including The Beatles, Bruce Springsteen and more
3. Includes all the traditional features you are used to getting: Voicemail, Call Blocking, Call Waiting, Caller ID, Call Forwarding, Three-way Calling and more
4. Strong base of active resellers

5. Customer service is efficient

6. Recognised by several awards and honors

Phone.com Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Phone.com SWOT Analysis:

1. Global competitors have more advanced technologies
2. Business reach is limited compared to big competitors

Phone.com Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Phone.com SWOT Analysis:

1. Further consolidation in the industry
2. Expansion of auto conferencing access
3. Integration with GPS

Phone.com Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Phone.com are as mentioned:

1. OTT application usage
2. Increasing competition activity and high costs of operations
3. Safety and security

Phone.com Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Phone.com:

1. Fairpoint Communications
2. Matrix Solutions
3. Ezone services

Hence this concludes the Phone.com SWOT analysis.

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About Phone.com

Phone.com Overview
Parent Company	Phone.com
Category	Mobile, web and desktop
Sector	Telecom Service Providers
Tagline/ Slogan	Communicate Better
USP	Communicate where you want, when you want and how you want
Phone.com STP
Segmentation	Telecommunications
Target Market	Business Owners, Mobile professionals and home phone users
Positioning	Strong virtual business establishment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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