SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like to benchmark its business & performance as compared to the competitors and industry. is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top competitors and includes target market, segmentation, positioning & Unique Selling Proposition (USP). SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table Brand Analysis
Parent Company


Mobile, web and desktop


Telecom Service Providers

Tagline/ Slogan

Communicate Better


Communicate where you want, when you want and how you want STP Segmentation

Telecommunications Target Market

Business Owners, Mobile professionals and home phone users Positioning

Strong virtual business establishment SWOT Analysis Strengths

Below are the Strengths in the SWOT Analysis of

1. Route incoming calls to different locations based on the day, time or who is calling. 
2. Greet callers with audio messages or your company jingle. You can even select your hold music from our collection of recording artists including The Beatles, Bruce Springsteen and more
3. Includes all the traditional features you are used to getting: Voicemail, Call Blocking, Call Waiting, Caller ID, Call Forwarding, Three-way Calling and more
4. Strong base of active resellers

5. Customer service is efficient

6. Recognised by several awards and honors Weaknesses

Here are the weaknesses in the SWOT Analysis:

1. Global competitors have more advanced technologies
2. Business reach is limited compared to big competitors Opportunities

Following are the Opportunities in SWOT Analysis:

1. Further consolidation in the industry
2. Expansion of auto conferencing access
3. Integration with GPS Threats

The threats in the SWOT Analysis of are as mentioned:

1. OTT application usage
2. Increasing competition activity and high costs of operations
3. Safety and security Competition

Below are the top 3 competitors:

1. Fairpoint Communications
2. Matrix Solutions
3. Ezone services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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