SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020 SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like to benchmark its business & performance as compared to the competitors, and make strategic improvements. is one of the leading brands in the telecom service providers sector.

The article below lists the SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SWOT Analysis:

SWOT Analysis of

For, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Strengths

The strengths of looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of :

1. Route incoming calls to different locations based on the day, time or who is calling. 
2. Greet callers with audio messages or your company jingle. You can even select your hold music from our collection of recording artists including The Beatles, Bruce Springsteen and more
3. Includes all the traditional features you are used to getting: Voicemail, Call Blocking, Call Waiting, Caller ID, Call Forwarding, Three-way Calling and more
4. Strong base of active resellers

5. Customer service is efficient

6. Recognised by several awards and honors Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SWOT Analysis:

1. Global competitors have more advanced technologies
2. Business reach is limited compared to big competitors Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SWOT Analysis:

1. Further consolidation in the industry
2. Expansion of auto conferencing access
3. Integration with GPS Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of are as mentioned:

1. OTT application usage
2. Increasing competition activity and high costs of operations
3. Safety and security Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of

1. Fairpoint Communications
2. Matrix Solutions
3. Ezone services

Hence this concludes the SWOT analysis.

Continue reading more about the brand/company.

About Overview
Parent Company


Mobile, web and desktop


Telecom Service Providers

Tagline/ Slogan

Communicate Better


Communicate where you want, when you want and how you want STP


Target Market

Business Owners, Mobile professionals and home phone users


Strong virtual business establishment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin