Phone.com SWOT Analysis
Phone.com is one of the leading brands in the telecom service providers sector. Phone.com SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Phone.com:
Quick Glance:
Phone.com Strengths
- Route incoming calls to different locations based on the day, time or who is calling.
- Greet callers with audio messages or your company jingle. You can even select your hold music from our collection of recording artists including The Beatles, Bruce Springsteen and more
- Includes all the traditional features you are used to getting: Voicemail, Call Blocking, Call Waiting, Caller ID, Call Forwarding, Three-way Calling and more
- Strong base of active resellers
- Customer service is efficient
- Recognised by several awards and honors
Above are the strengths in the SWOT Analysis of Phone.com. The strengths of Phone.com looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Phone.com Weaknesses
- Global competitors have more advanced technologies
- Business reach is limited compared to big competitors
These were the weaknesses in the Phone.com SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Phone.com Opportunities
- Further consolidation in the industry
- Expansion of auto conferencing access
- Integration with GPS
Above we covered the opportunities in Phone.com SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Phone.com Threats
- OTT application usage
- Increasing competition activity and high costs of operations
- Safety and security
The threats in the SWOT Analysis of Phone.com are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Phone.com SWOT analysis.
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About Phone.com
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Phone.com Overview | |
|---|---|
| Parent Company |
Phone.com |
| Category |
Mobile, web and desktop |
| Sector | |
| Tagline/ Slogan |
Communicate Better |
| USP |
Communicate where you want, when you want and how you want |
| Phone.com STP | |
| Segmentation |
Telecommunications |
| Target Market |
Business Owners, Mobile professionals and home phone users |
| Positioning |
Strong virtual business establishment |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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