Phone.com SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Phone.com analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Phone.com SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Phone.com to benchmark its business & performance as compared to the competitors and industry. Phone.com is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Phone.com competitors and includes Phone.com target market, segmentation, positioning & Unique Selling Proposition (USP).

Phone.com SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Phone.com Brand Analysis
Parent Company

Phone.com

Category

Mobile, web and desktop

Sector

Telecom Service Providers

Tagline/ Slogan

Communicate Better

USP

Communicate where you want, when you want and how you want

Phone.com STP
Phone.com Segmentation

Telecommunications

Phone.com Target Market

Business Owners, Mobile professionals and home phone users

Phone.com Positioning

Strong virtual business establishment

Phone.com SWOT Analysis
Phone.com Strengths

Below are the Strengths in the SWOT Analysis of Phone.com:

1. Route incoming calls to different locations based on the day, time or who is calling. 
2. Greet callers with audio messages or your company jingle. You can even select your hold music from our collection of recording artists including The Beatles, Bruce Springsteen and more
3. Includes all the traditional features you are used to getting: Voicemail, Call Blocking, Call Waiting, Caller ID, Call Forwarding, Three-way Calling and more
4. Strong base of active resellers

5. Customer service is efficient

6. Recognised by several awards and honors

Phone.com Weaknesses

Here are the weaknesses in the Phone.com SWOT Analysis:

1. Global competitors have more advanced technologies
2. Business reach is limited compared to big competitors

Phone.com Opportunities

Following are the Opportunities in Phone.com SWOT Analysis:

1. Further consolidation in the industry
2. Expansion of auto conferencing access
3. Integration with GPS

Phone.com Threats

The threats in the SWOT Analysis of Phone.com are as mentioned:

1. OTT application usage
2. Increasing competition activity and high costs of operations
3. Safety and security

Phone.com Competition
Competitors

Below are the top 3 Phone.com competitors:

1. Fairpoint Communications
2. Matrix Solutions
3. Ezone services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Phone.com. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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