SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3672

SWOT Analysis of with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parent Company


Mobile, web and desktop



Tagline/ Slogan

Communicate Better


Communicate where you want, when you want and how you want




Target Group

Business Owners, Mobile professionals and home phone users


Strong virtual business establishment

SWOT Analysis


1. Route incoming calls to different locations based on the day, time or who is calling. 
2. Greet callers with audio messages or your company jingle. You can even select your hold music from our collection of recording artists including The Beatles, Bruce Springsteen and more
3. Includes all the traditional features you are used to getting: Voicemail, Call Blocking, Call Waiting, Caller ID, Call Forwarding, Three-way Calling and more
4. Strong base of active resellers

5. Customer service is efficient

6. Recognised by several awards and honors


1. Global competitors have more advanced technologies
2. Business reach is limited compared to big competitors


1. Further consolidation in the industry
2. Expansion of auto conferencing access
3. Integration with GPS


1. OTT application usage
2. Increasing competition activity and high costs of operations
3. Safety and security



1. Fairpoint Communications
2. Matrix Solutions
3. Ezone services

The table above concludes the SWOT analysis along with its marketing and brand parameters.


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